The nearest rim is very lively.
Lei Jun racked his brains to make Xiaomi SU7 crazy on social media, and another Internet tycoon, Zhou Hongyi, recently made another "difficult decision". He announced that he would sell his car Maybach S600 and would choose a domestic new energy vehicle, and shouted to domestic car companies to send the car experience.
Zhou Hongyi announced a difficult decision on the video platform
One stone stirred up a thousand waves, and when many netizens were still accusing Zhou Hongyi of playing marketing tricks, the test drives and test rides of major car companies were already on the way. Zhou Hongyi's comment area and retweet area instantly became a large-scale "advertisement" scene.
In the face of netizens' questions, Zhou Hongyi said that he would not take advantage of his friends, nor would he lift a sedan chair for Nezha Automobile. "I want to use my influence to tell you a point of view, China's intelligent connected car and new energy vehicle industry has risen, and I think it will soon become the world's first echelon. ”
At present, Zhou Hongyi has tried a number of models such as ZEEKR 009, Ideal Mega, and Yangwang U8, and the results "have far exceeded my expectations". Other big manufacturers are not far behind, Li Shufu, Yu Chengdong and Li Bin and many other car companies have personally gone into battle, and Amway's own products are known as Maybach per capita. For a time, Zhou Hongyi, a "new Internet celebrity", became the top circle KOL of the whole network.
Zhou Hongyi posted a number of videos for changing cars
Netizens have said that Zhou Hongyi and the bigwigs in the car circle can be regarded as having a good understanding of traffic. Wait for work and put yourself at the center of the topic to attract crazy attention. The major car manufacturers also saw the tricks and showed off their own products.
Xia Yiping, CEO of Jidu and CEO of Jiyue, strongly recommended "Geely and Baidu-empowered smart cars", and Jia Xiujiang, head of Jiyue vehicle products, reposted the Weibo and said, "Mr. Zhou came to try the most intelligent car Jiyue 01". Geely Senior Vice President Yang Xueliang reposted Weibo strongly recommending Zeekr 009 Guanghui; Daniel Zhang, CEO of Nezha Automobile, said: "Nezha L is good, send the car to the door, that's it!"
Geely Senior Vice President Yang Xueliang reposted Weibo
Lei Jun, who is also a marketing master, did the opposite, changing lanes and overtaking on the hot search. He said that he carefully studied Zhou Hongyi's car selection criteria, Zhou will not drive and only sit in the back seat, Xiaomi SU7 is designed for users who pursue driving pleasure, not suitable, and will be recommended when Xiaomi makes the SUV version.
At present, the competition in the domestic car circle is becoming increasingly fierce, and the marketing methods of Internet manufacturers have made a comeback in the era of new energy vehicles. Not long ago, Yin Tongyue, chairman of Chery Automobile, Zhu Huarong, chairman of Changan Automobile, Xia Yiping, CEO of Jiyue Automobile, Li Yanhong, CEO of Baidu, Daniel Zhang, CEO of Nezha Automobile, and Li Shufu, chairman of Geely Holding Group, were active in social media and brand live broadcast rooms.
Yin Tongyue, chairman of Chery Automobile, said with a smile that the marketing offensive of the new opponent was too strong, "forcing me, an old man in his sixties, to come out." He admitted that he was "learning from Yu Chengdong, learning from Lei Jun, and personally explaining and introducing products".
In fact, Zhou Hongyi, the "initiator" of this incident, has repeatedly emphasized the importance of short videos and live broadcasts in public. He believes that as a corporate CEO and founder, relying only on Weibo and Moments, the influence is already very limited, and it is necessary to learn how to re-learn how to express and communicate with the public in a new way of short videos and live broadcasts.
Image courtesy of Love Design
Through live streaming and other forms of interaction, entrepreneurs can not only showcase their products and ideas, but also directly influence the public's perception, thereby shaping the brand image. Internet analyst Ding Daoshi said in an interview with the media, "The final effect is what Zhou Hongyi said, 'saving hundreds of millions of advertising costs'." Compared with traditional PR and advertising, this method is simply not enough to save money. ”
However, it is not the task of the boss alone for entrepreneurs to do influencer marketing, and it requires the entire public relations team to work planning.
When it comes to marketing, the importance of content cannot be overstated. The content competition is about consumer insight, creative ability, strategic ability and execution. Therefore, only by finding professional planning and operation personnel can we create high-quality content in a targeted manner.
As a well-established enterprise service trading platform in China, ZBJ.com provides solutions and services for various marketing and promotion needs of enterprises. If you want to enhance your brand image and increase sales conversion, you can find professional Baidu Encyclopedia creation services, official website construction services and media publishing services on the platform. If you want to accurately acquire customers and detonate online consultation, the platform can provide services such as keyword promotion, WeChat video account operation, and Douyin live broadcast. If you want content marketing and occupy the minds of users, there are services such as advertorial writing, planting notes and product video production.
Of course, the platform also has a large number of upstream and downstream services such as online celebrity marketing, live streaming, and short videos, planning ideas that meet the tonality of the short video platform and the needs of the brand, and helping brands achieve IP-based transformation.
Screenshot of ZBJ.com service
Screenshot of ZBJ.com service
Screenshot of ZBJ.com service
Screenshot of ZBJ.com service