In order to bring you a better reading experience, please click "Follow" with your little hands, and I will update you with entertainment information every day.
The problem of the "new retail model" revealed by the Youfan Art incident has pushed consumers into the dilemma of protecting their rights. In this case, the true narrative points directly to the model's failure to clearly and unambiguously inform consumers about the difference in how they place orders, which undoubtedly has a very negative impact on the company.
Due to the choice of this model, Youfan Art failed to deliver the goods as agreed, but the platform used offline transactions as an excuse to say that it could not be held responsible. After the reporter got in touch with Tmall officials, the response was that they would be responsible for handling the transactions placed on the platform, and they could not do anything about offline transactions. This leaves consumers in a helpless state of passive waiting.
Lin Richeng deeply hopes that the platform will be decisive and brave to assume its due diligence, rather than unreservedly pushing all responsibilities to merchants. He further elaborated on the details of the cooperation between Youfan Art and Tmall and related data. In this process, it is clear that the relationship between companies and platforms is complex and delicate, and all parties need to work together to ensure that the rights and interests of consumers are effectively protected.
The "new retail transaction model", which was once praised for achieving a win-win situation for all parties, has now become the core of the problem and a huge obstacle to consumer rights protection. Although there is a clear subject of rights protection in accordance with the law, whether offline or online, this should never be an excuse for all parties to pass the buck to each other.
With a glorious history, Youfan Art has successfully written into the Harvard Business School case database with its outstanding performance, successfully transformed from the field of art communication to an outstanding representative of art furniture, and has become a benchmark brand of new retail and an important strategic partner of Alibaba Group. In the 2018 Tmall Double 11 event, after just 1 hour and 52 minutes, it successfully broke through the impressive 100 million mark, and its single-day sales reached an astonishing 170 million, firmly ranking first in Tmall American furniture sales. In addition, in the following year, in 2019, it also successfully completed a round of financing of nearly 100 million yuan.
In today's consumer market environment, the emergence of the "new retail model" has caused a series of problems. This model not only has an impact on consumers and platforms, but also makes many companies such as Youfan Art face difficulties and self-help challenges.
The defects of the "new retail model" have caused damage to the rights and interests of consumers and brought many difficulties to the processing of the platform. In this context, lawyer Xiang Hong clearly pointed out that consumers can fully protect their rights in accordance with the law.
In this era of rapid change, the emergence of new retail models has undoubtedly brought great changes to the market. The development of anything new comes with challenges and problems. In the wave of new retail models, the protection of consumer rights and interests has become a key issue. Due to the imperfection of the model, consumers may face various troubles and losses in the shopping process, and the platform will inevitably encounter difficulties in dealing with related problems.
In the face of this situation, lawyer Xiang Hong's statement pointed out the way for consumers to protect their rights. His professional advice reminds consumers that they have legal means to defend their rights and interests, which not only gives consumers confidence, but also plays a positive role in promoting the standardized development of the entire consumer market.
Youfan Art is in a difficult situation due to the problems caused by the "new retail model". Its head Lin Richeng said that when there was a crisis in the capital chain, they had actively sought new investors from various aspects, but the fundraising situation was not optimistic. The downturn in the offline home furnishing market has caused many enterprises, including well-known chain home furnishing stores, to be under heavy operating pressure. Even so, Youfan Art still has a keen desire to return to the market.
Despite the grim situation in the offline market, the overall development trend of the home furnishing industry is still improving. According to data provided by the National Bureau of Statistics, in March 2024, the total retail sales of furniture increased by 0.2% compared to the same period last year. For home furnishing companies, how to seize the opportunities brought by the online market and improve product quality and service levels has become a key point of development.
In the turbulent wave set off by the "new retail model", home furnishing companies must take positive and decisive measures to deal with it. On the one hand, it is necessary to make every effort to strengthen the protection of consumer rights and interests and effectively improve the processing capacity of the platform, and on the other hand, it is necessary to make unremitting efforts to continuously improve the quality and service level of its own products, so as to better meet the various needs of consumers.
In the current market environment, home furnishing companies are facing many severe challenges, but they are not without opportunities. Only those companies with keen insight, accurate insight into market changes, proactive adaptation to new models, and continuous improvement of their own strength can stand out and emerge in the fierce and abnormal competition. Enterprises such as Youfan Art need to seek change in the difficult situation, actively explore new development paths, and continue to adjust their strategies to achieve sustainable development of enterprises.
The "new retail model" not only brings serious challenges, but also creates valuable opportunities. Home furnishing enterprises should strive to seek breakthroughs in the predicament, conform to the development trend of the industry, and achieve their own sustainable development.
In this era full of changes and opportunities, home furnishing companies are facing unprecedented challenges and opportunities. The market is becoming increasingly competitive, and consumer needs are becoming increasingly diverse and personalized. The rise of the "new retail model" provides new ideas and directions for home furnishing enterprises.
By strengthening the protection of consumer rights, home furnishing companies can win the trust and loyalty of consumers. Improving the processing capacity of the platform can better meet the needs of consumers and provide more efficient and convenient services.
At the same time, continuously improving product quality and service level is the foundation of the enterprise based on the market. Only by providing high-quality products and excellent services can we stand out from many competitors.
In the process of adapting to the "new retail model", home furnishing enterprises need to continue to innovate and explore their own development models. For example, the use of Internet technology to expand online sales channels and strengthen interaction and communication with consumers.
Home furnishing enterprises should seize the opportunities brought by the "new retail model", bravely face the challenges, continuously improve their strength and competitiveness, and achieve the goal of sustainable development. Only in this way can we be invincible in the fierce market competition and create a better future.
(Disclaimer) The process and pictures described in the article are all from the Internet, and there is no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible! If there is any doubt about the incident, delete or change it immediately after contacting.