As the leader of the global electric vehicle industry, Tesla finally couldn't withstand the continuous decline in orders.
On April 24, it was reported that Tesla canceled the admission notice of fresh graduates in China, which caused widespread discussion and attention.
Netizens who were broken by Tesla posted on social platforms that when the spring recruitment was about to end, they suddenly received a notice from Tesla to withdraw their employment, and Tesla provided a unified monthly salary compensation.
There are two main pain points of netizens who posted: the spring recruitment is basically over, and there is no way to find a home;
Some netizens said: The company unilaterally breached the contract before going to work, and thanked Tesla for allowing fresh college students to be truly unemployed after graduation.
Compared with BYD's frenzied recruitment and large-scale expansion, Tesla, as the world's No. 1 electric car brand, has begun to decline at this moment.
Tesla has been in turmoil recently. On April 15, Tesla issued an all-staff letter, announcing that it would lay off 10% of its global workforce. Tesla has about 140,000 employees worldwide, and a 10% layoff means that 14,000 people will lose their jobs.
"Che Yu Talk" learned that Tesla's layoffs in China involve almost all departments, and the layoff ratio in some departments is even much higher than 10%.
Behind the layoffs, Tesla is facing tremendous pressure in the domestic market.
After the market on April 23, Tesla announced its first-quarter results, with revenue down 9% year-on-year and net profit of $1.129 billion, down 55% year-on-year.
In terms of sales, Tesla's global deliveries in the first quarter were 386,800 units, significantly lower than the previous forecast of about 430,000 units, down 8.3% year-on-year and 20.1% month-on-month.
In China, Tesla faces stiff competition from domestic automakers led by BYD. In the U.S. market, Tesla is under pressure from slowing demand for electric vehicles.
Tesla currently has only five models on sale. It includes two sedans, two SUVs, and a pickup truck. For models below 200,000 yuan, Tesla has always been a "blank".
It's 2024 now, and Tesla's main sales models are still the same as the old models from 8 years ago and 5 years ago.
It can be said that the aging problem of Tesla's products is obvious. Compared with Chinese auto brands with overlapping price ranges, the latter can provide consumers with higher hardware configuration and better intelligent driving experience.
Tesla's latest statement said: "Our car sales growth rate in 2024 is likely to be significantly lower than in 2023 because our team is committed to launching the next generation of cars and other products." ”
Musk said in the conference call that he would accelerate the introduction of cheaper affordable models.
A few more words
As more and more traditional automakers and start-ups pour into the EV space, the market is gradually changing from a blue ocean to a red ocean.
The price war and technology war caused by the intensification of competition have compressed the profit margins of new energy vehicle companies, and the living environment has become more and more harsh.
In the field of new energy vehicles, which is increasingly competitive in the market, Tesla's series of turmoil has undoubtedly cast a shadow on its future development.