The development of the air compressor industry is very strange, on the one hand, the sales of the air compressor brand are growing, the whole industry is constantly expanding, on the other hand, the life of the agent is getting more and more difficult, and the money is getting less and less.
Business is difficult, sales pressure is high, and making less and less money...... Who the hell is pushing affiliates to this point?
Who shares the profits of the air compressor agents?
In fact, no matter what kind of problem it is, it is a problem for air compressor agents, that is, they make less money and make lower profits. Who is robbing the agent for money?
First of all, manufacturers continue to reduce profits and goods, so that the operating costs of agents continue to rise. In addition, in order to complete the task, continuous investment in manpower, material resources, and funds, profits naturally decline.
Secondly, e-commerce platforms. In recent years, the phenomenon of online and offline price inversion has become more and more serious. The promotion efforts given by manufacturers online far exceed the support given to dealers offline, and the final result is that offline sales continue to decline.
Third, peers. The cake is divided by more people, and the competition between peers becomes more direct and more brutal. The direct collision of prices, profits, services and other levels, if you are not careful, the business will be directly robbed.
Fourth, channels. New channels, old channels, have become very unfriendly to agents. Most of the new channels directly cross the agents and directly compete with the agents for sales. The old channel, which is half-dead by itself, has to pull the agent and add a burden to the agent.
Under the pressure of all aspects, air compressor agents are constantly changing the status quo through various methods. In the past decade, various reform methods have been implemented by agents, but few are truly effective. And, all the patterns and methods, in the final analysis, are actually one word: volume!
Air compressor agents are moving towards involution!
On the road to making money, agents are gradually moving towards involution. Moreover, the involution of the agent does not start from now, more than ten years ago, the air compressor agent has begun to involution.
Agents are pressed goods, is the agent competition of the involution, through continuous pressing, want to further squeeze their own potential, squeeze the development of the market. The increasing pressure on the goods, and finally gradually became a tool for the manufacturer, trapping themselves in it and unable to extricate themselves.
Credit sales are also the involution of air compressor agents. In order to retain customers, in order to spread out the products, in order to let the products enter the market, in order to compete with competitors, credit sales came into being. I don't want money, I'll give the goods first, you can't compete with me. However, what is the result? Credit sales have become the norm for agents, and in the continuous involution, all agents are deeply involved.
The involution of agents has begun when it is competitive, but under the continuous changes in the market and the passage of time, these involutions have become the norm. After the original involution behavior has no effect, a new round of involution is gradually beginning.
The involution of promotion makes it more and more difficult to promote, from not promoting and not selling to promoting and not selling, and the result is that sales are becoming more and more difficult to do.
The involution of the distribution, the distribution of hundreds of terminals at once, the cards are large and the investment is large, so that competitors do not have any chance. As a result, the more you shop, the faster you die, and the more you lose.
On the road of involution, agents are going farther and farther, but the living space left for them is constantly decreasing. In the final analysis, the reason is that the involution of agents is constantly compressing their own profits, constantly compressing their own operating space, and gradually becoming puppets at the mercy of others.
In a word, air compressor agents should deal with it carefully. In a word, air compressor agents should also be busy and deal with it carefully. Why, the involution is so powerful, but still I haven't made any money?
An involution without direction!
The agent's involution is a directionless involution. The purpose is very clear, it is to make better money, but there is no direction in the process of moving forward.
Whether it is the involution of promotion, pressure on goods, or the involution of various systems and business model reforms, most agents are just following the trend. For a period of time, agents are constantly trying new models, various lectures, various software applications, management model changes, and even some have invested millions, but how many have really succeeded in reforming?
Most of them started out with a bang, but they were gradually assimilated by the inherent patterns and returned to the original track. For agents, the result of not changing is death, and change is full of unknowns.
However, no matter what kind of reform and what kind of involution, in fact, there are only two things that are most important to air compressor agents. One is the product and the other is the end customer. In the process of involution, how many agents are involuted in the selection of products. After more than 10 years in the industry, is it really not a little new to the selection of products? The choice is yes, but it is still seduced by policies and profits, and it is hot-headed.
If you can't keep improving in product selection, you can't match your own customer consumer groups and channels, and no matter how much you roll in, you still can't change the situation.
The agent itself is the link between the product and the channel, in the category of more and more segmented market, the matching degree of the product and the channel, and the matching degree of the consumer group, will directly affect the sales of the product, affect the profit of the agent.
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