After the Xiaomi SU7 was launched, its hot sales scene made peers envious, but also caused some opponents not very "friendly" competition. For example, in April, Zhiji L6 "touched" Xiaomi SU7 at the pre-sale conference, and then publicly apologized to Xiaomi three times in a row.
Recently, it was revealed that Zhijie Automobile "cut off" Xiaomi. That is, if you buy Zhijie S7 with Xiaomi SU7 order, you can enjoy a cash subsidy of 5000 yuan from Zhijie.
According to a staff member at a Huawei authorized experience store in Chengdu, Sichuan, the policy is true. And said that since the launch of Xiaomi SU7, Huawei's major stores have launched this temporary policy, and it will last until the end of May, and Hongmeng Zhixing contracted stores across the country can apply for this subsidy for customers. At the same time, the staff also said: A Xiaomi SU7 prospective owner who paid a deposit chose Zhijie S7 and paid the balance due to the long waiting time for picking up the car, which was directly reduced by 5,000 yuan, which is equivalent to the loss of the deposit of Xiaomi prospective owners by Zhijie.
However, there is no public information about the policy of subsidizing 5,000 yuan to Xiaomi SU7 order owners in the Huawei experience store, Huawei's official website and other public channels. As for the above news, the official of the intellectual community has not publicly stated it. In the eyes of some netizens, perhaps the cash subsidy implemented by Zhijie S7 is a dealer behavior, but it is likely to be carried out on the basis of the manufacturer's acquiescence.
In fact, the competition between Zhijie S7 and Xiaomi SU7 did not start with this "grabbing" order. Three days after the launch of Xiaomi SU7, Hongmeng Zhixing launched a 7-day limited-time car purchase right, and you can enjoy a discount of up to 55,000 yuan when you buy Zhijie S7. In this regard, industry insiders said: Huawei and Xiaomi's "battle" in mobile phones has begun to spread to new energy vehicles.
As the first intelligent pure electric vehicle cooperated by Huawei and Chery, Zhijie S7 was launched as early as November last year, and it also received orders for 20,000 units after listing, but due to factory relocation and other reasons, Zhijie S7 once fell into the vortex of "difficult delivery", and its sales were naturally not ideal. According to the data, the cumulative sales of Zhijie in the first three months of its listing were only more than 2,000 vehicles. This makes it difficult for both parties to cooperate.
In this case, in order to solve the previous negative impact, there was a second release after the price reduction and increase of Zhijie S7 on April 11. On April 18, Yu Chengdong, chairman of Huawei's intelligent vehicle solution BU, announced that Zhijie S7 is expected to deliver more than 4,500 vehicles in April.
From this point of view, the re-released Zhijie S7 may also perform well in the first month. So why is it still "secretly fighting" with Xiaomi SU7 to grab the market?
You must know that the product power of Xiaomi SU7 and Zhijie SU7 is almost the same, and the two have the strength of the needle. First of all, the two are basically the same in terms of body size and space performance, the pricing also overlaps, and the configuration does not open up too much gap. Zhijie S7 has HarmonyOS cockpit 4.0, while Xiaomi SU7 has surging OS operating system, both of which also have their own advantages in terms of intelligence.
But in terms of marketing, I have to admit that Xiaomi SU7 has its own "set", which can win the popularity of a large number of young consumers. On the other hand, Zhijie S7, although Chery Chairman Yin Tongyue personally stood on the platform when it was released for the second time, its market popularity is still difficult to match with Xiaomi SU7. Therefore, Xiaomi SU7Due to production capacity problems, the problem of long car delivery cycle cannot be solved temporarily, and it also provides a good opportunity for Zhijie S7 to take advantage of the void, and the "grab" order war has begun.
Write at the end
XiaomiSU7Prospective owners who pay a deposit,Buy Zhijie S7 with an order can enjoy a cash subsidy of 5,000 yuan,Although Zhijie S7This way of "grabbing" orders is somewhat "authentic" for Xiaomi cars,But for consumers, it is beneficial,Consumers are naturally more willing to pay for ZhijieS7。 For the sake of sales, all kinds of strategies can be thought of. Under such an operation, the sales results achieved by Zhijie S7 in April will be eye-catching? Let's wait and see.
(This article is originally produced by Wenwu Lane New Media Studio, please indicate the source: Wenwu Lane, the author of this article: Xia Mu, personal opinion, for reference only)