【Key Policies】The Department of Culture and Tourism of Guangdong Province issued the "Work Plan for the Renewal and Upgrading of Equipment and Facilities in the Field of Cultural Tourism in Guangdong Province"
On April 18, the official website of the Guangdong Provincial Department of Culture and Tourism issued the "Work Plan for the Renewal and Upgrading of Equipment and Facilities in the Field of Cultural Tourism in Guangdong Province" (hereinafter referred to as the "Work Plan"), proposing four tasks, and striving to increase the scale of equipment investment in the cultural tourism field in the province by more than 25% by 2027 compared with 2023.
The first is to promote the iterative upgrading of tourism and amusement facilities and equipment. The "work plan" requires that A-level tourist attractions and tourist resorts above the provincial level should be promoted to strengthen the combing and investigation of passenger ropeways, off-highway tourist sightseeing vehicles, tourist sightseeing boats, large and medium-sized amusement facilities and other equipment, encourage the acceleration of iterative upgrading of tourism and amusement facilities and equipment, and update and replace and rectify the facilities and equipment that are found to have potential safety hazards and exceed the service period in a timely manner. The second is to promote the upgrading of professional performing arts theater facilities and equipment. The "Work Plan" requires that the equipment and equipment of professional state-owned theaters and large-scale private theaters that exceed their service life and consume high energy will be supported in batches. In 2024, the province's professional performing arts theaters will be promoted to update 35 sets (sets) of performing arts lighting and video display equipment, performing arts sound, stage machinery, etc., and by 2027, a total of 151 sets (sets) of equipment will be updated. The third is to promote the update and iteration of digital facilities and equipment in the field of culture and tourism. The "Work Plan" requires that Guangdong's national cultural and tourism consumption pilot cities, national and provincial night culture and tourism consumption agglomeration areas should be supported to update and upgrade cultural and tourism equipment such as amusement equipment and performing arts equipment. Fourth, promote the agglomeration and development of the digital cultural industry. The "Work Plan" requires that the industrial development policy system be improved, support Shenzhen, Guangzhou and other cities to build digital creative industry clusters, further develop the digital cultural manufacturing industry, strengthen the agglomeration and research and development of digital cultural and tourism equipment, and expand and strengthen large-scale integrated brands such as lighting and sound, game and amusement equipment, and digital applications of theme parks (parks). Promote the in-depth integration of characteristic cultural scenes and digital technology. Strengthen the construction of tourism science and technology demonstration parks, create new cultural and tourism consumption scenarios, and continue to promote the construction of digital cultural venues such as smart theaters.
Comments: Travel is to combine your own preferences, take the initiative to explore destinations that you are not yet familiar with, and get a more unique experience. Tourism is a kind of emotional consumption, and travel away from the place of residence has increasingly become an important purpose for people to soothe their mood and regain their strength. Tourism gives the body and mind new abilities, new perspectives, and new experiences. Tourism is a comprehensive industry with strong driving force, and tourism in the new era has become a way for people to learn, grow and live, and is one of the important channels to promote cultural protection, inheritance and dissemination. According to data from the Ministry of Culture and Tourism, from 2020 to 2022, due to the impact of the epidemic, the number of domestic trips in mainland China decreased significantly compared with before the epidemic, and in 2022, the number of domestic trips in mainland China was only 2.53 billion. By 2023, the epidemic will be effectively controlled, and the mainland's tourism industry will recover, with the number of domestic trips reaching 4.891 billion, an increase of 2.361 billion or 93.3% year-on-year compared with 2022. According to the China Tourism Academy, the number of domestic tourists in mainland China will exceed 6 billion in 2024. The domestic tourism economy is steadily entering a new stage of prosperity and development.
