With the increasing improvement of national living standards, the people's attention to health and wellness is rising, and the health care products and health food market is also showing a vigorous development trend, such as public domain live broadcast, private domain marketing, store services, etc. Looking at the economic market, health care products are a profitable and easy-to-do industry.
However, behind the prosperity of the market, some unscrupulous businesses have adopted exaggerated, false publicity, and misleading consumers in order to maximize profits, which has seriously infringed on the legitimate rights and interests of consumers and interfered with the healthy development of the industry.
Recently, the State Administration for Market Regulation announced that it has decided to organize and carry out a nationwide special action on advertising supervision in the field of people's livelihood from April to November 2024, aiming to further regulate the market order and effectively protect the legitimate rights and interests of consumers.
The campaign will focus on the regulation of advertising in the field of health products and health foods. The market supervision and administration department will strictly investigate food advertisements that are inconsistent with the facts or violate the requirements of relevant standards in accordance with the law, and strictly prevent the chaos of the promotion of the efficacy of health food and the efficacy of ordinary food. Those who carry out false propaganda under the banner of "miracle doctors" and "miracle medicines" will also be dealt with with a high-pressure and strict investigation and punishment.
As a practitioner in the geriatric health industry, we are well aware that the elderly are one of the main consumer groups of health care products and healthy food. They tend to have more urgent needs for health and longevity, but are also more susceptible to false advertising. Therefore, we should consciously abide by laws and regulations, be honest and trustworthy, do not exaggerate the efficacy of products, and do not mislead consumers. At the same time, we should also actively cooperate with the work of the regulatory authorities, take the initiative to provide relevant information, and jointly maintain market order.
In the current health market, in order to pursue short-term profits, some businesses often use exaggerated publicity, fabricated data and other means to promote products. They claim that their health products or health foods have the power to treat certain diseases, and even claim to be able to replace medicines. This kind of false propaganda not only misleads consumers, but also causes great damage to the image of the entire industry.
The special action launched by the State Administration for Market Regulation is a powerful measure to address this problem. By strengthening supervision and law enforcement, we can effectively curb the spread of false propaganda and protect the legitimate rights and interests of consumers. At the same time, it will also promote the healthy development of the health care products and health food industry, and promote the development of the entire industry in a more standardized and orderly direction.
As practitioners, we should start from ourselves, strengthen self-discipline, and strictly abide by relevant laws, regulations and industry norms. In the publicity and promotion of products, we should adhere to the principles of truthfulness, objectivity and science, and do not exaggerate the efficacy of products and do not mislead consumers. At the same time, we should also strengthen our own professional quality and business capabilities, improve product quality and service levels, to meet the actual needs of consumers.
In addition, we should also actively participate in industry exchanges and cooperation to jointly promote the healthy development of the industry. By sharing experience, exchanging information, discussing problems, etc., we can continuously improve the overall level of the industry, enhance the cohesion and competitiveness of the industry, jointly promote the healthy development of the health care products and health food industry, and contribute to the health and happiness of the people.