On the calendar of the film industry, May Day is like a labyrinth full of temptations but hidden mysteries, and every film that enters it must pass through many obstacles.
In order to win the favor of the audience and the victory of the box office.
While the upcoming holiday season lasts nearly a week, most high-budget blockbusters seem to prefer to meet audiences on a hot summer day.
Summer, a season kissed by the sun, people are looking for an escape from reality, and cinema has become one of the most popular destinations.
Therefore, in prime times such as May Day, the movie screen is usually reserved for those low-key small and medium-budget films.
These works often come from production teams that are a little less confident in their own works, and they choose to release them at this time in order to avoid head-on conflicts with those big-production, big-publicity films, and find a more tortuous way to survive.
I have to say that the box office results of domestic films during this period are really sweating, and sometimes even one billion is almost meaningless.
It seems that everyone has made an appointment not to watch domestic films.
This year, the situation seems to be even more prominent, so much so that even the most sluggish viewers can feel the unusual breath.
The praying mantis catches the cicada and the yellow finch is behind
As Labor Day approaches, the curtain of the cinema is about to open, and the audience will be greeted with 11 new works of different styles.
Whether it's a family gathering or a gathering of friends, you'll find the right on-screen story to spend an unforgettable movie time with this long spring holiday.
For domestic films, only a few of them have been expected by the audience
For example, "Peacekeeping Anti-riot Team", "What Doesn't Have a Hot Pot to Solve", "Spending Money at the End of the Road", "The Siege of the Kowloon Walled City" and "Journey Through the Moon" and so on.
The total advance box office has already exceeded 40 million.
As the night fell, under the stars on April 23, the movie "Peacekeeping Anti-riot Team" set off a storm at the box office with its extraordinary charm.
As of 23 o'clock that night, the data showed that its pre-sale box office was like a meteor cutting through the sky, breaking through the magnificent limit of 11.568 million.
In the battle for the screen on the first day, it dominated the competition with 32.5% of the pre-rehearsal films, and undoubtedly became the brightest pearl in the ocean of data.
Look at "There is No Hot Pot to Solve the Matter", this film starring Yang Mi has become a beautiful landscape.
Its pre-sale box office is as high as 5.51 million, and the proportion of pre-rehearsal films on the first day has reached 9%, which has undoubtedly become a highlight of the box office.
In the same period, although "The Siege of Kowloon Walled City" starring Louis Koo was slightly inferior in numbers, the pre-sale box office of 2.02 million and the proportion of first-day pre-rehearsal films of 9.2% also showed its good market competitiveness.
However, the film has entered the screening stage.
Everyone thought that the film industry of May 1st would be the world of the last two blockbusters, after all, they have many stars and flashing special effects, and the result is.
In an incredible way, "Riot Squad Peacekeeping" shattered all expectations.
The reason why this work has received widespread attention is largely due to the influence of stars such as Huang Jingyu, Wang Yibo, Zhong Chuxi and Ou Hao.
They attracted the support of many fans, bringing a huge audience base to the film.
However, Wang Yibo's movie, when it was pre-sold, was like a popular item on a supermarket discount day, and it was sold out as soon as it hit the shelves.
But when the box office after the movie was released, it was like a gym after the New Year, and the crowd became sporadic and a few people, and the scene once made people wonder if they went to the wrong set.
With the addition of Huang Jingyu and Ou Hao and others this time, it is estimated that it will get better.
The film "Riot Squad Peacekeeper", with its distinctive main theme, focuses on the bravery and sacrifice of peacekeeping troops.
It is similar to "Wolf Warrior 2".
It focuses on war scenes, showing the tension and excitement in the rain of bullets, but it is also slightly insufficient in exploring the psychological and emotional entanglements of the characters.
In addition, idol actors are still a little jerky in the performance and emotional transmission of action scenes.
As the May Day schedule approaches, all the spotlights will be focused, whether to win the crown on this battlefield without gunpowder, not only requires sweat and hard work on the screen, but also the careful polishing of the team behind it and the excellent quality of the movie itself.
originally thought that this May Day would be the battle of Louis Koo's Yang Mi, but recently "Harbin 1944" starring Yang Mi was launched.
made Yang Mi's acting skills the target of public criticism.
And this may affect the box office of the movie "There is No Hot Pot to Solve the Problem".
Imagine that during the May Day schedule, other films are standing on the sidelines, just because "Journey Through the Moon" is going to do something!
It's not just a romantic comedy.
It is also a clear stream in the domestic film industry, a collection of romance and laughter, so that you can feel a trace of warm emotional fluctuations.
And Zhang Zifeng's name is now like a bright new star in the film industry.
Her superb acting skills have been well received by the audience in works such as "My Sister" and "Take My Brother Away".
In these works, she not only showed her profound acting skills, but also conquered countless fans with her charm and became a strong guarantee for the box office.
Coupled with Hu Xianxu's starring role, this work seems to have the afterglow of "Little Farewell" and slowly unfolds its fantasy chapter.
