Recently, with the theme of "Zhihe · The first dealer advisory meeting of the third session of Liugong's domestic marketing in 2024 was held in Hubei, and the meeting immediately passed on Liugong's domestic business results, company will and goals in the first quarter to dealers, and invited dealer consultants to contribute their opinions and suggestions with the concept of building a community of destiny between Liugong and dealers, so as to stimulate internal and external consensus, unify action, and amplify strength.
Guangxi Liugong Machinery Co., Ltd. Senior Vice President Wen Wu, Vice President Yuan Shiguo and others attended the meeting. Liugong dealer consultants from all over the country and Liugong marketing and product line leaders attended the meeting.
This meeting presented "one high school and three new". "One high" is the highest lineup and specification of dealer consultants, and the chairman of many agents came to the scene. With the marketing reform of Liugong and the shaping of channel ecology in recent years, outstanding dealers in the industry have gathered in the advisory meeting, which fully reflects the fit and adhesion of dealers to Liugong's business.
There were three innovations in the conference:
The first is the renewal of the role. Hosted by Liugong to sponsored by dealers, co-organized by Liugong, and the content of the meeting was designed by dealer representatives to enhance the pragmatism of the meeting, better listen to the real opinions and suggestions of consultants, focus on solving the problems that dealers are concerned about, and promote the creation of a win-win ecology in the whole value chain.
The second is to refresh the perspective. The meeting looked at the problem from the perspective and thinking of the channel, and the vice president of the Agent Working Committee of the China Construction Machinery Industry Association made an industry analysis report to examine the construction of the relationship between manufacturers from the perspective of the channel. Dealer representatives shared cases of performance improvement, business transformation and management innovation, and conducted group discussions on current hot issues.
The third is the transparency of the meeting. Starting from the external market analysis, the business from the front market to the aftermarket, from the overall performance of Liugong to the transparent analysis of the dealer's performance, and then traced back to the discussion of the dealer's internal management and key operation processes. Ning Jiantu, general manager of the domestic marketing center of Guangxi Liugong Machinery Co., Ltd., publicized the evaluation and incentive model of the channel to the dealers, and responded to the questions and demands of the consultants, Yuan Shiguo and the person in charge of the product line responded on the spot and introduced the strategy and goals of the second quarter.
At the meeting, Wenwu made a theme report on "Zhihe Zhiyuan", and he pointed out that Liugong's domestic performance in the first quarter bucked the trend, and the share of major product lines outperformed the industry. The achievement of this performance is first due to the advanced layout of the company's mixed reform and a series of reform measures under the leadership of Chairman Zeng Guangan, and the reform dividend is gradually released. Secondly, LiuGong actively responded to national policies and led customers' needs for electrification, intelligence and scenario solutions with product upgrades, and customers' satisfaction and loyalty to LiuGong have been greatly improved. At the same time, in recent years, Liugong has insisted on the elimination - integration - introduction of channel ecological construction, which has fundamentally enhanced the confidence of the channel. In the future, Liugong will unswervingly adhere to the channel ecological construction strategy of "focusing on distribution and supplementing direct sales".
The meeting pointed out that Liugong is currently in a "five-in-one" period of capital recognition, industry recognition, customer recognition, channel embrace, and company confidence. Combined with favorable macroeconomic policies, especially large-scale equipment replacement and other factors, industry demand is expected to bottom out. The meeting called on dealers to seize the opportunity, take advantage of the momentum, and maintain strategic mutual trust with manufacturers.
The meeting emphasized that the constructive opinions and demands put forward by the consultant are of great significance to the development of the enterprise, and the relevant departments should attach great importance to it, quickly implement it and close the loop. The meeting also invited representatives of local key customers to commend dealers with excellent performance in the first quarter.
This consultation meeting greatly stimulated and boosted the enthusiasm, confidence and loyalty of dealers to LiuGong's business. The meeting unanimously agreed that the business model of dealers with high gross profit and pure machine trade is no longer, and the way out in the future is transformation and development. As a community with a shared future, LiuGong and its dealers adhere to the core values of "customer first, innovation drives the future, struggle-oriented, and cooperation creates value".
Zhuozhong construction machinery media organization
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