The Action Plan reflects the government's commitment to the development of the cultural tourism industry, especially in enhancing the tourism experience and ensuring the safety of tourists. By promoting the iterative upgrading of tourism and amusement facilities and equipment, it can not only enhance the attractiveness and competitiveness of tourist attractions, but also ensure the safety of tourists and reduce the risk of accidents caused by aging facilities. Promoting the upgrading of professional performing arts theater facilities and equipment has a direct role in improving the quality of performing arts and enriching cultural supply. By updating the equipment with high energy consumption and exceeding the age limit, the Lyric Theatre will be able to provide the audience with a better and more efficient viewing experience. This is not only conducive to the prosperity of the performing arts market, but also can meet the growing spiritual and cultural needs of the people. Promoting the update and iteration of digital facilities and equipment in the field of culture and tourism is an inevitable choice to conform to the trend of the digital and intelligent era. By strengthening the application of information technology in the field of culture and tourism, and promoting the digital and intelligent upgrading of facilities and equipment, the quality and efficiency of cultural and tourism services can be further improved. This will not only help improve the tourism experience of tourists, but also promote the transformation, upgrading and integrated development of the cultural and tourism industry. Promoting the agglomeration and development of the digital cultural industry is an effective way to enhance the overall competitiveness of the cultural industry. Through policy guidance and support, promoting the digital cultural industry to form an agglomeration effect in a specific region can further promote the coordinated development of upstream and downstream enterprises in the industrial chain and enhance the innovation ability and market competitiveness of the entire industry. At the same time, the agglomeration and development of the digital cultural industry can also inject new vitality into the local economy and promote the high-quality development of the regional economy.
Figure 1: China's domestic travel from 2018 to 2023 (unit: 100 million passengers)
Source: Ministry of Culture and Tourism, Zhiyan Consulting
【Key Policies】Jilin Provincial Medical Security Bureau and Jilin Provincial Department of Culture and Tourism issued the "Implementation Plan for Jilin Province Medical Security to Help Improve Tourism Service Quality"
On April 17, the Jilin Provincial Medical Security Bureau and the Jilin Provincial Department of Culture and Tourism issued the "Implementation Plan for Improving the Quality of Tourism Services by Jilin Provincial Medical Security".
The overall goal of the "Implementation Plan" is to strengthen the deep integration of medical insurance convenience services and the tourism industry, guided by the needs of tourists, through the establishment of medical insurance stations in key tourist attractions and important tourist attractions, to provide tourists with convenient and efficient medical insurance services, reduce the medical burden of tourists in tourism activities, improve tourists' satisfaction and sense of security, enhance tourists' consumer confidence, promote the growth of tourism consumption, and help the high-level development of the trillion-level tourism industry.
Work content: (1) Open a green channel for medical security. (2) Unblock the consultation hotline for medical insurance services for tourists. (3) Set up tourist attractions and scenic spots "medical insurance stations".
【Key Policies】Hunan Provincial Department of Culture and Tourism issued the "Several Measures to Promote the Development of High-quality Tourism and Accommodation Industry in Hunan"
On April 18, the Hunan Provincial Department of Culture and Tourism issued the "Several Measures to Promote the Development of Hunan's High-quality Tourism and Accommodation Industry". The "Measures" put forward the goal: by the end of 2025, the province will have more than 280 three-star (inclusive) or above tourist hotels, 28 five-star and four-star tourist hotels and more than 80 respectively, the total number of grade tourist homestays will reach more than 140, and there will be more than 1 four-star tourist hotel and more than 1 grade tourist homestay in key tourist counties. By the end of 2030, there will be more than 450 three-star (inclusive) or above tourist hotels in the province, more than 40 five-star and four-star tourist hotels respectively, and more than 500 tourist homestays.
Specific measures: (1) Introduce a number of hotel brands. (2) Cultivate a number of local hotel and B&B brands. (3) Evaluate a number of star-rated tourist hotels and tourist homestays. (4) Create a number of high-quality tourism accommodation clusters. (5) Enrich the connotation of products. (6) Accelerate the construction of intelligence. (7) Adhere to standardized management. (8) Strengthen land use support. (9) Broaden financing channels. (10) Adhere to fair competition. (11) Pay attention to talent training. (12) Highlight marketing and promotion. (13) Increase capital investment. (14) Optimize the business environment. (15) Strengthen safety supervision. (16) Strengthen organizational leadership.
The Heilongjiang Provincial High People's Court and the Heilongjiang Provincial Department of Culture and Tourism jointly issued the "Opinions on Establishing a Linkage Mechanism to Promote the High-quality Development of Heilongjiang Tourism in accordance with the Law".
On April 18, the Heilongjiang Provincial High People's Court and the Heilongjiang Provincial Department of Culture and Tourism jointly issued the "Opinions on Establishing a Linkage Mechanism to Promote the High-quality Development of Heilongjiang Tourism in accordance with the Law" (hereinafter referred to as the "Opinions").
