Following the hot sales of Huawei Pura 70 Ultra and Huawei Pura 70 Pro last week, at 10:08 on April 22, Huawei Pura 70 and Huawei Pura 70 Pro+ officially went on sale.
For Huawei mobile phones, the sales enthusiasm of "sold out when listed" continues. At 10:08 on April 22, Huawei Pura 70 and Pura 70 Pro+ opened their first sales and quickly sold out. According to the official website, the starting price of Huawei Pura 70 is 5499 yuan, and the starting price of Pura 70 Pro+ is 7999 yuan.
In addition to the high popularity of mobile phones, Huawei has also made a strong attack in the automotive field.
On April 24, Huawei will hold two press conferences: the 2024 Huawei Intelligent Vehicle Solution Conference, and the 2024 Huawei Smart Electric & Intelligent Charging Network Strategy and New Product Launch Conference.
"Surprise sales" reappeared, and Pura 70 was hot
On April 18, Huawei launched the "HUAWEI Pura 70 Series Pioneer Program", and the Pura 70 Ultra and Pura 70 Pro went on sale at 10:08 on the same day.
It is understood that there are four models in the Huawei Pura 70 series, in addition to the Pro and Ultra versions that went on sale on April 18, the remaining Pura 70 and Pura 70 Pro+ will also be on sale at 10:08 am on April 22. From the price point of view, the lowest priced Pura70 model of the Huawei Pura 70 series starts at 5499 yuan, and the starting price of Huawei Pura 70 Pro+ is 7999 yuan.
It is understood,HuaweiPura 70 Ultra and Pro series both use super-concentrating macro telephoto,Pura 70 Ultra is the only model equipped with a super-concentrating telescopic main camera,This is also a major innovation of Huawei in the field of mobile imaging,It is also equipped with the industry's first rotating telescopic lens structure,Compared with conventional lenses,This design can take into account the thickness of the lens and the body at the same time,Stuffed into a high-spec camera lens,Enhance the imaging ability of mobile phones。
At present, the Pura 70 series continues the sales popularity of the Mate 60 series, and the scene of "sold out in one second" has appeared many times, and the overall sales of Huawei mobile phones are also recovering strongly. According to Counterpoint data, China's smartphone sales bottomed out in the fourth quarter of 2023, with a year-on-year increase of 6.6%, of which Apple's mobile phone sales fell 9% year-on-year, and Huawei's sales increased by 71.1% year-on-year.
At the same time, Huawei is also "recovering lost ground" in the high-end mobile phone market. According to a Counterpoint report, in the global market for high-end smartphones greater than or equal to US$600 (about 4,333 yuan) in 2023, Huawei has reached a 5% high-end market share, up from 3% in the same period in 2022.
Wang Peng said that Huawei's R&D strength is its core strength, especially in communication technologies (such as 5G), camera technology, and artificial intelligence technology. Innovations in these areas have enabled Huawei's mobile phones to lead their peers in terms of performance, photography, and intelligent experience.
Liang Zhenpeng, an observer of the consumer electronics industry, said in an interview with reporters: "Huawei's current advantage in regaining global high-end market share lies in its technological innovation and R&D strength, as well as its in-depth understanding of the domestic market. However, the main difficulty lies in the acceptance of the global market and the reaction of competitors. Although the Huawei Pura70 series has evolved in terms of AI capabilities and HarmonyOS OS, this is not enough to completely reverse Huawei's disadvantage in the global premium market share. ”
Zhijie "grabbed" Xiaomi SU7, which can be deducted 5000 yuan for the car
On April 11, the HarmonyOS Ecosystem Spring Communication Conference was held, and Huawei and Chery officially announced that the Zhijie S7 has achieved mass delivery, which can "deliver one car in one minute". Based on strong production and manufacturing capabilities, Zhijie has also set its sights on the Xiaomi SU7, which has a production capacity that is "in short supply".
Recently, there is market news that Huawei's Zhijie S7 is "grabbing" Xiaomi SU7 customers, buying Zhijie S7 and paying the final payment, you can deduct the Xiaomi SU7 lock order in the car price 5000 yuan deposit.
It is understood that at present, there are three modes of cooperation between Huawei and car companies, namely the parts supply model (providing car companies with standardized products such as lidar and Internet of Vehicles modules, as well as motor and electronic control products), the HI model (i.e., HuaweiInside, which uses Huawei's full-stack solutions, including hardware and software), and the smart car model of HarmonyOS Zhixing (Huawei is deeply involved in product design, marketing, and terminal sales).
