In 2024, in addition to the hot sales of products at home and abroad and the successive launch of new projects, the biggest action of the tire industry is to update the equipment, promoting the industry to accelerate towards "new quality productivity".
It was found that the provinces of this policy have rapidly promoted the implementation, and at present, the "intelligent transformation and digital transformation" and "technological transformation tide" have been blown in the tire industry, which has become one of the main tasks of each tire factory.
The State Council shouted, and all departments took action
On March 7, 2024, the State Council issued a notice on the issuance of the "Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods" to establish a long-term mechanism combining incentives and constraints, accelerate the elimination of outdated products and equipment, improve the level of safety and reliability, and promote the high-end, intelligent and green development of the industry. Speed up the construction of a unified national market and eliminate local protection.
According to the analysis at the time, this move will pull China's trillion-dollar car tire market. The State Council's blockbuster document leverages the trillion-dollar auto tire market!
Soon on April 9, the Ministry of Industry and Information Technology and other seven departments jointly issued the "Implementation Plan for Promoting the Renewal of Equipment in the Industrial Field", proposing that by 2027, the scale of equipment investment in the industrial field will increase by more than 25% compared with 2023, and the penetration rate of digital R&D and design tools and the numerical control rate of key processes in industrial enterprises above designated size will exceed 90% and 75% respectively.
In various local governments, such as Shandong Province, where the tire industry is intensive, they quickly responded to the call of the central government and introduced specific plans to promote large-scale equipment renewal and trade-in of consumer goods, and withdrew from the "intelligent transformation benchmarking reward and subsidy policy and implementation rules" of the chemical industry, including the tire industry.
The document issued by Shandong pointed out that it will implement the "high-water transformation and digital transformation" training and discussion activities to provide enterprises with theoretical knowledge and practical paths for digital transformation.
More than 20 tire companies have invested more than 3 billion yuan in technological transformation
According to incomplete statistics, since 2024, more than 20 tire companies have disclosed technical transformation projects, with an investment of more than 3 billion yuan, including a number of foreign brands.
1. Bridgestone (Wuxi) "Radial Tire Quality Improvement Technical Transformation Project"
2. Hefei Vanlead Tire "600,000 Green All-steel Truck Tire Technical Transformation Project"
3. Kumho Tire Nanjing New Energy Vehicle Tire Technology Transformation Project
4. Putian, Fujian Province "All-steel Giant Engineering Radial Tire Expansion and Automated Production Line Technical Transformation and Upgrading Project"
5. GM "6 million semi-steel radial tire technical transformation project"
6. Hebei Shuntu Rubber and Plastic Factory has an annual output of 200,000 agricultural radial tires technical transformation project
7. Zhucheng Yong'an Rubber "Annual Output of 100,000 Tons of Non-road Tire Project"
8. Sailun Group's "Rubber Tire Industry Chain Digital Improvement Project"
9. New Hawker Tire "Intelligent Technology Transformation Project of Radial Tire Production Line"
10. Linglong Tire "Tire Industry Internet Intelligent Upgrading and Transformation Project"
11. Tengsen Rubber "Storage Production Line Upgrading Project"
12. Pulin Chengshan "Logistics Digital Upgrading Project"
13. Bayi Rubber "All-steel Wide Base Tire Technical Transformation Project"
14. Yongsheng Rubber "Intelligent Upgrading and Transformation Project of Warehousing and Logistics System"
15. Yongsheng Rubber "Manufacturing Operation Management Platform Improvement and Transformation Project Based on Internet of Things"
16. Yongsheng Rubber "Artificial Intelligence Semi-steel High-performance Green 17. Environmental Protection Radial Tire Equipment Transformation and Upgrading Project Based on Internet of Things Technology"
18. Shuangwang Rubber 6 million sets/year semi-steel radial tire production line digital energy-saving improvement and transformation project
19. Yongsheng Rubber High-end Intelligent All-steel Radial Tire Upgrading Project
20. Guangrao Yonglong Rubber High-end Intelligent All-steel Radial Tire Upgrading Project
21. Santai Rubber High-end Intelligent All-steel Radial Tire Upgrading Project
22. Anhui Yinuohua has an annual output of 45 million sets of various tire equipment technical transformation projects
Among them, Bridgestone (Wuxi) Tire Co., Ltd. has a total investment of 160 million yuan in the "Radial Tire Quality Improvement Technical Transformation Project", of which 5 million yuan is invested in environmental protection, accounting for 3.12%.
Kumho Tire's Nanjing Technology Transformation Project plans to invest 200 million yuan to install a new high-performance tire production line for new energy vehicles.
The "All-steel Giant Engineering Radial Tire Expansion and Automated Production Line Technical Transformation and Upgrading Project" in Putian City, Fujian Province is expected to have a total investment of 370 million yuan to achieve an annual increase in the production capacity of about 2,400 all-steel giant engineering radial tires.
As previously reported, in early March, the "2024 Shandong Province Enterprise Technological Transformation Key Project Orientation Catalog" covered 10 tire projects, with a total investment of more than 2.7 billion yuan in the tire technical transformation project, including more than 2.371 billion yuan in fixed assets.
Promoting the renewal of equipment and technological transformation in the industrial field is conducive to expanding effective investment, increasing the proportion of advanced production capacity, and then strengthening the weak links in China's tire modernization industrial system.
However, although this virtuous circle has many benefits, it requires a lot of investment, and for enterprises hovering on the line of life and death, how can they have spare funds for technological transformation?
It is foreseeable that this round of technological transformation will further accelerate the survival of the fittest in the tire industry, as well as the exit of backward production capacity!