In order to explore the integration of film and television, culture and tourism, and jointly promote the prosperity of the industry, the "Film and Television Cultural Tourism Helps Industrial Upgrading" Film and Television Culture and Tourism Integration Forum was successfully held in Longfu Temple Cultural and Creative Park on April 22. Scholars and industry insiders gathered together to discuss the core theme of "Film and Television Cultural Tourism Helps Industrial Upgrading". At the same time, a special signing session was also set up in the forum activities, and two rounds of signing of financial and film and television contracts were facilitated on the spot, which contributed to the creation of a development pattern of two-way empowerment and win-win co-prosperity of film, television, culture and tourism while expanding the sustainable and healthy development of the ecology of the theatrical performance industry.
Keynote speeches by guests
Yang Chenghu
School of Art and Media, Beijing Normal University
Vice-President
When film and television become an important representative of culture, and when cultural tourism becomes an important part of people's daily life and happy life, the integration of the two presents a new context of Chinese economy and Chinese cultural development. The integration of "film and television + cultural tourism" is a new integration of "poetry and distance", and the process of going far is bound to be accompanied by good film and television works, and gives people unique emotional value. Dongcheng has a unique advantage in the integration of film, television, culture and tourism, and has a very diverse cultural field and urban landscape, which is very suitable for image framing creation. In the current new forms such as various check-in economy, Internet celebrity landmarks, food business cards, night economy, etc., film and television works must be better combined with local culture in order to create a cultural matrix with thousands of atmospheres and incomparably richness.
Li Tingwei
General Manager of Poly Film Investment Co., Ltd
It is a very common phenomenon to generate social attention through film and television content and trigger a tourism effect. Today's cultural industry is undergoing digital transformation on a large scale, and it has become an inevitable trend for the cultural and tourism industry to become digital and intelligent. For example, metaverse-related technologies continue to expand the application space in tourism, exhibition, performing arts, games, commerce and other cultural and tourism industries, providing the public with new consumption choices. Digital technology will not only provide new momentum for the integration of culture and tourism, but also bring new model changes and greater profit space to the field of culture and tourism. At the moment when the consumption of the cultural tourism market is picking up, through the "cultural tourism + film and television" to tap the local culture, film and television and cultural tourism can achieve a win-win situation in both directions.
Huang-zi
National Virtue and Art Shuangxin TV Artist
Executive Director of the Chinese Literary and Artistic Film and Television Center
Built in 1452, Longfu Temple is a cultural landmark in Beijing, and its historical context has given a lot of nourishing energy to film and television practitioners. Looking back on the celebration of the 70th anniversary of the founding of the People's Republic of China, with the strong support of Dongcheng District, our team spent eight months creating five tribute short films, short videos and micro-films, which can become an important means of national image promotion. The power of culture is very magical, the charm of film and television is endless, we can use the method of film and television empowerment to weave the dream and plan of cultural construction, and help the rise of urban culture through short video and micro films and other image promotional films.
Roundtable Discussion
Gao Xiaomeng
Beijing Sanduotang Media Co., Ltd
Founder, Chairman and General Manager
The mainland has entered the stage of in-depth integration of culture and tourism to promote high-quality economic development, and film and television works of "traditional elements + contemporary expression" play an increasingly important role in urban promotion. Through the creative process of works such as "Jin Shang", "The Rise of a Great Power" and "Wanghainan", it can be seen that documentaries have played a huge role in driving the development of local cultural tourism, and the industry needs to pay attention to the excavation of spiritual cultural tourism through more works.
Song Yangyang
Vice President of the Institute of Creative Industry Technology, Chinese Minmin University
Vice President of Beijing Dongcheng Cultural Development Research Institute
Due to the transformation of economic structure, demographic structure and other reasons, people's tourism concepts and methods have changed greatly, simply put, the granularity is getting smaller and smaller. In the past, travel was a major event, but now there are more and more temporary tours. Therefore, it is very important to capture the details of life through images, so as to establish people's motivation for travel. The long-term popularity of Internet celebrity check-in places needs to be supported by original and experiential content, which requires the spillover of the film and television industry chain to provide new momentum for the tourism scene.
Zhao Tianyu
Director of "Double Food" and "All About My Mother".
Recalling his creative experience in different provinces and cities, whether it is making commercials, documentary TV films or films, various local governments have always had the desire to attract tourists through film and television works. And the appeal of emotion is the most important of them, it is an unshakable coordinate. Only when the emotions are conveyed in place will there be no short-lived popularity, and will the cultural and tourism atmosphere of a region become a real brand business card. This should not just be displayed as a background of the landmark landscape, but should be integrated into the story, allowing the audience to empathize with the characters in the scene and complete the process of finding each other in a city and a film.
Liu Zhihai
Best Film Director at the Temple of Heaven Award at the Beijing International Film Festival
Film School of China Academy of Art
Professor, doctoral supervisor, director, screenwriter
Combined with the experience of Zhejiang film and television + cultural tourism, including Hengdian Film and Television City, Lishui's ancient buildings, Wenzhou's new rural landscape, etc., it is emphasized that the integration of film and television and cultural tourism is a systematic project, which requires a variety of refined operations and long-term development vision. The film and television side should excavate or give the cultural significance and symbolic role of the scene, and the cultural and tourism side should improve the supporting facilities of the scenic spots, and at the same time, these places should not only consider foreign tourists, but also consider the cultural acquisition of local residents.
Hou Xiaodong
China Film Directors Association Green Onion Program
Chief Producer
Whether it is film and television or cultural tourism, the core point is the consumer group. At present, short videos are superior in terms of production difficulty and transmission speed, and can quickly let the society understand local characteristics. Film and television dramas, especially movies, are also indispensable to use cinematic techniques to explore regional characteristics more profoundly. The result of using the language of film and artistic processing is more sustainable than short videos.
Zhang Huiting
Sky City Pictures, Ma Lantern Filmmaker
A good way to integrate film, television, culture and tourism is to create a place that accommodates both. For example, the tavern that opened in the alley of Dongcheng District not long ago has a basic audience of fans of art films. Because film is a comprehensive art, there is music and there are many other contents, including derivatives accumulated through the IP of animated films, etc., which can be gathered and presented in the tavern. The hutong culture and historical heritage of Dongcheng have endowed the tavern with a very appropriate public cultural atmosphere, forming a very positive and meaningful attempt to integrate film, television, culture and tourism.
Text: Propaganda Department of the District Party Committee
Photo: Beijing International Film Festival and the Organizing Committee of the 31st College Student Film Festival