The "Opinions" emphasize that in order to accelerate the transformation of Heilongjiang tourism from "one place and one season" to "all regions and all seasons", promote the high-quality development of Heilongjiang tourism in accordance with the law, and strive to create a market-oriented, law-based, and international first-class business environment, courts at all levels and cultural and tourism departments in Heilongjiang Province will study the legal problems encountered in the development of tourism through eight cooperation mechanisms: communication and liaison, joint meetings, joint visits, litigation source management cooperation, information circulation, joint law popularization, joint research, and "door-to-door package union" action. The judicial needs of tourism market entities will jointly promote the convenient, flexible and efficient resolution of tourism disputes, and jointly improve the level of rule of law in the tourism industry.
In order to properly deal with tourism disputes, the "Opinions" put forward that courts at all levels should establish a "green channel" for tourism disputes, quickly file, adjudicate, execute, and properly handle tourism dispute cases, improve the quality and efficiency of case handling, and do a good job in the judicial protection of regional and ethnic cultural tourism product resources. In response to the increase in extra-contractual fee items and the "porcelain rights protection" of consumers with strong feedback from tourism enterprises, the "Opinions" will also rely on a unified national credit information sharing and exchange platform to promote the establishment of a punishment system for untrustworthiness in the tourism industry and a credit information publicity system, so as to equally protect the legitimate rights and interests of tourism consumers and operators.
【Key Policies】The Office of Jiaxing Tourism Safety Committee issued the "Three-year Action Plan for Tackling the Root Causes of Safety Production in the Field of Culture and Tourism in Jiaxing City (2024-2026)"
On April 17, the Office of the Jiaxing Tourism Safety Committee issued the "Three-year Action Plan for Tackling the Root Causes of Safety Production in the Field of Culture and Tourism in Jiaxing City (2024-2026)".
Overall goal: Through three years of tackling the root cause, the coverage rate of safety management standards for new tourism business projects will reach more than 95%, and the management mechanism of "one person, one code, one map" of cultural and tourism enterprises (units) will achieve 100% full coverage, and strive to achieve "zero occurrence" of accidents. The concept of overall development and safety of cultural and tourism administrative departments, cultural and tourism business units (including performances, entertainment venues, scripted entertainment, Internet access service business venues, travel agencies, A-level scenic spots, star-rated tourist hotels, etc.), and public cultural units (including public libraries, cultural centers, museums, art galleries, etc.) has been further strengthened, and the enthusiasm and initiative to eliminate the hidden dangers of major accidents have been significantly enhanced, and the safety production situation has continued to be stable and improving, and no major safety production liability accidents have occurred. Major tourism service quality complaints and major negative public opinion, the annual mortality rate of 10 million tourists is less than 0.41.
——By the end of 2024, the coverage rate of the dual prevention mechanism of hierarchical control and hidden danger investigation and management of key risk control enterprises will reach more than 30%, the coverage rate of safety management standards for new tourism business projects will reach more than 75%, and the coverage rate of the management mechanism of "one person, one code, one map" of cultural and tourism enterprises (units) will reach more than 95%, and the stock of hidden dangers of major accidents has been dynamically cleared, and the awareness rate of employees in cultural and tourism enterprises will reach 100%.
——By the end of 2025, the coverage rate of the dual prevention mechanism of hierarchical control and hidden danger investigation and management of key risk control enterprises will reach more than 70%, the coverage rate of safety management standards for new tourism business projects will reach more than 90%, and the coverage rate of the "one person, one code, one map" management mechanism of cultural and tourism enterprises (units) will reach 100%, forming a normalized mechanism for dynamic clearance of major hidden dangers.
——By the end of 2026, the coverage rate of the dual prevention mechanism of hierarchical control and hidden danger investigation and management of key risk control enterprises will reach 100%, and the coverage rate of safety management standards for new tourism business projects will reach more than 95%, so as to promote the transformation of cultural and tourism safety governance to pre-prevention.
【Key Event】The "Millions of Workers Tour Bashu Boutique Routes for You to Travel" Tourism Project Promotion Conference was held in Chongqing
On April 15th, the "Millions of Workers Tour Bashu Boutique Route for You to Travel" tourism project promotion meeting was held in Chongqing. The event aims to jointly build the Bashu Cultural Tourism Corridor, attract tourists to deeply appreciate the unique charm of Bashu culture, further promote Sichuan-Chongqing tourism to the market, and help economic construction.
During the event, Sichuan Bipenggou Scenic Area, Huanglong Scenic Area, Xingwenshi Seascape Scenic Area, Hailuogou Scenic Area, Mugecuo Scenic Area, Jianmenguan Scenic Area, Tangjiahe Scenic Area, Zhaohua Ancient City Scenic Area and other tourism promotion officials introduced the characteristic scenery and route products of the scenic spot to the guests, and sincerely invited tourists to visit.
