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All of the information stated in this article is based on reliable sources, and the specific information is detailed at the end of the article
There is a century-old company in Japan, called Matsushita Electric Industry Co., Ltd., which is involved in a wide range of fields, covering digital, home appliances, aviation and so on, among which Panasonic is most famous for its air conditioning compressor.
Panasonic's air conditioning compressors are known as the king of compressors around the world, and its sales have been ranked first in the Japanese air conditioning market for many years, and it can be described as Japan's national air conditioning brand.
Panasonic is not only well-known in Japan, but also has factories all over the world, and China is no exception. But what is confusing is that just a year ago, Panasonic withdrew its production line in China to Japan.
The withdrawal of Panasonic's air-conditioning production line will undoubtedly be a huge challenge for China's air-conditioning market, and there is a front-end gap in the air-conditioning industry.
Panasonic air conditioner is powerful with evacuation
As far as the air conditioning brand is concerned, whether it is performance or reputation == price, Panasonic has always given users a trusted reputation, and all models have maintained a good reputation in the industry and have been widely welcomed by the market.
First of all, the most important thing is its original compressor, which shows a strong side in forced heating and long-term durability.
Different from general air conditioners, Panasonic's compressor has a fast cooling and heating speed, which can blow 17 degrees of wind in 1 minute and 40 degrees of warm air in 5 minutes, with a first-class energy efficiency and an energy efficiency ratio of up to 5:15.
Because of its good air performance, many companies and individuals choose Panasonic's compressors when they are at home, giving users a very comfortable experience in life.
And the durability of its air outlet is also very strong, the cold air and warm air that may be blown by the normal air conditioner disappear soon after being turned off, but after the compressor of Panasonic is turned on, even if the whole room is turned off, the cold and warm air will still be maintained for a certain time.
In addition, many users must consider a problem when buying an air conditioner: cleanliness is also well guaranteed here in Panasonic, and the general air conditioner needs to consider whether the wind blowing out is clean.
The air blown by Panasonic's compressor is generated by Nanoie technology, which cools and condenses the water molecules in the air, and kills PM2.5 and germs through instantaneous high pressure, making the air more clean and healthy.
It is precisely because Panasonic's compressor has so many superior characteristics that it is greatly welcomed in the air conditioning market, but because of this, once China lacks Panasonic's air conditioning leadership, it will also face a crisis of leadership in the air conditioning industry.
According to Panasonic's previous strategy, it was to build a factory in China and manufacture and sell it independently in China. But the withdrawal of production lines also means that Japan has given up part of the Chinese market.
The answer is no, the reason why Japan's Panasonic withdrew its factories is because Japanese companies are not good at marketing, and their costs cannot be effectively reduced.
Therefore, even if Panasonic's compressors sell well in the Chinese air conditioning market, they hardly make any considerable profits in their base camp in Japan, so to speak, Panasonic is doing thankless work in China.
Matsushita is also manufactured, and defeat is also manufactured. Because the cost of manufacturing is large enough, the product developed is good enough to make it shine in the market.
But because of the high cost of manufacturing, if you want to return to your capital and make money, you need to sell more and have stronger marketing capabilities, while the immature supply chain and insufficient marketing strategy are the fundamental reasons for Panasonic's withdrawal from China.
How to break through China's air conditioning market?
Although Japan's Panasonic has withdrawn from China, it still needs to have a leader in the air conditioning market, and China's current famous and domestic air conditioning brands include Gree, Midea and Haier.
Among these well-known domestic brands, many of them are deeply loved by the majority of the people, and some have even survived decades of development, and have also left a deep impression on the people.
For example, Gree, Gree air conditioners mostly use Lingda compressors from its assets. Lingda's durability and practicality are unquestionable, and this is why Gree stands out in the air conditioning market.
In addition to the superior performance of the compressor, Gree's guarantee for users is also very powerful. Gree claims to users that it can provide a ten-year warranty on the compressor, which can also show Gree's confidence in its own products.
Gree is not only a product of Lingda's compressor, for some low-end products, Gree occasionally uses Highly compressor, although Highly belongs to the first-line level but the performance is far inferior to Lingda, therefore, Gree is slowly eliminating Highly compressor.
Gree focuses on air conditioners with a long warranty time, durable and practical compressors, while Midea focuses on a high-performance compressor, and its self-developed Meizhi compressor is one of the best performing compressors at present.
Midea's air conditioning compressors rarely use Hitachi, Sanyo, Panasonic and other well-known brands of compressors, and more from self-produced Meizhi compressors, which has become Midea's main advantage.
Because of its strong performance and high cost performance, Meizhi compressor is not only used by Midea, but has been recognized by Guangfa in many air conditioning brands and has become one of the most mainstream air conditioning compressors in the market.
Compared with Gree and Midea, Haier's ranking is slightly insufficient. Because Gree and Midea's compressors are independently developed, while Haier mainly uses compressors from brands such as Ruizhi and Mitsubishi, of course, these compressors are also very reliable.
epilogue
It can be found that the core technology of an excellent air conditioning company must be its own in order to be welcomed and praised in the market, and the self-developed technology is both confident and worry-free.
Whether it is Panasonic or Gree, it is because it has its own technology that it can have its own place in many air conditioning brands.
In addition to devoting itself to the research and development of air conditioners, Gree also delved into manufacturing technologies such as mobile phones and refrigerators.
However, unlike Panasonic, these domestic air conditioning brands still have a lot of room for improvement, and Panasonic can rank in the top 150 among the world's top 500 companies, and the gap between domestic air conditioning brands and them is still huge.
Whether it is from the performance or stability of air conditioning or price, domestic brands need to make persistent efforts, the future of Panasonic will no longer suppress the leadership of Chinese air conditioning, and the future of Chinese air conditioning will be led by which domestic brand?
Key Sources:
Take a look at the news--Peering with China (2)丨"If we can't gain a foothold in China, Matsushita may not be able to do it in 30 years"
China State Grid "2023 China Home Appliance Technology Conference: Scientific and Technological Innovation Empowers High-quality Development" 2023.5.19
Xinhua Finance "Gree Lights Up a "Better Future" with "Hard-core Innovation"" 2024.02.02