The early rave reviews seemed to indicate that it would stand out from the crowd and become a stunning dark horse like the brightest star in the night sky.
But it is also foreseeable that its box office performance is not expected to be very high.
There is also "Spending Money at the End of the Road", behind the excitement is the reputation that is difficult to achieve, Xiao Shenyang will not talk about it, just talk about Jia Bing's words.
It is estimated that the box office results are a bit choking.
Since Jia Bing unexpectedly became popular in "Hurricane", his resources have been very good in the past two years.
But caught up in Bao Bell's old way, his new movies were released almost every schedule, but word-of-mouth has always been difficult to have rave reviews.
As for "The Siege of Kowloon Walled City", although it has gathered many stars such as Louis Koo, Sammo Hung, Lin Feng, and Ren Xianqi.
However, the expectations are contrary to the brilliance of these superstars.
The film's buzz and box office revenue failed to set off the craze that fans expected as its dazzling cast suggested.
In recent years, the bigwigs in the Hong Kong film industry seem to have started a "nostalgia war", flipping up those former plots over and over again.
It's like a chef's fried rice, adding a little chopped green onion and trying to pretend to be a new dish.
However, the audience is not so easy to be fooled, they have seen through this trick of selling feelings, and secretly made a big bad comment in their hearts.
Perhaps, Louis Koo and the production team are standing at a new starting point, and they should think carefully about the future themes of Hong Kong films.
Ditch those old plot routines.
More needs to be brainstormed, from the creativity of the script to the innovation of technology, and then from market research to cultural inheritance, every step must be carefully planned.
Hayao Miyazaki's classic masterpiece may detonate the box office again
During this year's May Day holiday, if you haven't been caught by the super dazzling light of Japanese anime movies, then you must be hiding in a cave with no signal!
As of 23 p.m. on April 23, the pre-sale box office of "Spy Codename: White" has reached 10.39 million.
The number of films scheduled accounted for 51.1%.
This result made it completely crush "There is No Thing That Can't Be Solved by a Hot Pot" on the pre-sale box office list, second only to "Peacekeeping Anti-riot Team" at the top of the list.
According to the box office trend of the premieres of Wang Yibo's movies in the past, this Japanese comic movie is estimated to overtake after the premiere.
Reverse the box office trend in one fell swoop.
Speaking of which, this movie has actually been unveiled in Japan as early as 2023.
Then, it swept the world like a whirlwind, and the box office numbers were like beating notes, and finally stopped at an impressive $46 million.
Half a year has passed in a flash, and the film has finally been released in the mainland.
In addition, not only "Spy Playing House Codename: White", but also has great expectations for another classic masterpiece by Hayao Miyazaki.
On the pre-sale box office list, it stood firmly in third place with an astonishing figure of 6.815 million.
The film scheduling rate is even stronger, as high as 35.2%.
This can't help but be reminiscent of the light pouring down from the Milky Way, and the desire and expectation of the cinema industry is like the brightest star under the starry sky, which is eye-catching.
Imagine that in 2004, Hayao Miyazaki took his magic pen and drew a classic that made all movie fans crazy.
That's right, this is the pinnacle of his career, and everyone says that this film can be called the "Lord of the Rings" in the current anime industry.
It's just that our "Sauron" is Hayao Miyazaki.
For 20 years, it has been like an unattainable dream, making countless fans silently look forward to it in their hearts.
Now, that dream is finally going to become a reality.
With the official announcement that it will be released for the first time in the mainland, this news is like a spring breeze, blowing everywhere, awakening the long-dormant memories in the hearts of those anime fans.
In the past few years, the classic animations in Miyazaki's hands have been staged in turn, just like queuing up to clock in to work.
The enthusiasm of the audience is like meeting an old friend who has not been seen for a long time, pushing the box office numbers to new heights again and again, as if to say: "Look, who said we don't give up?"
Just as depicted in the movie "What kind of life do you want to live", the meaning and value of life have different answers in each individual's heart.
And the box office performance of this film in the mainland has been like a meteor across the night sky, dazzling, breaking the glorious record of 800 million, and becoming a hot focus of discussion among fans.
Therefore, assuming that the new films launched during this May Day holiday fail to capture the hearts of the majority of fans, then these classic films that have been proven by time have a chance to reappear on the stage.
They are like sleeping dragons that, once awakened, can recapture the hearts of audiences with their immortal charm and deep emotions.
The glorious history on the screen will be rewritten, and those who love movies will find long-lost emotion and passion in the world of light and shadow.
Once upon a time, in the hustle and bustle of modern urban corners, the world of Miyazaki's animation opened a window for us, through this window.
We get a glimpse of that world full of color meaning.
His fan base, like those adventurers who have traveled through time and space, is firmly on a journey to find the mysterious realm in his heart.
Now it seems that animated films have become imperative, and the May 1st file may embark on the old trend of Qingming file.