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China Eastern Airlines invites passengers to participate in the in-flight reading marathon

author:Purple Cow News

Yangtze Evening News, April 23 (Correspondent Shi Yang, Reporter Di Yue) Today is the "World Book Day", China Eastern Airlines launched the "Reading the East View of the World, World Book Day" theme flight activity on flight MU2873 Nanjing-Xishuangbanna, which stimulated passengers' interest in reading by distributing China Eastern Airlines and Nantu co-branded cultural and creative kits, inviting passengers to participate in the in-flight reading marathon, etc., to promote the construction of a scholarly society and set off a national reading boom.

China Eastern Airlines invites passengers to participate in the in-flight reading marathon

At the boarding gate, passengers are greeted by a pair of flight roll-up banners printed with the theme of "Reading the East and Viewing the World". Books and newspapers are neatly placed next to the roll-up banners, and many passengers borrow them when boarding the plane to facilitate browsing on board.

China Eastern Airlines invites passengers to participate in the in-flight reading marathon

"Welcome to boarding, today is World Book Day, I will send you a reading cultural and creative kit!" At the boarding gate, the flight attendant of China Eastern Airlines delivered the cultural and creative kit co-branded by China Eastern Airlines and Nanjing Library to passengers. The co-branded kit includes: a boarding pass to commemorate World Book Day, four bookmarks printed with the prose sentences of the literati depicting Nanjing, a QR code entrance for the China Eastern Airlines In-flight Reading Marathon on the back, and an in-flight reading notebook.

China Eastern Airlines invites passengers to participate in the in-flight reading marathon

"Ladies and gentlemen, today is World Book Day. Welcome to take the "Reading the East View of the World, World Book Day" theme flight. Starting today, China Eastern Airlines' in-flight reading marathon is officially launched. After the cabin doors closed, the purser warmly invited passengers to participate in the in-flight reading marathon.

China Eastern Airlines invites passengers to participate in the in-flight reading marathon

"The idea of the in-flight reading marathon is really good! I always take a book with me on a plane, and I can scan the QR code on the back of the bookmark to record the reading time, which is really full of ceremony!" said Mr. Zhu, a passenger.

China Eastern Airlines invites passengers to participate in the in-flight reading marathon

On the 23rd, the official new media accounts of China Eastern Airlines and Nantu also jointly released a short video on the theme of "Dongdong Check-in Nanjing Library", introducing the public information such as various reading services and ancient book restoration of Nantu in the 117th year since its establishment, aiming to attract netizens and tourists to enter the library to start their reading journey.

Proofread by Li Haihui

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