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1. Roles and responsibilities of product managers
It mainly describes the responsibilities and importance of product managers. The world can be changed by product managers, who are responsible for managing the entire product lifecycle, from strategic planning to go-to-market marketing campaigns. A good product manager needs to have communication skills, coordination skills, vision, and other qualities. In addition, they need to have the ability to lead, execute, manage, and insight. Product managers also play a key role in selecting tracks, building teams, leading teams, and more. Finally, the meeting also emphasized the five principles of business success: large market, large share, high-quality products, financial sales gross margin, and cross-departmental ecological win-win.
2. The three major elements of business success and the choice of track
It mainly describes the three major elements of business success: selecting a track, forming a team, and making a valuable product. The importance of choosing a track lies in the fact that choice is greater than effort, and it is necessary to choose a direction that is willing and capable of doing it, and has both social value and earning ability. For example, Luo Yonghao, as the founder and Internet celebrity of Hammer Mobile Phone, although the product itself has not achieved commercial success, he has a high vision in selecting the track. Huawei's BLM model can be used to determine the target direction over a large area.
3. Strategy of market segmentation and product planning
It mainly describes the methods of market segmentation and product planning. First, through market segmentation, the market is divided into different dimensions, such as users, young people, business people, etc., and then the right products are selected according to these dimensions. Next, form cross-functional teams for more effective communication and collaboration. The project team includes various types of teams, such as lightweight, heavyweight, etc. As a product line manager, you need to have a clear understanding of the workings of cross-functional teams and project teams.
4. Practice and thinking of team management and leadership
It mainly talks about the management issues after the formation of the team, including the performance of colleagues, motivation and job appointment. At the same time, the example of Microsoft CEO Bomore emphasized the importance of leadership. The speaker believed that product line managers need to have leadership, execution, and insight skills. Leadership enhancement can be achieved through two books, "Replicable Leadership" by Fan Deng and "Leadership Excellence" by Excellence in Leadership.
5. The improvement of business insight and the five ways to see
Insight is the key to business success, and insights are improved by analyzing data and knowledge. Huawei proposes a five-look approach, including looking at the environment, products, customers, competition, and capabilities. In the analysis process, it is necessary to pay attention to industry trends, market size, customer needs, competitor capabilities and their own advantages. At the same time, consider whether you have the ability and willingness to achieve your goals. In addition, there is also a need for a special organization to do market insights and use tools such as Porter's Five Forces and SWOT to analyze. In terms of depth, it is necessary to dig into information extensively to avoid being robbed across borders, and in terms of breadth, it is necessary to study industry trends in depth to find out where there is shrinkage and growth.
6. Investment strategies in the new energy industry and the automotive industry
It mainly talks about the importance of project management, including two aspects: process and project. First of all, the process is an important part of the enterprise and supports the business. Secondly, the process can be divided into five contents: product development, product planning, commercial certification, product maintenance and internal control processing. As a product manager, you need to be familiar with these processes and have a management system in place. In short, project management is the foundation of business operations.
7. Enterprise process planning and optimization and innovation ability improvement
It mainly talks about the importance of process planning, operation, evaluation and optimization. Enterprises need to establish a sound process plan to improve work efficiency. From version 1.0 to 2018, Huawei has gone through eight iterations of processes and continuous optimization. At the same time, the meeting also mentioned the importance of innovation, cost, quality and economic awareness. Innovation is divided into three areas: technology business portfolio, business model, and operations, and needs to follow eight principles and seven approaches. Finally, the speaker mentioned the law of trends and innovative ways of trial and error to achieve sustainable growth of enterprises.
8. General models and innovations to effectively solve engineering problems
This paper mainly describes the application of the method of effectively solving binary equations in engineering problems. Firstly, by finding the model of the general problem, the general problem is substituted into the solution. Secondly, two innovation methods, the Mercedes-Benz method is to transform multiple products, and the combination innovation is to combine existing products with future revenue. In addition, business model innovation and management innovation are also mentioned to improve efficiency and reduce costs by changing the management model. Finally, it is emphasized that without the awareness of innovation, it is difficult for enterprises to develop for a long time.
9. The importance and methods of enterprise cost management
It mainly talks about the importance of enterprises to reduce costs, and how to reduce costs by optimizing design, procurement, process and manufacturing. At the same time, the speaker proposed a product management system method, including setting cost targets, decomposing implementation methods, verification and optimization. In addition, three cost reduction methods are mentioned: value engineering, cost design for assembly and manufacturability, and optimization of assembly in design. These methods can help businesses improve their competitiveness while reducing costs.
