In April, when green grass grows and flowers bloom, Starbucks' "Global Service Month" activities are in full swing across the country. This year, with the theme of "Caring for the Earth, Recycling for the Future", Starbucks partners (employees) took active actions to carry out a variety of interesting green activities in the community, stores, and online scenarios. On the occasion of Earth Day, Starbucks brings together these green actions and goodwill to release the "Green Report Card" for the 2024 Starbucks China Global Service Month.
Five-city linkage to create "green value"
This year's Global Service Month highlights the theme keywords of "resource recycling", "waste reduction" and "green sustainability". From April 16 to April 24, five cities across the country, including Chengdu, Beijing, Shanghai, Shenzhen, and Hangzhou, relayed to open community recycling markets, from the rich and interesting "Idle Charity Zone", the "Recycling Handicraft Zone" that embodies the tips of reusing old things, to the "Exhibition Zone" to promote low-carbon actions, and the "Handy Charity Zone" to promote the concept of non-profit organizations.
As a 13-year-old star and has participated in the "Global Service Month" for 6 consecutive years, Guo Cuini, the Shenzhen District Manager, served as the person in charge of the event. Seeing the laughter and laughter of the volunteers in each activity area, the residents' active participation in our activities is also very high, and I feel that all the preparations in the early stage are still very meaningful, which not only affects the partners from personally participating in the work of environmental protection, but also enhances our influence in the community and drives the community residents to practice the concept of low-carbon sustainable development with actions. ”
Starbucks stores were also transformed into green spaces in April, where baristas turned into "Green Ambassadors" and held activities such as the "Earth Day Theme Circular Coffee Classroom" to share and explore sustainable lifestyles with customers, and jointly completed works such as "Coffee Cup and Tambourine" to create new green value for recycling. The partners also used their creativity and ingenuity to decorate the store's promotional billboards and share environmental science knowledge.
Starbucks stores are transformed into green spaces
Over 14 years of community service, more than 1.7 million hours of community service
Starbucks Global Service Month began in 2011 and has been running for 14 years. Every April, every Starbucks partner actively participates in a variety of community service work, so that goodwill can spread in the community and bring positive impact to more people.
It is worth mentioning that the kindness and good deeds of Starbucks partners have far exceeded April. Following the brand mission of "Every Cup of Coffee, Every Conversation, Every Community, Inspiring Infinite Possibilities for Human Connection", the partners' feedback and service to the community have run through their daily operations and lives. As of March 2024, Starbucks China partners have worked more than 1.7 million hours of community volunteering, bringing kindness to more people through every cup of coffee.
Starbucks partners are actively involved in community volunteering
Build a "sound library" to let love have a cycle
In this green report card, there is also a loving power from partners and rural children. Now in its fifth year, Starbucks Global Service Month's traditional program "Read a Poem to a Rural Child" has continued. This year, everyone's enthusiasm has not diminished, and in just 10 days, more than 800 partners, partners' relatives and friends and star fans from all over the country submitted "reading children's poems". As an echo of children's poems, rural children in Pu'er, Yunnan Province, shared the sounds and videos of nature with their Starbucks partners, reading the future together and making love circulate.