In addition, under the witness of the guests of the promotion meeting, a number of scenic spots have signed strategic cooperation agreements with various travel agencies in Chongqing.
【Key Event】Guangyuan Cultural Tourism and Tea Industry Promotion Conference entered Lanzhou
On the morning of April 16th, the Lanzhou Promotion Conference of Guangyuan Cultural Tourism and Tea Industry was held, inviting Lanzhou citizens to go to Guangyuan to enjoy the Great Meishu Road and taste the good tea of Guangyuan.
Guangyuan City, Sichuan Province is one of the important birthplaces of Bashu civilization, known as the "gateway of northern Sichuan, the throat of Shu Road", is a charming city with profound cultural heritage, obvious geographical advantages, ecological health and livability, and is also the largest standardized yellow tea production base in the mainland, cultivating a number of tea brands such as "Guangyuan Yellow Tea", "Rice Cangshan Tea" and "Seven Buddha Tribute Tea". Lanzhou and Guangyuan are located on the Silk Road transportation artery, and are both important commercial ports of "Tea and Horse Market", with close geographical proximity, industrial integration and close exchanges. Especially in recent years, the two places have signed the "Lanzhou-Guangyuan Regional Cooperation Framework Agreement" with "tea" as the medium and "brigade" as a bridge, laying a solid foundation for cooperation between the two places for coordinated development. In the future, the two places will work together to develop, so that Guangyuan's tea fragrance will float in Lanzhou, and Lanzhou's characteristic products will enter Guangyuan, writing a new chapter of win-win cooperation.
【Key Event】"Green Train, Slow Tour Dongying" publicity and promotion series activities were held in Jinan, Shandong
On April 16, a series of publicity and promotion activities of "Green Train, Slow Tour Dongying" was held in Jinan, Shandong. Through the promotion of forest fresh cultural tourism activities, nostalgic tourist attractions, large-scale holographic night tour projects, etc., it will mobilize the interest of young people to travel to Dongying, release the potential of tourism consumption, and promote the high-quality development of cultural tourism.
Wang Bingchun, member of the Party Leadership Group and Deputy Director of the Shandong Provincial Department of Culture and Tourism, said in his speech that the "Green Train, Slow Tour Dongying" activity is in line with the development trend of modern tourism from sightseeing and leisure to in-depth experience, and is an innovative practice of excavating urban characteristics and creating boutique micro-vacations. "Dongying has a beautiful ecological environment, an open and inclusive city, and is a leisurely, slow-traveling, and healing city. ”
【Key Event】Lanzhou City launched the top ten tourist routes in 2024
On April 16, the Lanzhou Municipal Bureau of Culture and Tourism released the 2024 Top Ten Tourism Promotion Routes, officially launching wonderful tourism routes such as cycling, hiking, self-driving, special forces, parent-child, family, research, red humanities, RV, and ecology for tourists across the country, further polishing the golden signboard of Lanzhou City's "The Yellow River is also beautiful", and comprehensively showing the charm of Lanzhou's historic natural and cultural landscapes.
【Key Event】Baoji Cultural Tourism Promotion and Marketing Promotion Activities were held in Lanzhou
The 2024 Baoji Cultural Tourism Promotion and Marketing and Taibai Mountain Tourist Attraction Promotion Conference was held in Lanzhou on April 16, officially opening the curtain of Baoji, a famous tourist city in China, to invite guests nationwide this year.
With a history of more than 2,780 years, Baoji City has a profound historical and cultural accumulation and rich tourism resources, and is a famous cultural tourism city and landscape tourism destination on the Silk Road. According to reports, in order to accelerate the construction of internationally renowned tourist destinations, Baoji City has introduced a series of policies and measures to promote and support the development of cultural tourism, and the tourism industry in all districts and counties of the city has shown a vigorous development trend. Baoji City in Shaanxi Province and Lanzhou City in Gansu Province have long-term cultural integration and interactive tourism development, showing a good trend of win-win cooperation and win-win high-quality development of business formats. The promotion activity of Lanzhou Station is the opening action of 16 activities in Baoji City and County this year.
