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On April 11, at the "Huawei Hongmeng Ecosystem Spring Communication Conference", the Zhijie S7 jointly built by Huawei and Chery officially launched the "massive" delivery. Since Zhijie was listed on November 28 last year, it has been mired in the controversy of delivery difficulties, so the industry will call this conference the "secondary listing" of Zhijie S7, its price is 249,800-349,800 yuan, as a direct competitor to Xiaomi SU7 (priced at 215,900-299,900 yuan), the secondary listing must show sincerity and regain consumer confidence.
Recently, it has been rumored that Zhijie S7 "cut off" Xiaomi SU7 order: buy any Zhijie S7 now, and after paying the final payment, you will directly deduct the Xiaomi SU7 non-refundable deposit on the car price. Huawei officials said that they are not aware of this at present, and there are many consumers who go to the store for test drives on weekends, and the ability to deliver on a large scale is also the focus of consumers.
On April 22, Lei Jun, chairman of Xiaomi Group, said on Weibo that the current production capacity and delivery speed of Xiaomi SU7 are increasing rapidly, and the standard version and Max have been delivered ahead of schedule. Many prospective car owners found in the Xiaomi Auto APP that the estimated delivery time was advanced. At the Beijing Auto Show, I will introduce our production capacity and delivery plan in detail. "If you are really in a hurry to buy a car, domestic new energy vehicles are good, such as Zhijie S7, Weilai ET5, Xiaopeng P7 series, etc., you can also consider buying. ”
In this regard, on April 22, the official blog of Zhijie Automobile posted: "Thank you Mr. Lei for recommending Zhijie S7!
The official blog of Xpeng Motors also posted: "Thank you Lei Jun for recommending the new benchmark Xpeng P7i for intelligent driving pure electric Pengyi coupe, and you can enjoy the right to purchase a car with a maximum value of 65,000 yuan." ”
Ma Lin, Assistant Vice President of Brand and Communications of Shanghai NIO Automobile Co., Ltd., responded: "Xiaomi SU7 has made history, and we welcome Mr. Lei to the NIO booth at the Beijing Auto Show to taste the new ET7. ”
Looking back at the development of the new energy vehicle industry in mainland China from the "Xiaomi SU7 order was 'cut off' incident":
-- China's new energy vehicle industry is going through a stage of transformation
During the "Eighth Five-Year Plan" period, the government began to organize relevant departments to carry out research and development of electric vehicles and key components; Subsequently, electric vehicles were included in the national research project. After a series of planning, since 2011, the pilot work of new energy vehicles has been carried out in full swing, from the pilot to the comprehensive, the new energy vehicle industry in mainland China is currently going through a stage of transformation, from the "policy-oriented market" to the "market-oriented market" transformation.
-- China's new energy vehicle production
With the release and implementation of the "dual carbon" goal and the acceleration of the transformation progress, China's new energy vehicle production has grown rapidly, and in 2023, the output of new energy vehicles will be 9.587 million units, a year-on-year increase of 35.8%.
-- Sales of new energy vehicles in China
In 2014, private purchases of new energy vehicles began to appear in the mainland, which also opened the first year of new energy vehicles in the mainland. In November 2015, the production and sales of new energy vehicles in mainland China accounted for more than 1% in the overall automotive industry for the first time, and mainland China also became the world's largest new energy vehicle market in this year. According to the latest data released by the China Association of Automobile Manufacturers, the market penetration rate of new energy vehicles in mainland China (the proportion of national new energy vehicle sales in the total national automobile sales) reached 35.7% in 2023, a significant increase from 2022.
-- The competitive landscape of China's new energy vehicle enterprises
In 2022, BYD will have the largest market share in the new energy vehicle industry in mainland China, with a market share of 31.7%, far exceeding other brands. SAIC-GM-Wuling and Tesla both have a 7.8% share in China. In terms of new EV manufacturers, the combined market share of NIO, Xpeng, and Li reached 6.9%, which is still a low share.
According to the report of the Prospective Industry Research Institute, new energy vehicles are the main development direction of the global automotive industry. In the first 11 months of 2023, the output of new energy vehicles in mainland China reached 8.426 million units, and according to national policy planning and market trends in recent years, it is expected that the output of new energy vehicles in mainland China will exceed 30 million units by 2029.
At the same time, the Prospective Industry Research Institute believes that the technological innovation trend of China's new energy vehicle industry will pay more attention to the application of emerging technologies such as artificial intelligence, intelligent vehicles, Internet of Vehicles technology, autonomous driving technology, and cloud computing technology, and the development of these technologies will further promote the development of the entire industry.
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For more research and analysis of this industry, please refer to the "Analysis Report on Market Prospect and Investment Strategic Planning of China's New Energy Vehicle Industry" by Qianzhan Industry Research Institute.
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