Chinanews.com, Shanghai News, April 24 (Tang Yanjun) A few days ago, the new product launch conference of Goodbaby Safety Two Cabins was held ceremoniously. At the press conference, the Goodbaby Safety Class No. 1 high-speed safety seat UNARI series and the Goodbaby Safety Class No. 2 ORSA series were unveiled, attracting wide attention from a group of maternal and infant experts and the media. Goodbaby Star Promoter Kun Ling and a group of guests attended the press conference to witness another highlight moment of Goodbaby's exploration of children's product safety standards.
After 35 years of development, Goodbaby has grown into the world's leading children's products company and the largest maternal and infant product brand, distribution and retail platform in China. Last year, the brand designated April 20 as "Good Baby Safety Day", aiming to call on families with children to pay more attention to the safety of children's products, and put forward the slogan "Good Baby, Really Safe, Dare to Be True", highlighting the brand's strict pursuit in the field of safety. This year, Goodbaby put forward a new and upgraded theme on the 420 Safety Day - "Goodbaby, Really Safe, Protect What I Love", deeply empathizing with parents, and deepening the commitment to safety protection by creating products with both technical gold content and humanistic care. At the press conference, Mr. Song Zhenghuan, the founder of the group, and Kunling, the promoter of Goodbaby, jointly released Goodbaby's latest breakthrough achievement in the field of children's safe travel - the world's first airbag safety cabin Air9.
It uses pop-up airbag protection technology, as the name suggests, it can protect the baby in the back seat through the airbag device. In addition, the Air9 safety seat airbag cabin has passed the industry's highest standard of 80km/h high-speed crash test, and is equipped with L.S.P. The side impact protection system is able to absorb the energy of the side impact in the event of an accident. In addition to the breakthrough in safety technology performance, the airbag safety cabin Air9 has strong performance in terms of user-friendliness of operation, comfort and appearance. The multi-level adjustable seat and headrest, 360° free rotation and 90° hovering, equipped with five intelligent safety reminder systems, can dynamically monitor and prompt whether the safety seat is installed in place at any time, helping novice parents to easily bring their babies under the premise of ensuring the safety of their children. The elegant color scheme and streamlined cockpit design make the Air9 a simple yet sophisticated and stylish appearance, making it a taste choice for urban mothers.
Behind this epoch-making airbag safety seat is Goodbaby's ultimate pursuit of "safety". Over the years, the brand has taken the hard power of science and technology as its core competitiveness, and taken innovation, standards and quality as the cornerstone of all products. With its hard power, Goodbaby has eight R&D centers around the world, won 64 world-class industrial design awards, and has become a setter of international standards in the industry, with stores and fans all over the world.
At the press conference, a video recording the car crash experiment during the development of Goodbaby's products thrilled the guests. The real car fell vertically from a height of 30 meters and hit it at 80KM/H, and the car was seriously damaged after falling to the ground, while the simulated dummy baby on the high-speed safety seat in the car was safe and sound. The baby dummy is worth $300,000 each, has sensors on all parts of its body, and the data shows that it is nearly perfectly protected from impact. The real collision picture that is more exciting than the blockbuster movie made the "good boy star promoter" Kun Ling exclaim, "My God", and was amazed by the strong protection of the safety seat: "When the car fell, I really sweated out of my mother's instinct, and the protection of the seat was too powerful!" It is believed that they not only ensure safety, but also have both humanized use and eye-catching appearance, bringing a full sense of security to parents and parents.
The polishing of the product's appearance is also an important part of Goodbaby's "innovation" investment. By building a global creative platform and gathering the world's top design, fashion, art, and industrial R&D creatives, Goodbaby has gathered more than 120 world-class IP resources to continuously output products that fit the current trend and aesthetics. The brand's choice to invite Kunling, the sister-in-law of Tianwang, to become a good child star promoter this time is also based on the fashionable and elegant cutting-edge taste shared by both parties. In the catwalk of the press conference, the holographic projection and the technical blessing of the light and shadow dome made the scene instantly turn into a fantasy garden, the models pushed the gorgeous strollers in turn, and the patterns such as flowers and butterflies complemented each other with light and shadow, overlapping the virtual and the real, and the children dressed in the 2024 spring and summer clothing of the good child stepped on the stage like angels who fell into the mortal world, a flowery and vibrant spring scene, just like the brilliant future of good baby and China's maternal and child industry.
Guided by the commitment of "improving children's living environment and improving children's quality of life", Goodbaby has adhered to its original intention, practiced the social responsibility of a national brand, and used ingenuity and technology to convey love for children. Looking forward to the future, Goodbaby will continue to invest in R&D, explore the upper limit of safety standards for children's travel and products, build the strength of the whole industry chain driven by technology, lead the future of the industry with high standards, and strive towards the goal of building a global parenting ecosystem. (ENDS)
Editor: Tang Yanjun