At the promotion meeting, Baoji City made an overall promotion of cultural and tourism resources and the interpretation of the policy of attracting tourists to Baoji, Taibai Mountain Scenic Spot, Famen Cultural Scenic Spot, Guanshan Grassland Scenic Spot and other cultural and tourism characteristics were promoted;
【Key Events】A press conference was held to promote the construction of a world-class leisure resort and health tourism destination in Dahuangshan
On April 16, a press conference was held to promote the construction of a world-class leisure resort and health tourism destination in Dahuangshan, revealing that Anhui will promote the upgrading of traditional sightseeing tourism to modern leisure and vacation health tourism in accordance with the construction steps of "achieving results in five years and achieving scale in ten years". Not long ago, Anhui held a high-level meeting to promote the construction of Dahuangshan, and made it clear that it would continue to polish the brand of "Huangshan in China and Huangshan in the world".
【Key Event】The Linxia Prefecture Culture and Tourism Work Conference of Gansu Province was held
On April 17, the Linxia Prefecture Culture and Tourism Work Conference was held, and Wan Keke, member of the Standing Committee of the Linxia Prefecture Party Committee and Minister of the Propaganda Department of the Linxia Prefecture Party Committee, presided over the meeting and delivered a speech, and Mao Hongbo, Vice Governor of Linxia Prefecture, attended and arranged the work.
The meeting required that we should seize the opportunity, establish the concept of the first industry support and the first development, continuously strengthen the guarantee of factors, work together to promote the upgrading and quality development of the cultural and tourism industry, and strive to make the "Flowers in Summer, in Hezhizhou" brand out of the circle. It is necessary to keep an eye on the high-quality development goals of the cultural and tourism industry, focus on optimizing the layout, strengthening supply, building brands, grabbing the market, and promoting consumption, clarify the work ideas, refine and quantify the work tasks by year, and promote the implementation of various work tasks. It is necessary to firmly establish the service concept of "tourist first", make great efforts to "embroider", carry out actions such as purification, greening, beautification and lighting, dress up the image of the city, and combine the practice of "Derun Linxia" and the creation of spiritual civilization to enhance the degree of civilization in Linxia, and strive to create a harmonious, civilized, warm and comfortable tourism environment. It is necessary to strictly control industry standards, further improve the comprehensive market supervision system and industrial integrity construction system, improve the joint law enforcement mechanism of departments, and severely crack down on behaviors that disrupt market order and infringe on the legitimate rights and interests of tourists, so that tourists can rest assured and comfortable. It is necessary to keep the bottom line of safety, improve warning signs and safety protection measures around road safety, scenic spot safety, facility safety, food safety, fire safety, etc., improve information release, passenger flow guidance, consulting services, emergency response and other work, and effectively escort the high-quality development of the cultural and tourism industry.
【Key Event】The Department of Culture and Tourism of Liaoning and Gansu Provinces signed a cooperation framework agreement
On April 17, a delegation from Liaoning Provincial Government went to Gansu for inspection and exchange. During this period, the Liaoning Provincial Department of Culture and Tourism and the Gansu Provincial Department of Culture and Tourism signed a cooperation framework agreement at the Gansu Bamboo Slips Museum.
Liaoning and Gansu provinces are both major provinces in cultural and tourism resources, with a long history and culture, magnificent natural landscapes, unique folk customs, and outstanding cooperation advantages. This time, the two sides reached a number of pragmatic cooperation intentions on co-shaping the market, integrating resources, optimizing brands, and synchronous publicity. In the next step, the two provinces will give full play to their respective advantages in cultural and tourism resources to "strengthen exchanges, complement each other's advantages, mutual benefit and common development" In order to achieve the strategic goal, we will build a regional cooperation platform to promote exchanges and cooperation in the cultural industry, promote the investment promotion and investment investigation and docking of tourism projects, jointly shape characteristic theme products, expand the integration of culture and tourism, and realize the mutual delivery of tourists from the two provinces, strengthen the marketing cooperation between the mainstream media and online new media, expand the influence of cultural and tourism brands, establish a joint training and exchange mechanism for cultural and tourism talents, strengthen the development of tourism by talents, and effectively promote the high-quality development of cultural undertakings and tourism industries in the two places.
【Key Event】The Global Travel Merchants (Fujian) Conference and the tourism promotion activities of countries and regions along the Maritime Silk Road were held in Quanzhou
On April 17, the Global Travel Merchants (Fujian) Conference and the tourism promotion activities of countries and regions along the Maritime Silk Road were held in Quanzhou, which is one of the important activities of the 2024 Fujian Provincial Cultural Tourism Economic Development Conference.
The event will gather more than 380 representatives of travel agents at home and abroad, experts and scholars in the cultural and tourism industry, Internet influencers, cultural tourism experts, etc., to build a platform for in-depth exchanges between countries and regions along the Maritime Silk Road and key domestic travel agents, accelerate the promotion of Fujian to build a "world-renowned tourist destination", and launch the cultural tourism brand of "Maritime Silk Road Starting Point and Fresh Fujian" in the global market.
