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Apple, a technology giant known for its disruptive innovation, arrived as scheduled with its P16 series of new products, unlike previous years, this new product launch conference seems to be a little less amazing and a little more calm
There is no eye-catching "O", and there is no technological breakthrough that has triggered the global fruit fan carnival, P16 series is more like a regular upgrade of the P15 series, processor performance improvement, new photo buttons, these fine-tuned improvements, it seems that it is difficult to support the expectations of the "Science and Technology Spring Festival Gala".
The innovation of "squeezing toothpaste" has made many people begin to question: Apple, has it passed its highlight moment? Why has the once trend-setting, industry-disrupting tech giant now become so conservative?
Let's focus on the P16 series itself, the new A18 processor, compared with the previous generation, the performance has increased by 15% to 20%, and the GPU performance has increased even more, reaching 20%, such an improvement, for ordinary users, the perception may not be obvious
And Apple's official regard: "The biggest innovation""Photo control"Button,It only simplifies the operation of taking pictures,It has not fundamentally changed the mobile phone photography experience,As for other aspects,Screen refresh rate、Appearance design、Image functions, etc.,All are only fine-tuned,Lack of eye-catching breakthroughs
Lack of innovation is perhaps the biggest challenge facing Apple at present, and at a time when the smartphone industry is becoming increasingly competitive, major manufacturers are actively exploring new technologies and applications in an attempt to fight their way out of the red ocean
Apple seems to have fallen into an "innovator's dilemma", and its past success has left it with a heavy burden, and it is afraid to try disruptive innovations easily, for fear of losing its existing market position
In addition, Apple's actions in the field of AI are also relatively slow, although the P16 series is equipped with a new A18 processor, claiming to have more powerful AI computing power, but at the practical application level, there are few bright spots, and the highly anticipated AI functions have not even been launched in the first region, which is in stark contrast to the active layout of other technology giants in the field of AI
The picture comes from the Internet
AI is seen as the core driving force of the next generation of technological revolution, which will profoundly change the way people live and work, and missing AI will be a fatal blow to any technology company
In addition to the lack of innovation, Apple is also facing pressure from the external market, data shows that Apple's share of the global smartphone market is gradually declining, especially in the Chinese market, Apple's market share has fallen to single digits, and the gap with domestic mobile phone brands is getting wider
The Chinese market is one of the largest smartphone markets in the world, and the loss of the Chinese market is undoubtedly a huge loss for Apple, and the reason for Apple's decline in market share in China is not only the lack of product innovation, but also related to price factors, brand image and other factors
In the face of internal and external troubles, how should Apple break the game? Will we continue to "squeeze toothpaste", or will we boldly innovate and open up a new growth curve?
Perhaps, the answer lies in Apple's own hands
Looking back on Apple's development history, from the initial M computer, to P, P, P, every product launch represents a technological innovation and an upgrade of user experience
The glory of the past does not represent the future, in today's rapid change in science and technology, any company, if it cannot keep up with the pace of the times, will be ruthlessly eliminated
For Apple, it is time to re-examine its product strategy and innovation mechanism, and actively embrace new technologies and explore new areas while maintaining its existing advantages, so as to remain invincible in the future competition
Perhaps, the bland release of the P16 series is just the calm before the storm, and we look forward to Apple being able to amaze the world again and bring us more imaginative products and services
The picture comes from the Internet
Innovation, is the source of the eternal vitality of technology companies, but also Apple has always been proud of the label, when the halo of "innovation" gradually faded, replaced by "squeezing toothpaste" type of product iteration Apple can go?
The release of the P16 series seems to indicate that Apple is experiencing an unprecedented challenge, in the context of slowing growth in the global smartphone market and increasingly fierce competition, Apple's "old rivals" Samsung, Huawei and other manufacturers are constantly eating away at Apple's market share by virtue of innovation in folding screens, imaging technology, AI and other fields
The Chinese market, which was once regarded as Apple's "big rear", has also undergone subtle changes, with domestic mobile phone brands winning the favor of more and more consumers with more cost-effective products, more down-to-earth functions and services
Data shows that in July 2023, Apple's market share in China has fallen to a single-digit level, while the market share of Android mobile phone manufacturers is as high as 90%, which undoubtedly sounded the alarm for Apple
In the face of external pressure, Apple has not made adjustments and transferred some of the P16 series production lines to India, perhaps an attempt by Apple to cope with global supply chain changes and reduce production costs
Whether the production capacity and yield rate of the India factory will affect the quality and supply of P is still unknown, and more importantly, relying only on the transfer of production lines cannot fundamentally solve the dilemma faced by Apple
Returning to the product itself, the "innovation" of the P16 series is more reflected in the polishing of details and the optimization of functions, and lacks eye-catching breakthrough technology
Although the performance improvement of the A18 processor has improved compared to the previous generation, it has not reached a qualitative leap, and the new "photo control" button has only been fine-tuned in the mode of operation, and has not fundamentally changed the mobile phone photography experience
The picture comes from the Internet
In the field of AI, Apple's performance is even more inadequate, although the P16 series is equipped with a new A18 processor, claiming to have more powerful AI computing power, but at the practical application level, there are few bright spots
The highly anticipated AI features have not even been launched in the region where they will be launched, in stark contrast to the aggressive deployment of other tech giants in the AI space
AI is seen as the core driving force of the next generation of technological revolution, which will profoundly change the way people live and work, and missing AI will be a fatal blow to any technology company
We can't ignore Apple's advantages in software ecology and brand influence, the smooth and stable OS system, the rich application of AS, and the reputation and user loyalty accumulated by the Apple brand over the years are all competitiveness that Apple cannot ignore
In today's ever-changing technology, no advantage is immutable, if Apple can not continue to innovate, can not bring more surprises to users, then the glory of the past, will eventually become a thing of the past
"Limited innovation, AI landing is far away", this may be the most realistic portrayal of the P16 series, and it is also the most objective evaluation of Apple's current situation
In the face of challenges, Apple still needs to do a lot of work, regain the spirit of innovation, increase investment in AI and other pre-existing technologies, and create more competitive products, which may be the key to Apple's current predicament
After all, in the ever-changing technology industry, you can only do it by constantly running
What do you think of the performance of the P16 series? Do you think Apple will be able to get back to the top? Feel free to leave a message in the comment section and share your views
The picture comes from the Internet
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