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Overview of news reporter Lu Ruoxi
Wearing the same hijab as Hip-Hop, a large gold chain around his neck, small black sunglasses on his nose, and a floral shirt...... If you want to go to the Zhengding Small Commodities Night Market to ask which stall owner's style is the most "out of the circle", everyone will invariably point to the owner of the "Squid Spirit" iron plate cooking stall - Tian Yaya.
On April 21, the reporter of Zongguan News came to this "coolest" squid stand to check in. I saw the stall owner dressed like a "hip-hop brother" holding a squid skewer with both hands, and the flames on the iron plate from time to time caused people in line to exclaim. Sprinkle with salt and brush with sauce...... With a series of flowing movements, Tian Yaya bagged the squid and handed it to the customer, while not forgetting to turn his head and "compare his heart" to the live broadcast camera.
Tian Asia in grilled squid. Courtesy of Tian Yaya
"At that time, the main reason for considering setting up stalls in the night market was to make some extra money. After graduating from university, he opened a restaurant and worked as a medical representative, and a year ago he began to think about opening a teppanyaki squid stand. Talking about the original intention of setting up stalls in the night market, he made no secret of it: "Stalls not only have low initial investment, but also high flexibility, so they naturally become the first choice." ”
Although it was just a side job, Tian Yaya, who was more serious, didn't want to make do, so he took out 20,000 yuan as "tuition" and went to Shenyang to learn skills alone. "Some people say that my guests come to see me perform, but they don't. Many customers have praised my sauce for its deliciousness, and some have even asked me about the ingredients!" Tian Yaya's words revealed a hint of pride, "Only when the taste is good, consumers are willing to pay for it." ”
About 20 minutes later, the reporter finally lined up to buy two skewers of grilled squid. Take a bite, the freshly cooked squid is crispy on the outside and tender on the inside, with the secret sauce of Uetian Asia, spicy, sweet and sour, salty and fresh, layer by layer, delicious and delicious, and it really lives up to its name!
Tian Asia is live in between grilled squid. Wang Sining/photo
"I started as a side hustle, and I took time to come over at night to 'practice stalls'. Recently, our night market has become popular, so I started a live broadcast, and I didn't expect the business to be so good. As a "post-90s", Tian Yaya is well versed in the way of traffic, and when the Zhengding Small Commodities Night Market was just popular, he registered an account for the first time and opened the road of live broadcast from the media. He seized on the characteristics of consumers who love online live broadcasts and are keen to check in, and answered various questions from online fans while making sizzling squid in the night market, attracting many fans from Beijing, Jilin and other places to come to consume.
"That's right, I'm going to take advantage of the heat of my hometown. The authentic taste, coupled with the contrast of "hip-hop brother cooking", has made the number of Tian Yaya's fans soar, and now the number of viewers can reach 2,000 per day, with an average of 40 fans per day. "I never imagined that my 5-square-meter stall would earn about 4,000 yuan a night, and even 7,000 yuan on weekends! Tian Yaya said with a hearty smile.