The conference passed the exchange and promotion of countries and regions along the Maritime Silk Road, the promotion of Quanzhou's cultural and tourism resources in a series of activities of global release of China's cultural and tourism resources, the release of the "Joint Initiative for Promoting the Development of Multicultural Tourism on the Maritime Silk Road" of the Silk Road Tourism Cities Alliance, the launch of the "Fuyou 4.18" cultural tourism consumption season, the release of inbound tourism reports and route products, the signing of cooperation agreements with key international travel agents, and the signing of joint agreements on regulating the order of the tourism market. In a variety of ways, such as exchanges and sharing among global travel agents, we will share new opportunities for the development of the cultural and tourism economy of the Maritime Silk Road with domestic and foreign travel agents, explore new models of cultural and tourism cooperation along the Maritime Silk Road, comprehensively promote Fujian's culture and tourism into the world and go international, and promote mutual learning between Chinese and foreign civilizations.
【Key Event】Rizhao 2024 China Sports and Leisure Conference and Sports Tourism Season Press Conference was held in Beijing
On the morning of April 18, the Rizhao 2024 China Sports and Leisure Conference and Sports Tourism Season Press Conference was held in Beijing. The Rizhao 2024 China Sports and Leisure Conference and Sports Tourism Season will be held in Rizhao City, Shandong Province from April to June this year. The opening of the conference will be held on May 9. It is sponsored by China Sports Press Group Co., Ltd., Shandong Provincial Sports Bureau, Shandong Provincial Department of Culture and Tourism, Rizhao Municipal People's Government, and Chinese Celebrity Fishing Club.
At the press conference, Wang Feng, deputy secretary of the Rizhao Municipal Party Committee, introduced the situation of Rizhao City, the basic situation and main features of the conference. In recent years, Rizhao City has anchored the goal of building a modern coastal sports city, adhered to the goal of promoting the city and benefiting the people with competition, and made the "sports +" article bigger and stronger, and has successively hosted more than 300 major national and provincial sports events, building a new pattern of "strong balls, excellent outdoors, and heavy diversity". The theme of sports consumption in this conference is prominent, the characteristics of mountain and sea linkage are distinct, the supporting events are rich and colorful, and the integration of sports and tourism is rich in connotation, which is not only a grand event of sports events, but also a feast of leisure tourism. Rizhao will dedicate a wonderful and unforgettable sports tourism festival with first-class environment, first-class facilities and first-class service. We sincerely invite all walks of life to participate in the competition, deepen exchanges, share opportunities, feel the unique charm of hospitality Shandong and vibrant Rizhao, and work together to create a better future of "friendship, cooperation and win-win".
During the opening ceremony, participants will be invited to well-known sports tourism scenic spots for immersive observation and experience, and at the same time, important events such as the launching ceremony of the China Rizhao Hiking Tour and the public welfare fishing competition of the Chinese Celebrity Fishing Club will be held. The Shandong Provincial Sports Bureau will release the LOGO and main visual of the 2024 "Outdoor Sports Season" on the spot, release the "Travel with the Event" Shandong Provincial Event Catalog and the "Good Luck Shandong Health Tour Qilu" Four Seasons Map, and hold a training course on sports tourism in Shandong Province. Rizhao City will also promote the cultural, sports and tourism resources in a panoramic manner at the opening ceremony, and at the same time hold the Rizhao Sports Development Achievement Exhibition and the Rizhao Cultural Tourism Photo Exhibition. During the tourism season from April to June, Rizhao City will hold 63 supporting events, including 26 at the national level and 16 at the provincial level, with an estimated total number of more than 100,000 participants.
【Key Event】Jiuzhaigou 2nd International Ecotourism Season Promotion Conference entered Xi'an
On April 18, the 2nd International Ecotourism Season (Xi'an Station) Promotion Conference of Jiuzhaigou was held in Xi'an, Shaanxi Province. Representatives of the government and enterprises of Jiuzhaigou County and more than 70 travel agencies, media and self-media from Shaanxi Province jointly felt the charm of "Magical Jiuzhai".
