A few days ago, the State Council issued the "Action Plan for Promoting Large-scale Equipment Renewal and Consumer Goods Trade-in", which proposed to accelerate the development of the "replacement + recycling" logistics system and new model, and support the production and sales of durable consumer goods to build a reverse logistics system or cooperate with professional recycling enterprises to recycle waste consumer goods. In response to the call of national policies, Wuhu, Chongqing, Chengdu, Shenyang, Shaanxi, Guangxi and other Jingdong Electric stores in many places across the country have joined hands with the head brands of household appliances to carry out trade-in activities, covering more than 30 brands of 20 types of home appliances and mobile phones, notebooks, tablets, including 15% subsidy for home appliances, 3C class trade-in value-added 20%, and can be superimposed on bank policies and government subsidies and realize the integrated service of "sending new and dragging the old", stimulating the upsurge of home appliances and 3C products during the May Day holiday.
The relevant person in charge of Jingdong Electric Appliances said that refrigerators, TVs, washing machines, kitchens and bathrooms, air conditioners, computers and other categories of waste household appliances have a strong market replacement demand; JD Electric's trade-in value-added services have driven the sales of new products such as Huawei Pura 70 series and OPPO A3 Pro series.
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How to make thousands of waste household appliances take the first step, can be successfully recycled and accurately evaluate the recycling price, so that consumers can get the satisfaction of "replacing the new", is a very important link. Jingdong Electric has launched a cross-category replacement "one-stop delivery of new and old" service to realize the integration of sending new and dragging the old. The old machine is free of door-to-door fees, free disassembly fees, and free shipping fees, and the recycling of household appliances is not limited to categories, brands, years, and appearances, making it more convenient for consumers to replace household appliances with new ones.
Recently, Mr. Ge, a citizen of Nanjing, faced the "old refrigerator" at home made a difficulty, he lived in the old community of Jiangning, a total of six floors, no elevator, still on the top floor, wanted to eliminate the old household appliances, he first contacted the small vendors, the old household appliances not only can not be sold for money, but also the labor costs, "the opening is to ask me 200 yuan for the handling fee, the refrigerator is too heavy!" After Mr. Ge knew about the trade-in service of Jingdong Electric, he contacted the nearby store, and soon the after-sales staff came to the door, after an accurate assessment, the residual value of Mr. Ge's old refrigerator was 60 yuan, but Mr. Ge waved his hand and didn't, "Help me solve such a headache and don't charge, I'm already very happy." In the end, at the insistence of the staff, Mr. Ge accepted it.
There are many consumer needs like Mr. Ge across the country. The relevant person in charge of Jingdong Electric emphasized: "Consumers have needs, but do not know the channels and contact information, to our nearby Jingdong Electric stores, you can solve the problem of sending new and dragging old ones in one step." ”
Stimulated by the trade-in subsidy, this year's May Day market will set off a new round of rejuvenation. Jingdong Electric Appliances said,This year's May Day home appliance consumption,It is expected to be green and intelligent、Healthy and comfortable as the mainstream,Coupled with the stimulation of three demands, such as newlyweds and new homes、Returning to the hometown to visit relatives、Tourism consumption and other three demands,It will help consumers home appliances "green and intelligent renewal"。 Guangzhou Jingdong Mall, Suzhou Jingdong Mall, Chongqing Jingdong Mall, Jingdong Electric City Flagship Store, Shanghai Zhongshan Middle Road Store, Shanghai Nanfeng Highway Store, Wuxi Yueshang Outlet Flagship Store, Zhengzhou Songshan South Road Store and Hebei Baoding Store and many other new stores simultaneously seized the May Day "long holiday hot spots" and launched various trial operation promotions to inject new vitality into the "holiday economy".