"Rain runs a hundred grains, all things grow"
From "skin like coagulation" to "human reflector", whitening has always been the core demand of Chinese skin care from ancient times to the present. In the Chinese whitening market, there is such a brand, which has been exuding a unique brilliance with its firm scientific exploration and profound cultural self-confidence, and it is - Gu Yu.
Today (April 19), on the occasion of the "Guyu" solar term, the Guyu brand also ushered in a historic moment for the brand, that is, the official announcement of the well-known artist Lu Han as the global spokesperson of the brand. Coincidentally, Lu Han's birth day is the "Gu Yu Day" on April 20, which is the same day as the birth day of the Gu Yu brand.
Gu Yu and Lu Han not only have an indissoluble fate, but also have a "strong and gentle" AB side. This official announcement is not only an in-depth excavation of Gu Yu's brand image, but also an important step forward for Gu Yu on the road of scientific and technological whitening, showing its dual heritage in scientific research strength and cultural self-confidence.
The official announcement of Lu Han as the global spokesperson of the brand
On the stage of China's whitening skin care market, a grand ceremony about the perfect combination of innovation and tradition, technology and nature is being staged. On April 18, Gu Yu, a leader in the domestic whitening market, officially announced the famous artist Lu Han as the global spokesperson of the brand. This official announcement is not only a major milestone in the development of the Guyu brand, but also symbolizes the opening of a new chapter in China's whitening skin care market.
▍ Guyu brand global spokesperson Lu Han
In the context of increasing cultural self-confidence and the return of domestic products to the trend, the strong alliance between Gu Yu and Luhan can be said to be fate and inevitable. April 20th is the 8th anniversary of the Gu Yu brand and the birthday of the spokesperson Lu Han, the beauty of this coincidence and the high degree of fit between the concepts of the two sides have given the official spokesperson a deeper meaning to this event.
More importantly, Lu Han's personal image is also highly consistent with the concept of Gu Yu's brand. With its sunny image and positive spirit, Luhan has a high popularity and influence among young people, while the Guyu brand is committed to providing consumers with safe and effective whitening solutions through the combination of scientific research and natural ingredients with the core concept of "scientific whitening, strong and gentle". It can be seen that Gu Yu officially announced Lu Han as the global spokesperson of the brand, that is, to convey to the market and consumers that Gu Yu adheres to the whitening concept of combining nature and science.
It is worth noting that after the official announcement of the cooperation between Gu Yu and Lu Han, it immediately aroused widespread attention and heated discussions on social media. As of press time, #鹿晗谷雨全球品牌代言人#话题的阅读量已达到4 60 million and 787,000 discussions, and #科学美白强大温柔#的话题的阅读量也超过了8648万, 742,000 discussions. The spread and influence of this cooperation are self-evident.
▍Screenshot from Weibo
Scientific research support
Establish high competition barriers for brands
It is worth noting that as the global spokesperson of the Gu Yu brand, Lu Han not only has the gentle side of "being seen", but also has the other side of "not being seen" such as loving football and tenacity. And the same is true of the Guyu brand.
As a representative brand in China's whitening market, since its establishment in 2016, Gu Yu has brought many efficient and safe products to consumers and achieved good results, which is the "seen" side, but the "unseen" side of Gu Yu is its persistence and dedication to scientific research.
In fact, long before the establishment of the brand, the founder of Gu Yu began to conduct in-depth research on Chinese skin and Chinese characteristic plant extracts, and chose a development path that did not seem so flattering. Over the past ten years, we have invested a lot of manpower, material and financial resources, started from the upstream raw material end, and developed the core whitening ingredient glabridin, and finally established the Guyu brand in 2016.
After countless experiments and researches, compared with the popular "fierce drug-type" whitening ingredients in the past, glabridin is more suitable for Chinese dark and sensitive skin with its remarkable whitening effect and safety, and stands out in the market and has become the core whitening ingredient of Guyu brand. Since its establishment eight years ago, Guyu has received the recognition and support of tens of millions of consumers, and its omni-channel sales have maintained rapid and stable growth every year, becoming a whitening skin care brand with strong scientific research barriers. It can be said that it is this pursuit of in-depth understanding of Chinese skin and continuous scientific research and exploration that has created Gu Yu's core competitiveness today.
▍Light licorice whitening and brightening series
What is more noteworthy is that the pace of research and development has never stopped, and Gu Yu has established a solid scientific research foundation. In the past few years, Gu Yu has invested nearly 200 million yuan in research and development to establish a green bag research and development center, which covers an area of more than 3,000 square meters and is equipped with various high-precision instruments and equipment with a total value of tens of millions of yuan. Guyu is committed to building a world-class high-end R&D platform that integrates raw material R&D, raw material production, formula R&D testing and product production.