At the event, Jiuzhaigou County Cultural Tourism Investment and Development Co., Ltd. signed strategic cooperation agreements with Xi'an Tourism Association and Xi'an Qinling Zhuque Taiping National Forest Park Tourism Development Co., Ltd. respectively. Jiuzhaigou will cooperate with Xi'an Tourism Association in business consulting, brand promotion cooperation, investment promotion, tourism brand promotion, etc., and Xi'an Qinling Zhuque Taiping National Forest Park Tourism Development Co., Ltd., the two sides will cooperate in the joint promotion of tourism routes, tourism products, tourism source sharing, tourism service sharing, tourism brand co-construction, etc.
In addition, more than 70 travel agencies in Xi'an also issued a Jiuzhai cultural tourism consumption gift package worth more than 80 yuan, not only Jiuzhaigou Scenic Area, Jiabehai (Panda Park) Scenic Area, Shenxian Pond Scenic Area, Love Seascape Area tickets, as well as eternal love, hidden mysteries and other performing arts tickets. In addition, there are tickets for each resort, consumption vouchers and consumption vouchers for various hotels in Jiuzhaigou County.
【Key Event】The first Beijing-Tianjin-Hebei Scenic Area High-quality Development Conference was held
On April 18, the first Beijing-Tianjin-Hebei Scenic Area High-quality Development Conference was held. At the conference, the China Association of Tourist Attractions Scenic Area Regional Coordination and Cooperation Working Committee (Beijing-Tianjin-Hebei Strategic Committee) was unveiled, and the "Beijing-Tianjin-Hebei Scenic Area Coordinated Development Proposal" was released at the same time.
In the future work, the Beijing-Tianjin-Hebei Scenic Area will jointly build a new media platform, build a regional new media maker matrix, realize the synergy and integration of the new media platform of member units, and promote the effective flow of various elements; carry out big data analysis of the Beijing-Tianjin-Hebei scenic spot market, formulate and improve the public service co-construction and sharing mechanism of the member units of the Beijing-Tianjin-Hebei Committee; plan and implement cultural and tourism market activities that integrate multiple elements of the scenic spot around the "activity IP", plan and plan a series of cultural and creative activities in the Beijing-Tianjin-Hebei scenic spot around the "cultural and creative IP", and plan and carry out the cultural and creative activities of the Beijing-Tianjin-Hebei scenic spot around the "cultural IP". "Our Festival" Beijing-Tianjin-Hebei Scenic Area series of themed cultural activities, around the new media to hold the Beijing-Tianjin-Hebei Scenic Area Promotion Officer Seminar and Promotion Officer Competition, together with Beijing-Tianjin-Hebei universities, relying on the resource advantages of all parties, focusing on the Beijing-Tianjin-Hebei Scenic Area managers to carry out the "Beijing-Tianjin-Hebei Scenic Area Manager Training Camp" project, the establishment of the Beijing-Tianjin-Hebei Scenic Area talent training base (training base).
【Key Event】Gansu Provincial Tourism Association Travel Agency Branch was established
On April 18, the travel agency branch of Gansu Provincial Tourism Association was established, and Pei Jianhong, president of the association, said that this move will provide a "warm home" for more than 1,000 travel agencies in the province and help promote the high-quality development of Gansu's tourism industry. As the "vanguard" of the tourism industry, travel agencies play an important role in the development of the tourism industry.
Pei Jianhong believes that the current Gansu cultural tourism industry is ushering in new opportunities, and travel agencies, as "vanguards", need to be tourist-oriented, integrity-based, and innovative development.
With the establishment of travel agency branches, all travel agencies will play professional functions under the guidance of the association, standardize the industry, safeguard the rights and interests of members, build a communication platform, and promote the innovation and high-quality development of the tourism industry. Specifically, it will do a good job in the standardized management and innovative development of travel agencies from eight aspects: learning and implementing important discussions, building a tourism resource sharing platform, exploring the international market, strengthening the talent team, strengthening external publicity, promoting star rating and list release, strengthening industry self-discipline, and keeping up with the trend of the AI era.
【Key Event】The 2024 Yangzhou "Fireworks March" International Trade and Tourism Festival opened
On April 18, the opening ceremony of the 2024 Yangzhou "Fireworks March" International Economic and Trade Tourism Festival and the signing and groundbreaking ceremony of major projects were held. At the opening ceremony, 38 major projects were signed, covering advanced manufacturing, modern service industry, agriculture and other fields, and 13 experts were hired as experts of the "613" Industrial Policy Chief Expert Advisory Committee of Yangzhou City.
