On the afternoon of April 23, according to media reports, the Hebei police are intervening in the investigation of the malicious attack on the ideal car MEGA by the "water army".
According to the report, during the listing of Ideal MEGA, there were three to four car companies suspected of participating in the suppression, and the Hengshui police launched a number of inquiries, among which a middle-level employee of Xiaopeng Motors is cooperating with the investigation.
As soon as the news came out, the rim immediately "fryed". Xiaopeng Motors responded quickly on its official Weibo in the afternoon of the same day, and revealed that it was also a victim of the Internet water army, and it had also reported the case.
Before the launch, the MEGA series was highly anticipated by Li Auto, hoping to open up the high-end MPV market and shoulder Li Auto's annual delivery target of 800,000 yuan.
Li Xiang has set two flags: the MEGA electric MPV, which was launched in March, will challenge the monthly sales target of 8,000 units, and the L6, which will be launched in April, will challenge the monthly sales target of 30,000 units.
As we all know, Ideal has planted a heel on MEGA, and the volume of controversy is far greater than the actual sales. After the collapse of MEGA, Li Xiang began to stop updating Weibo on March 2 and has been silent until now.
According to the latest week's sales, MEGA only sold 265 new cars, plus 418 units sold in the first week of April, which means that the ideal MEGA sold 683 units in half a month.
The capital market is also not optimistic about Li Auto. Since MEGA's listing, Li Auto's share price has fallen by more than 40%.
The MEGA didn't sell well, and it also affected the L-series. Li Xiang said in an internal letter that was later reviewed, "The main model, the Ideal L8, doesn't even have a place in the store."
In recent years, the domestic new energy vehicle market has become increasingly competitive, and the competition between automobile brands has intensified.
In order to seize market share, some car companies do not hesitate to use water armies to maliciously smear and slander competitors. In the fierce competition, the "Internet water army" has gradually become flooded.
After the launch of MEGA, there were many photos and videos of the Ideal MEGA spoofing on the Internet. Li Xiang once issued a document saying that the company has been using legal means to deal with organized illegal and criminal acts.
Li Xiang once posted on Moments and said: Although I am in the dark, I still choose the light. After much deliberation, it was decided to start a counterattack, countering the darkness with light.
Later, He Xiaopeng and Yu Chengdong left messages in Li Xiang's circle of friends.
At the end of last year, we also experienced a huge lesson, and for the first time we understood what a shopping mall is like a battlefield, and for the first time we knew the meaning of 'national defense capability.' ”
Yu Chengdong said: "Always choose bright, is the right value! An enterprise, if the values are broken, there will be no bright future!"
A few more words
In fact, the fundamental reason why the water army is difficult to eliminate is that every enterprise hates it, and every enterprise cannot do without it, and car companies are both the victims and the initiators of the water army.
There is a phenomenon in the domestic automotive industry where some brands blame the decline in sales on the "trolls" of their competitors, rather than reviewing the possible problems with their own products.
In fact, the sales of some models cannot go up, because the product is not strong, or there is a problem with the pricing logic, rather than being ruined by the so-called "water army".
Back then, there were so many naval armies attacking Japanese cars, but the sales of the other party did not plummet because of the naval army. still responds to the old saying, iron must be hard.