▍ Guyu Green Capsule R&D Center
At the same time, Gu Yu has also brought together a top scientific research team of more than 100 R&D personnel composed of doctoral scientists specializing in active natural products, biochemistry, botany, synthetic biology, traditional Chinese medicine and mass spectrometry, which can be called "luxury" in the same industry. In addition, Gu Yu has also actively cooperated with top scientific research institutions at home and abroad, and has established strategic cooperative relations with the Shanghai Institute of Organic Chemistry of the Chinese Academy of Sciences, the Changchun Institute of Applied Chemistry of the Chinese Academy of Sciences, and China Pharmaceutical University, and has carried out a series of joint research and development projects with South China University of Technology, Beijing Technology and Business University, Xiamen University, Shihezi University, etc., so as to ensure the leading scientific research results and product innovation.
It is based on the emphasis on research and development and high investment that Gu Yu's innovative scientific and technological achievements are also fruitful. At present, after 17 years of research and development, Guyu has developed and applied 99% high-purity glabridine, plus the exclusive self-developed ultra-fine particle size encapsulated raw material combination ingredient - Aurora licorice, its biggest highlight is the self-developed packaging technology, which has better transdermal and absorption efficiency, leading the industry level. However, Gu Yu's research on plant extracts with Chinese characteristics is far beyond the field of whitening, and through large-scale screening of functional raw materials, a library of core functional raw materials in China has been established, including glabridine, rare ginsenosides, lycopene, and Qinghai Lake halophilus ectoin.
It is worth mentioning that Gu Yu has also obtained more than 20 national authorized patents, published 3 academic papers, and participated in the preparation of 9 group standards. There is no doubt that these scientific research achievements have not only become an important asset of Gu Yu's brand, but also provide strong support for Gu Yu's competition in the whitening skin care products market.
In terms of supply chain, Guyu has built a standard production plant of 20,000 square meters, and has 14 automated production lines, which have passed GMPC, FSC, ISO9001, ISO22716 international quality certification and ISO14001 environmental management system certification, and have reached the level of international standard production plants. It can be said that in terms of product research and development and supply chain, Gu Yu has set up high competitive barriers.
Leading the whitening market in China
There is no doubt that the revival of domestic products has become an irresistible trend. It is in this national tide that the Guyu brand has risen rapidly with its excellent scientific and technological innovation capabilities and profound cultural heritage, and has become a leading brand in China's whitening market.
With in-depth research on Chinese women's skin tone and skin texture, Gu Yu has also continuously promoted the development of whitening skin care science research. At the beginning of this year, Gu Yu joined hands with China Pharmaceutical University and Xinhuanet to release the "2024 China Women's Whitening Research Report", and took the lead in designating the first "Chinese Whitening Products" group standard in China to fill the gap in the industry and help improve the scientific research level of the entire whitening market. This initiative not only shows Gu Yu's academic leadership in the industry, but also has a far-reaching impact on the entire whitening skin care industry.
As a result, Gu Yu has been listed in the "People's Daily" for two consecutive years as the only domestic skin care brand that has won the award and been selected as the "Brand Power Plan - Growth Power Brand", and at the same time has been listed on CCTV CCTV network, becoming one of the representatives of new domestic forces, demonstrating Gu Yu's strong strength in science and technology and culture as the dual drive and insisting on independent innovation.
It is not difficult to find that after 8 years of development, Gu Yu has been recognized and praised by authoritative media, academia, cosmetics industry and other circles.
It is worth noting that Gu Yu not only demands itself with high standards, but also shows the temperature of the brand with a series of public welfare activities. Gu Yu cooperated with the China Women's Fund to care for and pay tribute to the frontline workers during the Spring Festival, cooperated with the "Decibel of Love" public welfare organization for five consecutive years to pay attention to poor hearing-impaired children and help them regain their hearing, and did not hesitate to lend a helping hand during the floods in Henan and the earthquake in Gansu, donating money and materials to support the reconstruction of the disaster areas with practical actions. Actively practice corporate social responsibility. Recently, Gu Yu also launched the Love Recycling Project and officially launched the empty bottle recycling program to help environmental protection and public welfare.
Rain runs a hundred grains, and all things grow. Just as the "Gu Yu" solar term symbolizes a thriving scene, Gu Yu has become a leader in China's whitening market in the context of the rise of domestic products by virtue of its clear brand positioning, accurate grasp of consumer demand, continuous investment in scientific and technological innovation, and active practice of social responsibility. And such a growth path is also a model for the high-quality development of Chinese beauty brands.