laitimes

The Japanese compressor giant has withdrawn for a year, and domestic brands have challenged the 'cold' market

author:earthonline

【Introduction】

There is a saying, "Cold steel also has a day to shine".

This is probably the best illustration of technology and innovation.

The Japanese compressor giant has withdrawn for a year, and domestic brands have challenged the 'cold' market

In fact, when we talk about the air conditioning industry, the first thing that probably comes to mind is the comfort of the wind, or the wall-mounted machine in the corner of the living room.

However, the heart of the industry – the air conditioning compressor – is often overlooked.

Although it may seem insignificant, it is essentially a key element in controlling the temperature of your room, and it acts like the heart of the human body and is vital to the entire system.

The Japanese compressor giant has withdrawn for a year, and domestic brands have challenged the 'cold' market

A year ago, a news that caused a shock in the industry came, the well-known Japanese company Panasonic announced that it would move back to Japan in the production line of mid-to-high-end household air conditioners in Guangzhou

This news is tantamount to a bolt from the blue for the industry and consumers. At the same time, people were surprised, but also caused a question - can the domestic air conditioning compressor successfully take over the baton from Panasonic and complete the task of substitution?

The Japanese compressor giant has withdrawn for a year, and domestic brands have challenged the 'cold' market

Power of Japan: Panasonic's Road to Air Conditioning Compressors

First of all, we have to admit the fact that Japanese Panasonic is superior in air conditioning compressor technology.

Its development is like a myth of positivity.

Since its establishment in 1918, Panasonic has not only achieved the 153rd place in the world's top 500, but also has more than 230 companies and 290,000 employees worldwide.

The Japanese compressor giant has withdrawn for a year, and domestic brands have challenged the 'cold' market

The development of several consumer electronic products, such as electric lights, radios, radios, televisions, and air conditioners, is a testament to Panasonic's leading position in the field of electronic product technology.

In particular, Panasonic is a global leader in air conditioning compressor technology, whether it is single or twin rotor compressor technology, as well as scroll and piston air conditioning compressors.

Even more impressively, by 2007, Panasonic had sold more than 200 million household air conditioning compressors worldwide, of which more than 50 million were manufactured locally in China.

The Japanese compressor giant has withdrawn for a year, and domestic brands have challenged the 'cold' market

The decision to change: Panasonic chose to evacuate

However, in the torrent of the times, all the glory has become a thing of the past.

Under the rise of domestic brands in mainland China, coupled with the impact of the epidemic and the tension between China and Japan, Panasonic announced on June 22 last year that it would move its mid-to-high-end household air conditioning production line in Guangzhou, China, back to Japan.

This decision put an end to Panasonic's Chinese story, and also opened a new page in China's compressor field.

The Japanese compressor giant has withdrawn for a year, and domestic brands have challenged the 'cold' market

Filling the vacuum: the efforts and challenges of compressors in China

After Panasonic left, the substitution capacity of Chinese compressors became the focus of attention in the industry.

Actually, the answer to this question is not so pessimistic.

There are already a number of enterprises in China that have made remarkable achievements in the field of air conditioning compressors, including Gree, Highly and Midea.

The Japanese compressor giant has withdrawn for a year, and domestic brands have challenged the 'cold' market

They have invested a lot of resources in product research and development, and have made good progress in technology, energy efficiency, noise reduction, etc.

For example, Gree's self-developed compressor products can not only work in the refrigeration and heat environment of minus 15 degrees to 45 degrees, but also have strong refrigeration and heat compression in the environment of minus 30 degrees to 54 degrees, and can maintain no attenuation.

This "cold external machine technology" is destined for its ability to work in extremely hot or cold weather.

The Japanese compressor giant has withdrawn for a year, and domestic brands have challenged the 'cold' market

At the "2023 Household Appliance Technology Conference", China's compressor brands also showcased many new innovative technologies, including ultra-efficient rocker compressors and a new generation of inverter compressor electrical technology, truly demonstrating that domestic air-conditioning compressor technology has reached a high level at this stage.

Of course, although China has shown strong strength in the field of air conditioning compressors, for some mid-to-high-end brands, they still choose to use Japanese compressor technology.

A notable example is Midea, a local Chinese company that has successfully introduced Japan's advanced technology to China through a joint venture with Toshiba Carrier of Japan, enhancing the competitiveness of its own products.

The Japanese compressor giant has withdrawn for a year, and domestic brands have challenged the 'cold' market

Looking ahead: greater challenges and opportunities

Although we can see that Chinese enterprises have certain technical advantages in the field of air conditioning compressors, and some companies have been able to meet the needs of the domestic high-end market, they are still facing huge challenges on the road to truly realize the substitution of domestic compressors.

Many Chinese companies are operating in the form of joint ventures, which does not fit the concept of "domestic compressors" in the true sense.

With the continuous development of technology, the market competition will become more intense, and Chinese compressor brands still need to strive to improve their technical capabilities and continue to innovate in order to gain a firm foothold in the future market.

The Japanese compressor giant has withdrawn for a year, and domestic brands have challenged the 'cold' market

【Conclusion】

Overall, China's development in the air conditioning compressor industry is undoubtedly exciting, but it is also full of challenges.

This challenge comes not only from the technical level, but also from how companies can maintain stability and competitive advantage in the face of change.

Although Panasonic's withdrawal still brings some touches, we believe that this will be the beginning of China's compressor industry, and a new chapter on independent technology research and development and market competition has begun.

The Japanese compressor giant has withdrawn for a year, and domestic brands have challenged the 'cold' market

And this process, most likely, is not all smooth sailing, it may be full of difficulties and obstacles, there may be setbacks and failures, but as the old Chinese proverb says: "sharpen the knife and do not mistake the woodcutter".

Only those companies that dare to accept challenges and embrace change can create amazing feats on the big stage of the world.

In this process, we hope that our domestic brands can adhere to technological innovation, quality first, actively embrace change, and truly achieve independent innovation and brand promotion.

The Japanese compressor giant has withdrawn for a year, and domestic brands have challenged the 'cold' market

Although Continental has made important progress in the field of air conditioning compressors, there is still a long way to go.

There are still more challenges and opportunities to be explored and explored, and we should not be satisfied with the status quo.

Looking forward to the future, we will watch the spring of China's air-conditioning compressor industry and witness the greater breakthrough of mainland brands in the global market.

The Japanese compressor giant has withdrawn for a year, and domestic brands have challenged the 'cold' market

Dear readers, how do you see the future and challenges of domestic brands?Welcome to leave your insights in the comment area, let us discuss and witness the power and charm of China's intelligent manufacturing.

Read on