With the first sale of Huawei's Pura 70 series, the discussion around the design of the new machine has never stopped. From the former P series to the future HUAWEI Pura, this brand upgrade is not limited to the name, but a super symbol that opens the next aesthetic era with product design.
What is a super symbol? It should be something that is outside of fashion, a presence that can transcend time and never go out of style. The new triangular lens module of the Huawei Pura 70 series is a super symbol defined by Huawei, a new vane design, which will lead the new trend of aesthetics.
The visual advantage of the super symbol is that it is highly recognizable, and consumers do not need to distinguish it carefully, as long as they see the triangular image module, they can know that this is the Huawei Pura 70 series. Just like when the Huawei Mate series launched the star ring design and concentric design, it completely changed the design trend of the whole industry and contributed to the spectacular scene of "the world is in harmony". This not only reflects Huawei's deep understanding of top-level aesthetics, but also proves Huawei's strong potential to lead the way.
On top of the triangular weather vane, the Huawei Pura 70 Pro+ has a polished lattice on the back panel. Among them, the design of the light and shadow pattern is inspired by the interweaving of light and shadow in modernist architectural photography, so that this video flagship has a strong urban culture and resonates with the life attitude of urban pioneers. This forward-looking, avant-garde design reflects Huawei's pursuit of extreme aesthetics and pure authenticity.
Behind the modern design of the bare weave check, it needs to be supported by strong production technology. It is reported that the back panel of Huawei Pura 70 Pro+ uses a nano weaving process to etch this texture that reflects the beauty of order on the frosted glass. Behind the top-level beauty, there is a very high cost, which also demonstrates Huawei's courage to break the mold and break the mold, which means that the Pura 70 series is a new life.
The Huawei Pura 70 Pro+ has a lot of details, such as the micro quad curve screen to further enhance the visual aesthetics of the whole device and the edge touch feel, etc.
For the first time, the HUAWEI Pura 70 Ultra adopts a high-end embroidery embossing process on the back panel made of plain leather, presenting a starry pattern with a reverie space, and each star can also emit a unique light, and the starry sky can travel through time and space, echoing the super symbol. It is complemented by an Ultra exclusive red circle lens and the XMAGE image logo.
The color palette is also very elaborate, such as the main chanson green, which is derived from the French transliteration of "chanson", which means a minor key. Therefore, chanson green is not only a visual presentation, but also condenses the romance and elegance of France, and it is also a collision of modern and classical aesthetics.
The Mocha brown color scheme shows an elegant and low-key luxury, and even the mainstream black and white classic color scheme has different meanings under the background of Star Munger. Starlight black represents the depth and mystery of the night sky, the daily collocation is simple and calm and perfect to adapt to the business style, the starlight white symbolizes purity and hope, and the starry white also makes its white more vitality and classic and timeless beauty.
In addition to the exquisite design and craftsmanship, the new flagship also has many industry-leading technologies, such as the Huawei Pura 70 Ultra uses a 50 million pixel super-concentrating telescopic camera, and the innovative rotating telescopic lens structure makes every opening of the lens have an exclusive sense of ceremony.
Both the Huawei Pura 70 Pro+ and the Huawei Pura 70 Ultra support dual satellite communications, of which the Beidou satellite communication supports sending picture information other than text, and the Tiantong satellite communication supports making and receiving satellite calls, further improving the timeliness and comprehensiveness of communication between users and the outside world in extreme scenarios. In general life scenarios, Huawei's new flagship also supports Lingxi antennas, Lingxi networks, and Lingxi AI algorithms, solving communication problems in weak signal scenarios such as high-speed rail, subways, elevators, and basements.
Looking at the Huawei Pura 70 series, there is no doubt that its product power is strong, and it can set off a huge wave in the dull mobile phone market, which is currently only Huawei's technical reserves and brand potential. That's why Huawei has the confidence to shout: explore the unseen beauty with bold imagination.