Sometimes the majority of netizens are confused by Musk, are you ready to raise prices or lower prices?
On April 1st, we told you that Tesla had raised prices across the board, and at that time we predicted that Tesla was not really going to raise prices, but to clear inventory, but to use this kind of hunger marketing to tell everyone, you hurry up and buy it, if you don't buy it, I will really increase the price.
However, 2024 is the first year of the involution of electric vehicles, in this state, the majority of manufacturers are cutting prices, who will buy yours if you rise? So sure enough, in the last two days, Tesla has released news that it will reduce prices, comprehensive price cuts, all models will be reduced prices, and all markets will also be reduced. Why? If you don't drop it, you can't do it!
Did you know that Tesla did not sell a total of 400,000 vehicles in the first quarter of this year, which is significantly lower than market expectations. And it's the first time in the last four years that sales have fallen. You must know that Musk has grand ambitions, he hopes to sell 10 million cars a year in the future, and now he does not even have 2 million.
So on the one hand, Tesla's stock price plummeted, and the market value of nearly 2 trillion was wiped out, and on the other hand, Musk had to announce a 10% layoff. The core reason for this is that the competitiveness of Tesla's products has declined.
If you think about it, today's best-selling models, whether it is the Model 3 or the Model Y, these are all models from many years ago. For so many years, Tesla hasn't even had a facelift. On the other hand, in recent years we have seen a lot of new models in the Chinese market. Just in recent months, how many Chinese manufacturers have released new models.
So some people say that the price of Xiaomi is about the same as that of the Model 3, so why should we buy Xiaomi? But if you think about it, in real life, if you buy a Model 3, everyone thinks, then you are a middle class, and you can pay more than 200,000 yuan to buy a car. But if you own a Xiaomi SU7 today, let me tell you, you are definitely a hipster! You are definitely the most beautiful boy on the whole street!
So in this state, we have to say that the competitiveness of Tesla's products has really dropped significantly. And he doesn't have an advantage in price competitiveness, so Musk really has to think about how Tesla's path will go next. Anyway, Tesla still has a very tenacious ability, and if he really lowers the price, he can really capture a large number of fans.
After all, for many Chinese consumers today, everyone still trusts Tesla. But your price is unattainable, and we don't like it. As Musk said, China's electric vehicle competitiveness is so strong that if countries do not set up tariff barriers, then 9 of the world's top 10 automakers in the next few years will be China.
Musk must have thought that the remaining one must be Tesla, but if this development continues, Musk may also have to estimate, can Tesla continue to survive?