Zhijie S7 is the model of Huawei's Hongmeng Zhixing model. In 2023, HarmonyOS will open its franchise user center to 78 cities across the country, which provides a series of services including sales, delivery, and after-sales. Ping An Securities Research Report said that Hongmeng Zhixing stores will operate independently, and it is planned to build 800 stores by 2024.
The reporter came to a Wuhan Hongmeng Zhixing Super Experience Center for consultation,Relevant staff told reporters,The purchase of Zhijie S7 deduction of Xiaomi5000Yuan deposit policy does exist,At present, it is only for Zhijie S7 models,The purchase of other Hongmeng Zhixing models does not enjoy the discount,To enjoy the relevant discounts, you need to show the Xiaomi SU7 lock single voucher,The activity will last until the end of May。 Compared with Xiaomi SU7, Zhijie S7 has a relatively fast delivery speed. The above-mentioned staff told reporters that the current delivery cycle of Zhijie S7 is 2 weeks to 4 weeks, and now the car can be picked up in 5 months, and some configurations need 4 to 6 weeks to pick up the car.
Pacific Securities Research Report believes that Zhijie S7 is the first sedan in Huawei's smart car business, the model will further fill the layout of Huawei automobiles, with large-scale delivery and further cooperation between Huawei and OEMs, Huawei's automotive business is expected to continue to achieve profitability after turning losses, and Huawei is expected to shape a new round of industry prosperity.
Behind the "order battle" between Zhijie S7 and Xiaomi SU7, the sales of Xiaomi SU7 far exceeded expectations, and the production capacity was "in short supply". At the beginning of April, a car buyer with a locked order Xiaomi SU7 told reporters that the expected delivery time of the Xiaomi SU7Max version of its locked order is 26 weeks - 29 weeks later, and the car can be picked up almost at the end of the year.
In response to this "battle", Lei Jun, founder and chairman of Xiaomi Group, also responded. On April 22, Lei Jun said on Weibo: "At present, the production capacity and delivery speed of Xiaomi SU7 are increasing rapidly, and the standard version and Max have been delivered ahead of schedule. Many prospective car owners found in the Xiaomi Auto APP that the estimated delivery time was advanced. At the Beijing Auto Show, I will introduce our production capacity and delivery plan in detail. If you are really in a hurry to buy a car, domestic new energy vehicles are good, such as Zhijie S7, Weilai ET5, Xiaopeng P7 series, etc., you can also consider buying. ”
Zhijie official responded to this: "Thank you Mr. Lei for recommending Zhijie S7! Large space, Huawei intelligent driving, Hongmeng cockpit, has now started large-scale delivery, welcome consumers to experience it in the store!"
The Supercharging Alliance will be launched soon
On April 24, Huawei will hold two press conferences: the 2024 Huawei Intelligent Vehicle Solution Conference, and the 2024 Huawei Smart Electric & Intelligent Charging Network Strategy and New Product Launch Conference.
According to the agenda of the conference, the "2024 Huawei Intelligent Vehicle Solution Conference" includes new product launches, intelligent vehicle optics, intelligent vehicle control, computing platforms, intelligent driving, intelligent cockpits, and intelligent vehicle cloud theme forums.
Huawei's intelligent car solution official Weibo said that at the press conference, Huawei will release a new brand, and Aite Extreme Fox Automobile, Changan Automobile, AVATAR, Deep Blue Automobile, Blueprint Automobile, Mengshi Technology, GAC Trumpchi and many other car companies.
At the 2024 Huawei Smart Electric & Intelligent Charging Network Strategy and New Product Launch Conference, Huawei will launch a new intelligent power domain convergence solution for pure electric and extended range hybrid platforms, and release a full range of ultra-fast charging solutions for all scenarios.
It is worth noting that according to the agenda of the meeting, the release ceremony of the "Supercharging Alliance" will also be included at the meeting.
Editor-in-charge: Ye Shuyun
Proofreading: Wang Wei
The 2024 Securities Times "Looking for the 'Golden Eagle' of Venture Capital and Discovering the 'New Seedlings' of Enterprises" plan was grandly reopened, lighting up the dream of the times and blooming the light of the times.
Click on the poster to register, and quickly poke ↓↓↓
Copyright Notice
All original content on the platforms of the Securities Times shall not be reproduced by any unit or individual without written authorization. Our company reserves the right to pursue the legal responsibility of relevant actors.
For reprinting and cooperation, please contact the Securities Times assistant, WeChat ID: SecuritiesTimes