In the past few days, the "2024 Bao'an Bay Area Consumption Season" series of activities have been carried out, constantly unlocking new ways to play and new experiences, and stimulating the vitality of the new consumer market.
It is understood that the Bao'an consumption season focuses on digital consumption, green consumption, health consumption, smart home, entertainment and tourism, sports events, automobile consumption, domestic fashion products and other fields, aiming to boost new energy vehicles, consumer electronics and other bulk consumption through a series of new consumption activities, vigorously promote emerging fashion projects, help Shenzhen consumption quality and expansion, and make every effort to build an international consumption center city.
New consumer activities continue to be carried out, setting off a boom in e-sports
On April 21, the "Street Fighter 6" offline exchange competition of the Bao'an Bay Area Consumer Festival - a series of activities of the new consumption season was launched in the Qianhai HOP World HOP-DX Trendy Play Sports Block.
As one of the series of activities of Bao'an's new consumption season, this event selected the latest sequel to the 2023 Hangzhou Asian Games e-sports project "Street Fighter 5" "Street Fighter 6" as the competition project, which not only provides a platform for e-sports enthusiasts to show themselves, but also attracts tourists to participate in a more novel and interesting way, bringing a new consumption experience to the general public and enjoying a beautiful weekend.
Under the guidance of InvestHK Bao'an District, the event was jointly organized by Shenzhen Retail Business Industry Association, HOP-DX Trendy Play Sports Block, and Pinedong Boxing FIGHTCLUB, aiming to promote the innovation and development of new consumption patterns in the Bay Area and further stimulate the vitality of Bao'an's consumer market through the exchange and dissemination of e-sports culture. Shenzhen Souvenirs, Hisense, Luofeike, Hanji, Xiaoye Music and other brand enterprises actively participated in the competition to provide rich gifts and provide a visual and auditory feast for the participants and the audience.
HOP-DX Trendy Play Sports Block is a large indoor play space with 15,000 square meters +, the whole project includes a sports area and a video game area, and there are special box scenes for parties and team building for fun and gathering, as well as bowling, billiards, archery, shooting, golf, bumper cars and many other sports experience projects, to meet the play needs of different members, is currently a new leisure way for young people in Shenzhen to gather and play indoors, and the first destination.
Qianhai HOP, where the HOP-DX Trendy Play Sports District is located, is an important member of the "Qianhai Baozhong" business district. This year, the construction of Bao'an business district officially attracted a "blowout". According to incomplete statistics from the Retail Research Center of Lianshang.com, in 2024, 25 commercial entities will enter the market in Shenzhen (excluding professional markets, home shopping malls, hotels and office buildings, with a commercial construction area of ≥ 20,000 square meters), and the total volume of new commerce is expected to exceed 1.75 million square meters, of which there are 6 in Bao'an District, namely Wanfeng Coastal City, Bao'an Huaqiang Plaza, Snow Beer Town, Defeng Rongwanhui, Qianli Food, Qiaobo QBox, etc., with a total commercial volume of 405,000 square meters. These new commercial carriers will further promote Shenzhen as an international consumption center city, bringing consumers a richer and more diversified shopping and leisure experience.
The first pet-friendly bus was launched, creating a new travel experience
Recently, Shenzhen's first pet-friendly bus line H239 has been officially put into operation, and the first stop starts from Bao'an.
This is a route designed after big data screening. On the pet-friendly bus, pets and owners can ride together. The bus also selects pet-friendly people among the drivers, and makes corresponding preparations for sanitizing pets before and after boarding.
In recent years, the pet industry has become one of the fastest-growing markets as "sucking cats and walking dogs" has become a daily routine for more and more people, and the provision of pet-friendly public services will further expand the potential of this market.
To this end, Bao'an continues to make efforts to build a "pet-friendly urban area". The opening of the first pet-friendly bus not only provides more convenient travel services for the majority of pet lovers, but also demonstrates Shenzhen's active exploration in humanistic care as a modern city.
The pet bus in Bao'an, Shenzhen, is also a bold innovation and attempt in a new consumption model. With the promotion and improvement of this service, it will attract more pet owners to participate in it, jointly promote the progress of social civilization and the improvement of the quality of urban life, and help Bao'an to take a step forward in the development of the pet economy while also helping Bao'an to become a high-quality people's livelihood and happiness city.
【Event Express】
Qianhai Yifang City [Really Good Chill]: During the period from May 1 to May 5, 2024, Qianhai Yifang City will take "Second Yuan" as the main line of the activity, deeply link the Generation Z circle, and jointly carry out a series of popular activities of "Really Good Chill" with many merchants in the venue, launch a MINISO X CHIIKAWA limited-time theme store, and the SkinCeuticals global flagship store will be grandly opened on April 24, 2024.
Bao'an Daqianli [Lovely Everywhere]: Meet love and love in May. The new store opened, and the Russian state-officially authorized Russian imported packaging goods franchise store, the country's first 3,000 square meters national tide live seafood durian self-service store Mangezi made the first entry into Bao'an!
Haiya Colorful City ['FUN's Rush to "Fresh" Go]: The heroes who return to the earth are reappearing, Ultraman Tiga meet-and-greet, and the super popular band is in high swing over the weekend.
The first anniversary celebration in the exhibition bay garden: During the small holiday from April 30th to May 5th, a series of themed activities will be carried out in the exhibition bay garden, creating an online celebrity rose exhibition, inviting you to check in and release the film in seconds, and there are also super large cake sharing, garden concerts, little dolphin child star talent show, Jam label street dance competition, garden 100-meter graffiti and other wonderful activities waiting for you!
Southern + reporter Hu Baihui
【Author】 Hu Baihui
[Source] Southern Press Media Group Southern + client