Starting from March 16, 2024, on the occasion of World Book Day, Yuexiu Commercial Management and Yuexiu Public Welfare Foundation will launch the "Baili Rhododendron Spreading the Fragrance of Books" public welfare book donation activity for the first time, mobilizing the company's employees, tenants of its office buildings, retail malls, hotel apartments, partners and all walks of life to raise books to donate books to the "one library and one school" (Baili Rhododendron Community Library and Baili Rhododendron Pengcheng Street in Gong Primary School) in the Baili Rhododendron Management Area in Bijie, Guizhou.
In just 30 days, more than 50,000 books were collected, which were carefully sorted, disinfected, packaged and transported to Bijie City, Guizhou Province through volunteers, helping rural revitalization with the power of love and knowledge, and providing more reading opportunities for local children and communities.
On April 23, 2024, under the organization of Yuexiu Commercial Management and Yuexiu Public Welfare Foundation, a warm and far-reaching public welfare activity - "Baili Rhododendron Books Spread Fragrance - Yuexiu Commercial Management's First Public Welfare Book Donation Ceremony" was held in Gong Primary School and Baili Rhododendron Community Library in Baili Rhododendron Pengcheng Street, Bijie City, Guizhou Province.
01 Public welfare book donation Gather light
During the more than 30-day event, Yuexiu Commercial Management's three major sectors, including retail malls, office buildings and hotel apartments, were widely reported by the media, mobilized by government streets and communities, and organized and mobilized by schools, and caring people from all walks of life took the initiative to join in the book donation activities, and Yuexiu employees and tenants of office buildings, retail malls and hotel apartments responded positively. During the event, the number of books was growing and the number of books was growing, and many caring people specially bought new sets of books to donate.
Special thanks to Guangzhou Nansha District Pearl Bay Administration, CBRE, Lianxianglou, Marriott China Central and Western District Commerce Commission Guiyang Branch, Guangdong Entrepreneur Photography Society, Uniqlo, Nerbao, Wanda Huanying Cinemas, McDonald's, Chow Tai Fook, Tangerine Roast Pork, Black Handmade Noodles, Zhongbai Life Theater, Goose Club Bookstore, Standard Chartered Bank, Allianz Life Insurance, Zhongcheng Yuanda Energy Co., Ltd., Lucta Psychology, SteelSeries Human Resources Co., Ltd. and other brands, enterprises, governments and social institutions for their strong support. (In no particular order)
02Volunteering begins with the heart, and dedication lies in action
On April 23, 2024, Yuexiu Commercial Management, Yuexiu Public Welfare Foundation, brand public welfare ambassadors, and public welfare volunteers went to Baili Rhododendron, Bijie City, Guizhou Province to participate in the "Baili Rhododendron Book Transmission - Yuexiu Commercial Management's First Public Welfare Book Donation Ceremony" held in Gong Primary School and Baili Rhododendron Community Library in Pengcheng Street. The activity not only reflects the support of Yuexiu Commercial Management and Yuexiu Public Welfare Foundation for rural education and the care for children's growth, using books as seeds to plant a beautiful yearning for reading and learning in the hearts of children, but also reflects Yuexiu Commercial Management's attention and assistance to public welfare undertakings in southeast Guizhou.
At about 10 o'clock in the morning on the day of the event, the book donation ceremony officially began, Zhu Wenhuan, president of Yuexiu Commercial Management, visited Gong Primary School in person, and completed the donation ceremony with Wang Tianda, principal of Baili Rhododendron Pengcheng Street, in Gong Primary School, donated children's amusement facilities and physical education equipment worth 30,000 yuan to Gong Primary School, and completed the inauguration ceremony of Yuexiu Commercial Management Public Library, donated 10,000 books to the library, built an exclusive book corner for each class, and brought a public welfare gift package to all teachers and students, and the students' faces were filled with simple and sunny smiles。
After the donation ceremony, the charity ambassadors walked into the students' classrooms to interact with local students, and stimulated the children's natural desire to learn and enjoy learning through interactive courses such as reading and sharing, handicrafts, calligraphy and writing, and fun sports meetings.
Yuexiu Commercial Management and Yuexiu Public Welfare Foundation hope to continue to pay attention to and support the studies of the students in Gong Primary School, and hope that they will temper their character, exercise their will, and practice their skills in learning, so as to become a useful talent who can realize their self-worth.
After the book donation ceremony, the leaders of Yuexiu Commercial Management Company and the public welfare ambassadors also brought fruits and Yuexiu Fengxing milk to all the teachers and students of the school.
"Rural revitalization, education first, let the baton of love be passed on, and spread the positive energy of public welfare. Baili Rhododendron Pengcheng Street in Gong Primary School Principal Wang said.
Yuexiu Commercial Management and Yuexiu Public Welfare Foundation, as representatives of this book donation public welfare activity, hope to gather a little bit of love into a river, realize the dream of studying for more children in the mountains, and work with social organizations from all walks of life to jointly help the development of public welfare undertakings in southeast Qiandong.
Finally, Zhu Wenhuan, President of Yuexiu Commercial Management, Huang Fei, Deputy Director of the Management Committee of Baili Rhododendron Management Zone, and Chen Jian, Secretary of the Party Group and Director of the Culture, Sports, Radio and Television Bureau of Baili Rhododendron Management Area, visited Baili Rhododendron Library and held a grand donation ceremony. This time, Yuexiu Commercial Management joined hands with all walks of life to donate 40,000 books, aiming to enrich the collection resources of Baili Rhododendron Library and provide readers with more high-quality reading choices. Huang Fei expressed his heartfelt gratitude to Yuexiu Commercial Management for its kindness. This donation not only demonstrates Yuexiu Commercial Management's deep sense of social responsibility, but also injects new impetus and vitality into the development of the regional economy.
Just like the Fairfield Hotel by Marriott Bijie Yuexiu opened last year, as a key project of Yuexiu Group's east-west cooperation between Guangdong and Guizhou, it has not only become the first international brand hotel of Baili Rhododendron, but also created a precedent for the integration of industry and education.
03Partnered with Yuexiu Commercial Management to "benefit" ESG and create public welfare IP
Books are the ladder of human progress, education is the key to changing the destiny of life, the successful conclusion of the first public welfare book donation activity of Yuexiu Commercial Management not only enriches the spiritual and cultural life of the local people, but also inherits knowledge and culture, and is a demonstration of the practice of corporate social responsibility.
As a state-owned enterprise in Guangzhou, Yuexiu Group has written "giving back to the society" into its corporate mission, and Yuexiu Commercial Management adheres to the core of the group's corporate culture, always adheres to the "same frequency resonance" of social welfare and enterprise development, and continues to move forward on the road of business friendliness, green buildings, charity and sustainable development.
Looking forward to the future, Yuexiu Commercial Management will never forget its original mission, fulfill its responsibilities as a state-owned enterprise, firmly fulfill its social responsibilities, give full play to its own resource advantages, continue to build "public welfare IP", and work with government agencies, consumers, tenants, and internal business formats to create an ecological platform for multi-party collaboration. At the same time, on the basis of the existing management project - Fairfield by Marriott Bijie Yuexiu, Yuexiu Commercial Management will continue to explore incremental cooperation space, build a long-term and stable cooperative relationship with Baili Rhododendron in Bijie City, Guizhou Province, continue to broaden and deepen the results of assistance in Bijie, and contribute more strength to the cooperation between the east and west of Guangdong and Guizhou.
Let's work together to "benefit" ESG with Yuexiu Commercial Management, and strive to create a better and more harmonious social environment.