10. Exploration of product quality management and business operation
It mainly covers the content of quality management and business operation. First of all, quality management is divided into three stages: quality planning, quality control and quality improvement, and meets customer needs by improving product quality. Secondly, in terms of business operation, it is necessary to pay attention to the break-even point of the product, carry out budget management, monitor and financial accounting of the product, and evaluate the results. Finally, a preliminary trial calculation, including probabilities and final accounts, is carried out before the project is initiated, in order to better assess the costs and benefits of the project.
11. Responsibilities and abilities of product managers
It mainly describes the competencies that product managers need to have. First of all, it is necessary to have the ability to cross departments in the whole process, be result-oriented and customer-centric. Second, anticipate customer expectations to meet customer needs. Finally, it is necessary to carry out ecological win-win and open up the flow of capital, logistics and information to increase market share. In addition, product managers need to have the ability to read and understand cognitive models. In conclusion, a good product manager needs to have multifaceted capabilities to meet customer needs and improve market competitiveness.
12. The Five Principles and Roles of a Business Success Product Manager
It mainly describes the five consciousnesses that a successful product manager needs to have: cost awareness, business awareness, quality awareness and innovation awareness. At the same time, the responsibilities and roles of product managers are also mentioned, including PPT managers, PMT, EMT, SPTT, etc. Through sharing, you can learn about the experience and experience of Mr. Sihai, which will help everyone better understand the work content and responsibilities of product managers.
13. Methods and practices to improve insight
It mainly discusses how to improve insight, and recommends two books, "Business Insight" and "Principles of Insight". At the same time, he mentioned the transformation of the C architecture of digital transformation, as well as the problems that arise from product planning to business monetization. The meeting also discussed the importance of innovation, and believed that in the case of high investment amounts, it is recommended to go fine rather than long. Finally, they discussed how to organize industry and business to plan new products, and hoped that Mr. Sihai would share relevant experiences.
14. Huawei's decision-making and operation mode of innovation
It mainly describes the process of innovation decision-making within Huawei. First of all, the product management department (PMT) is responsible for determining the direction of the market. Secondly, there is a cross-functional team – CDT, which includes R&D, marketing and supply chain, etc., who work together to discuss the value, cost and target selling price of the product. Finally, various functional departments such as business, product, R&D, etc. will participate in the discussions of this core team to achieve business goals. Such an organizational model can better pay attention to market dynamics and improve innovation.
15. The transformation path from project manager to product manager
During the session, the teacher shared how the project manager moved from the execution process to the product manager. First of all, it is necessary to change the way of thinking and understand the market and business aspects. Secondly, we should pay attention to the process, process the clear things, and avoid trial and error. Finally, if you don't have a clear plan for things, try it experimentally. The teacher also mentioned the four-quadrant chart, saying that it is a good tool to help us better understand the project execution process.
16. Elements of execution and ability of product managers
It mainly describes the execution skills that product managers need to have, and how to collaborate on the problems encountered in the execution process. The speaker proposed a triangular model that incorporates all relevant capability elements to help product managers become capable. At the same time, the speaker also answered questions about portfolio management, pointing out that programs and mandates are important means to achieve portfolio management. In addition, the speaker also mentioned the concept of a version iteration and suggested that in a real project, multiple products can be established and released at one time. Finally, the speaker asked whether this model was suitable for enterprises in general, but received no clear answer.
17. Exploration of product development process and business model
The product development process and business model were mainly discussed. In the process of product development, it is necessary to plan ahead, develop a mission statement, and clarify business goals, such as earning revenue. At the same time, it is necessary to pay attention to agile development and release versions according to a fixed cycle to support rapid and agile development. In terms of business model, it is necessary to clarify the needs rather than just focusing on the product form. In addition, it is necessary to have a sense of innovation and control of costs. In short, being a good product manager requires a variety of abilities, including awareness, innovation, cost control, etc.
18. The importance of team management and project coordination
This section focuses on the importance of managing the team and defining strategic goals. According to the speakers, product managers need to have the ability to build teams, manage teams, and set strategic goals. At the same time, the speaker emphasized the importance of the requirements management module in the project, and suggested that the requirements management module should be incorporated into the project to avoid frequent changes to requirements. In addition, the speaker also mentioned that in the process of project development, it is necessary to choose high-quality and high-value requirements and abandon low-quality and low-value requirements. Finally, the speaker emphasized the importance of being clear about what to do and what not to do when managing a team to improve work efficiency.
19. Customer relationship strategy selection and project development strategy
The main discussion mainly discussed how to focus on large customers and improve the satisfaction of small customers. First of all, we should pay attention to the strategic choice of large customers and do a good job of each small customer. Second, it is necessary to consider the commonalities and differences between requirements and products, as well as the problem of resource matching. In addition, it can also be optimized from the product architecture, such as public platform cooperation outsourcing. Finally, make trade-offs and choices on a case-by-case basis.
How can product line managers create greater value for enterprises from technology to management?