At present, Out Of Office life is being practiced and de-boundary, and people are no longer confined to the traditional sophistication and refinement, but to a more simple, pure, and practical consumerist exploration, which is called "pragmatic fashion" to inject more comfort, spontaneity, and sustainability into life and fashion aesthetics.
When it comes to utilitarian fashion, it is to find a balance between minimalism and sophistication, giving people a strong power of freedom at the core. For example, the recent super-popular lemaire style is a representative of pragmatic fashion, intellectual and relaxed, quality and practical, without complicated and redundant design, showing the intellectual style in low-key luxury. Nowadays, more and more people are willing to choose utilitarian fashion, which is not only a fashion choice, but also a kind of self-expression.
This kind of pragmatist fashion is not a mysterious concept, but a real way for users to feel that "will buy" is more important than "control".
I have to say that Huawei, the fashion apocalypse in the mobile phone industry, has once again touched what users think and has come to the forefront.
The Huawei Pura 70 Ultra and Huawei Pura 70 Pro, which went on sale on April 18, and the Huawei Pura 70 Pro+ and Huawei Pura 70, which went on sale today (April 22), are all representatives of utilitarian fashion. In terms of appearance, the structure created by the simple and clear line design and color combination combines the sophistication and the everyday. Its unique triangular weather vane design is worth revisiting repeatedly, and the simple and orderly element of the triangle has been used in many admirable architectural aesthetic marvels, such as the Egyptian pyramids, the Sydney Opera House, or the Forbidden City, the Bird's Nest, etc., and now it is like a work of art leading Huawei's fashion aesthetic trend.
It is worth mentioning that the Huawei Pura 70 Ultra, which was the first to go on sale, adopts the iconic star pattern design and high-end embroidery embossing process for the first time, once again demonstrating the industry's technological limits. In addition to the weather vane design, the XMAGE image logo with the Huawei Pura 70 Ultra adds a touch of elegance.
Huawei Pura 70 Pro+On the other hand, it uses a nano weaving process, etching a very orderly texture on the glass on the back of the fuselage, with a frosted highlight effect on the back of the fuselage, visually forming lines intertwined with light and shadow, presenting a brilliant texture, and has three colors: string white, light woven silver, and phantom black. The Huawei Pura 70 brings vibrant and colorful colors, including cherry rose red, ice crystal blue, snow white, and feather sand black.
More than just a rich exterior design structure shows a pragmatic fashion. In terms of mobile imaging, Huawei has also inherited the product genes of the P series of smart imaging, bringing classics and ingenuity back to life and putting fashion into practice. This time, the HUAWEI Pura series once again breaks the convention, bringing ultra-high-speed wind and lightning shooting capabilities, helping users freeze the wonderful moments in life. HUAWEI Pura 70 Ultra is equipped with a super-focused telescopic camera, which adopts the industry's first rotating telescopic lens structure, which perfectly realizes ultra-high-speed wind speed flash shooting, ultra-concentrated macro telephoto, and super-focused video.
In fact, Huawei's attainments in fashion aesthetics have all traces to follow.
Starting from the gradient Aurora color of the P20 series, the aesthetic attitude of the Huawei P series is most intuitively reflected in the color aesthetics. In 2019, the P30 blended bold orange with brown tones to create a unique and welcoming red tea orange. The Sky Realm color scheme launched at the same time brings the relaxation and airiness to the extreme. In addition to color aesthetics, the mobile cameras of the Huawei P series also represent Huawei's aesthetic attitude. As early as 2015, Huawei P8 was the first to be equipped with various computational photography modes, such as Super Night Scene, Streamer Shutter, Skin Beautification, HDR, Voice-activated photography, etc., which are still popular today.
Huawei has always expressed the most current personality and bold expression, and the aesthetics it expresses are not only the appearance, but also the technology, color, craftsmanship, and user experience, which is the fusion of color aesthetics and mobile camera, and the infinite creativity that collides. It brings users a fashion experience again and again, showing a unique artistic beauty.
12 years later, on April 15, 2024, the HUAWEI P series ushered in a comprehensive refresh - HUAWEI Pura is coming in spring, between the sense of structure and technology, so that the pragmatic fashion elements and the spirit of craftsmanship are impregnated with each other. At present, all 4 products of Huawei Pura 70 series are on sale, with a starting price of 5499 yuan.