Wang Jinjian, secretary of the Yangzhou Municipal Party Committee, said that Yangzhou adheres to the strategy of "strong city by industry", and takes the construction of major projects as the starting point to accelerate the construction of a famous industrial science and technology innovation city, a cultural tourism city, and an ecological and livable city. Efforts should be made to seize new opportunities, take the initiative to integrate into the Yangtze River Delta integration, the Yangtze River Economic Belt, the Belt and Road Initiative, Ningzhen-Yangzhou integration and other national and provincial strategies, and accelerate the construction of high-speed railways along the North Yangtze River, Ningyang Intercity, and Yangtai International Airport Phase II expansion. We will continue to inject new momentum into the development of Yangzhou, adhere to the unwavering construction of a famous industrial science and technology innovation city, and accelerate the upgrading and upgrading of traditional industries, the empowerment of emerging industries, and the cultivation of future industrial layout around the modern industrial system of "6 groups and 13 chains", so as to build Yangzhou into a gathering place for talents, funds, platforms and projects, and inject strong momentum into Yangzhou's high-quality development.
【Key Event】The Launching Ceremony of the Southeast Asian Culture and Tourism Promotion Season and the Malaysian "Jiangxi Day" were held at the China Cultural Center in Kuala Lumpur.
On April 19th, the launching ceremony of the Southeast Asian Culture and Tourism Promotion Season and the Malaysian "Jiangxi Day" event were held at the Chinese Cultural Center in Kuala Lumpur.
At the event, relevant people from Jiangxi Province introduced 5 golden tourism routes such as "Poetry and Painting Jiangxi" for Malaysian tourists, as well as a number of preferential policies and supporting service products. According to reports, the direct route from Kuala Lumpur to Nanchang will be opened at the end of April to further promote exchanges between the two sides. Jiangxi and Malaysian tourism enterprises signed a number of agreements on cooperation on the spot, such as resource complementarity, mutual delivery of tourists, and channel exchange.
On the same day, Lanting Yaji - "The Wind Rises" Jiangxi Contemporary Calligraphy and Painting Exhibition brings together many Jiangxi calligraphy and painting masterpieces; "The Temperature of Communication" - China Jingdezhen Fine Ceramics Exhibition has three units: Chinese traditional porcelain-making craft works, contemporary ceramic artists' works and daily fine porcelain works, showing the integration achievements of contemporary Jingdezhen ceramic artists and intangible cultural heritage inheritors in terms of tradition and modernity, inheritance and innovation; From the perspective of urban and rural development, it will showcase and promote Jiangxi's high-quality tourist destinations.
【Key Events】Ctrip Releases 2024 May Day Travel Trend Insight Report
On April 16, Ctrip, a travel platform, released the "2024 "May Day" Tourism Trend Insight Report, judging from the current booking situation, the popularity of this year's "May Day" tourism has increased steadily on the basis of last year's high, and the growth of outbound and inbound travel orders is more obvious. Different from short-distance travel during the Qingming holiday, medium- and long-term travel has become the protagonist of "May Day", with domestic long-distance travel orders accounting for 56%.
From the overall booking situation, Beijing, Shanghai, Chongqing, Hangzhou, Chengdu, Nanjing, Xi'an, Wuhan, Guangzhou and Changsha are the top ten popular tourist destinations during the May Day holiday. Tianshui, Xuzhou, Zibo, Hefei, Nanchang, Diqing, Jingdezhen and other cities have become the cities with the fastest growth rate of hotel bookings during the May Day holiday.
Ticket orders for county-level scenic spots during the May Day holiday increased by 151% year-on-year, and travel booking orders in fourth-tier cities and below increased by 140% year-on-year, which was significantly higher than that of first- and second-tier cities. Pingtan in Fujian, Yangshuo in Guangxi, Anji in Zhejiang, Wuyuan in Jiangxi, and Chun'an in Zhejiang are popular county tourist destinations.
【Key event】In order to deal with the problem of overtourism, the Dutch capital will ban the construction of new hotels
On April 17, the city of Amsterdam, the capital of the Netherlands, announced that it would ban the construction of new hotels in response to overtourism. The decision aims to ensure the suitability of the city for residents and tourists, emphasizing the principle of "no new hotels, no overtourism". The city of Amsterdam has a population of about 920,000, but the number of hotel stays in 2023 is as high as 20.665 million, resulting in congestion in the city.
According to the Dutch Times, under the new policy, an exception can only be made if existing hotels are closed without adding beds and new hotels are more in line with sustainability standards. This measure responds to a petition from 30,000 citizens and aims to limit the number of tourists staying in the city to less than 20 million per year, in order to mitigate the impact of tourism on the city.
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