According to the data, in the past three years, the top three global smartphone sales are Samsung, Apple, and Xiaomi.
Samsung is perennially the world's first, in addition to being robbed by Apple in 2023, and Apple is perennially second in the world, Xiaomi has been the third in the world for 15 consecutive quarters.
As for other brands, such as OPPO, VIVO, Honor, Huawei and other brands, the sales volume is still not as good as Xiaomi.
The figure above is the global smartphone data in 2023, and you can see that Apple, Samsung, and Xiaomi are far ahead, winning the top three, followed by OPPO and Transsion.
However, it should be noted that this is only the data of smartphones, and at present, in the global mobile phone sales, there are not only smartphones, but also feature phones, and this part is not small.
And if you consider feature phones, then Xiaomi is not in third place, but is surpassed by a domestic phone that you may not even know the name of.
According to Transsion's own annual report, the overall shipment of Transsion mobile phones in 2023 will be about 194 million units, higher than Xiaomi's 146 million units, only lower than Apple and Samsung, and the real third place in the world.
In terms of share, Transsion's share of the global mobile phone market in 2023 will be 14.0%, of the 194 million units, 100 million are feature phones, 94 million are smartphones, ranking first in the world in feature phones, 5th in the world in smartphones, and 3rd in the world in total.
Transsion, if you don't pay much attention to mobile phones, you must not have heard of it, because it is not sold in China, it has always been only sold overseas, and was founded in 2006 by Zhu Zhaojiang, the original Bird mobile phone.
In the early days, it was mainly in Southeast Asia, Africa and other places, mainly making feature phones, and the price was about a few dozen dollars.
But although it is only a few dozen dollars, it has a lot of functions, such as 4 cards and 4 stays, music, beauty, etc., so it is especially popular with young people in small African towns, and it has won the title of "King of Africa". Later, Transsion acquired a number of overseas mobile phone brands, and officially became the king in the field of feature phones.
With the development of smartphones, Transsion later slowly set foot in smartphones. But the launch is still its best low-cost mobile phone, even if it is a smartphone, it is mainly concentrated in the range of 100-200 US dollars, which is cheaper than Redmi, and differentiates itself from other brands.
In economically underdeveloped areas, such mobile phones are of course popular, so Transsion's smartphones are getting better and better, beating VIVO all the way to become the fifth in the world, and in the first quarter of this year, it beat OPPO to become the fourth in the world.
However, it is precisely because mobile phones are cheap, although Transsion is the third in the world, its revenue is not high, and its revenue in 2023 will be 62.295 billion yuan, which is equivalent to an average of only 321 yuan for the first mobile phone.
The profit in 2023 will be 5.537 billion yuan, which is equivalent to only 28.5 yuan per mobile phone.
It is said that in the future, Transsion may be sold in China next, I don't know which brand will impact the sales? Will the profit be a little better?