【Commercial Vehicle Xinnet Original】
On April 21, the 7-party new energy VAN car market, which is in full swing, once again ushered in a blockbuster product - long-range Starbucks V7E.
As a new product of the remote Starbucks Rewards family, the launch of the Starbucks Rewards V7E further complements the product series of the Starbucks Rewards family and expands the coverage of market segments. More importantly, with a value-for-money starting price of 112,800 yuan and excellent product strength, the Starbucks V7E brings a new choice to users in the 7-party VAN car market.
At the listing event, some remote dealers regarded the Starbucks Rewards V7E as the next "hot model" in the 7-party VAN car market, so what are the characteristics of the Starbucks Rewards V7E?
Take a look at the analysis from the commercial vehicle news media.
Increase: large space + high load
Judging from the new products to be launched in 2024, the "space battle" of the new energy VAN vehicle market has been upgraded from 6 to 7 parties. As a leading enterprise of new energy logistics vehicles, the long-range Starbucks V6E once led the market upgrade from 5 to 6 parties, and now, can the launch of the Starbucks V7E lead again?
Looking at the size first, the long-range Starbucks V7E has a body length of 5.3 meters, and the cargo compartment is 3.26 meters long, which is the longest in its class. With a body width of 1.63 meters and a height of 1.32 meters, the cargo compartment volume of 7 m³ is achieved, and the space utilization rate is extremely high.
Moreover, the large cargo compartment does not encroach too much on the cab space. The driver's headroom is 984 mm, which is better than the industry average of 950 mm, and the legroom is 700 mm, which is better than the industry standard of 650 mm.
Looking at the load, the long-range Starbucks V7E has a rated load of 1.3t, which is 4%~8% ahead of the same level models, that is, 50~100kg, for urban distribution users, the load upgrade of about 100kg means that the vehicle can adapt to more scenarios.
With a large space and a high load capacity, the Starbucks Rewards V7E can allow users to "install enough at one time and take it away in one trip", and operate easily and efficiently.
No price increase: pricing + TCO "double excellence"
At the moment when the logistics industry is extremely involuted, the "economic account" is the most concerned by users of new energy logistics vehicles.
At this press conference, the remote Starbucks Rewards V7E also announced the pricing and TCO comparison with fuel light buses, which can basically calculate the "economic account" of new energy logistics vehicles from these two dimensions.
Starbucks V7E has two versions, 38.7 kWh (260km range) and 48.38 kWh (305km), with starting prices of 112,800 yuan and 119,800 yuan respectively, which is much lower than that of products of the same level. In addition, Remote has also prepared a sincere car purchase policy for users who purchase the Starbucks Rewards V7E, providing car purchase gifts worth 7,777 yuan, including 77 yuan to deduct 2,000 yuan for the car, and a replacement subsidy of up to 4,000 yuan for "old for new", leaving more room for users to create wealth and profits, full of sincerity.
From a longer-term TCO perspective, the advantages of the Starbucks Rewards V7E are more obvious. With the same supply and the same effort, users can earn an extra 23,000 yuan in the first year and 74,000 yuan in the first three years of using the Starbucks V7E, with significant economic benefits.
"Volume" details: scene-based + humanized
Nowadays, the new energy logistics vehicle market is becoming more and more mature, and the products and technological progress are also changing with each passing day, which also makes the products on the market fall into homogenization, and the core "three electrics" configuration has been difficult to open a qualitative gap. In this context, how to get close to users in detail and deeply match the needs of target users has become the focus of new products to win the choice of users.
Through the whole press conference, the scene-based and user-friendly detail design of the Starbucks V7E impressed the commercial vehicle news media.
First of all, the "visible" design has such a few places: 270 degrees of large tailgate opening angle, 1.2m of the industry's largest side door width, the height of the cargo platform from the ground 650mm, these several designs fully take into account the convenience of urban distribution users to get on and off the goods; in addition, the cockpit 511mm seat width, knob shifting, multimedia steering wheel, 10.1-inch electronic large screen and other designs fully take into account the user's driving comfort and convenience.
In addition, the "invisible" design of the remote Starbucks Rewards V7E for target scenarios and working conditions, such as chassis optimization, integral stamping and welding rear axle design, and high-strength material application, also makes it more adaptable to working conditions and can better meet the operational needs of users.
Brief summary:
In terms of the core indicators of new energy logistics vehicles, the efficiency of the electric drive system of the remote Starbucks V7E has reached 97.86%, ensuring the power and endurance of the vehicle, and in terms of charging and battery life, the Starbucks V7E can be charged from 20% to 80% in just half an hour, which is very convenient. In addition, the battery warranty period reaches 10 years or 600,000 kilometers, and users have no worries about use.
Comprehensive price, configuration, performance, especially TCO, the remote Starbucks V7E already has the potential of a "hot model", for this new model that has entered the 7-party VAN car market, what do you think?