In a business world full of uncertainty, every decision can become a pivotal moment for the future. How to judge whether a thing is worth investing in and whether it is reliable is a problem that every boss or person in charge must face. The author has studied the art of war and history for many years, combined with his own project experience, and believes that the following four points are the key to measuring whether a thing is reliable or not!
1. Is there an inside line?
Insider means having true and reliable industry insider information. They were able to provide key messages that helped us filter out the noise coming from open channels and better understand the nature of the matter and the potential risks. Having an inner line is like having a pair of "discerning eyes", which can see the truth of things through appearances, without taking the risk of "crossing the river by feeling the stones". The reason why Liu Bei dared to trust Zhuge Liang and let a young man he had never met come to lead the army was because he got a lot of insider information about the other party from Xu Shu and Sima Hui.
2. Is there an advantage?
It is important to have an advantage over others in doing this. This includes, but is not limited to, strengths in terms of professional skills, experience, and network resources.
Having a certain edge can increase the odds of success and set us apart from the competition. Just imagine, if there is no definite advantage, even if the results are achieved for a while, it is easy to be snatched by others.
At the same time, strengths can also make us more confident in doing things, more resolute in executing plans, and easier to overcome the difficulties we may encounter.
3. Is there a prospect?
Judging whether the thing you are engaged in is in the stage of sunrise industry or about to decline and be eliminated is an important factor in determining its reliability. Sunrise industries usually have greater development potential and opportunities, while declining and eliminated industries may face many constraints and challenges. One is "the road is getting wider and wider", and the other is "the road is getting narrower and narrower", and the strategic impact of the choice is reflected here.
Fourth, how much does it cost?
Everything has a price, and we must be clear about what we need to pay and whether we can afford to pay for it. This includes an investment of time, energy, money, etc.
Before making a judgment, we need to make a thorough assessment of the possible costs and make sure we have the capacity and resources to cover them. At the same time, consider the balance between the cost and the potential benefit to ensure that the effort is worth it.
In short, judging whether a thing is reliable or not requires comprehensive consideration of the above four points. These four points are interrelated and indispensable. In the face of complex situations, we need to be like strategists, rational analysis, comprehensive consideration, and make wise decisions. Only in this way can we avoid detours in life and work and better achieve our goals.
For more dry goods, please pay attention to the WeChat public account "Strategy and the Art of War", if you don't understand strategy and the art of war, how can you calmly deal with the increasingly fierce competition?