[April 22, 2024] Following the launch of the Pioneer Program last week, the new HUAWEI Pura series HUAWEI Pura 70 and HUAWEl Pura 70 Pro+ are officially on sale, with prices starting at 5,499 yuan and 7,999 yuan respectively. The all-new HUAWEI Pura 70 series delivers an excellent ultra-high-speed flash photography experience, and with the new "wind vane" fashion aesthetic design, it creates an organic fusion of flagship images, fashion aesthetics, and original style.
A new style of wind vane aesthetics, an all-round flagship-level experience
Adhering to the design concept of high-end, extreme, simple, and pure, the HUAWEI Pura 70 series breaks through traditional geometric shapes such as square and circle, and adopts a new triangular shape vane lens module design, highlighting the avant-garde aesthetic with modern and simple geometric lines, and creating a new trend of aesthetic design. The HUAWEI Pura 70 Pro+ uses nano-weaving technology to present a brilliant texture, with an exclusive Woven Silver colorway, which is a glossy texture of silver metal, and is available in two pure colors: String White and Phantom Black.
The HUAWEI Pura 70 Pro+ is also protected by basalt tempered Kunlun glass, which is resistant to drops and scratches, bringing users a more reliable user experience. In addition, the HUAWEI Pura 70 Pro+ has a 5050mAh battery capacity in an 8.4mm thin and light body, supporting 100W wired fast charging and 80W wireless fast charging, achieving the perfect balance between standby battery life, fast charging speed, and overall device thickness.
The HUAWEI Pura 70 adopts a series-exclusive right-angle bezel design and brings a vibrant and colorful color palette, in addition to the two classic colors of Feather Sand Black and Snow White, there are also vibrant and colorful cherry rose red, fresh and free ice crystal blue, and colorful colors, providing users with a vibrant and colorful color choice.
There are no regrets in the flash shooting, and the composition of the full focal length is free
The HUAWEI Pura 70 series is equipped with a next-generation super-focused imaging system, in which the HUAWEI Pura 70 main camera also has the same 1/1.3-inch outsole sensor as the HUAWEI Pura 70Pro+, with a large F1.4 physical aperture to bring more light intake. Or the moment of the badminton smash in the nearby court, as well as the moment when the pet at home jumps, can be easily frozen, so that the excitement will not leave regrets.
With the addition of the new super-focused macro telephoto camera, the HUAWEI Pura 70 Pro+ supports up to 14x lossless zoom range, with a minimum macro focus distance of 5cm, a 35X macro zoom, and a thin nymph wing texture that can be clearly captured, and a large F2.1 aperture for enhanced light gathering ability, allowing you to capture the "unseen" in low light.
In addition, the portrait photography function of the HUAWEI Pura 70 series has also been upgraded, which can intelligently perceive light and shadow, blur, skin texture, and skin tone, and truly restore and record, so that the excellent portrait effect can be reached to a new level. In addition to the WYSIWYG original painting mode, the HUAWEI Pura 70 series also brings three different tonal shooting modes: vivid, bright, and black and white, allowing users to fully interpret the myriad colors of the real world of nature.
Leading the era of satellite graphics and text, a full-scene flagship communication experience
The HUAWEI Pura 70 series is equipped with dual-satellite satellite communication, which supports Tiantong satellite communication and Beidou satellite messaging. The HUAWEI Pura 70 Pro+ further expands the Beidou satellite messaging function by using image codec and compression technology, upgrading to support sending image messages, and supporting free editing of satellite messages and generating trajectory maps, providing more accurate and multi-dimensional information for real outdoor rescue scenarios. The HUAWEI Pura 70 series is optimized for low-signal scenarios such as subways, high-speed railways, and basements, and has intelligent voice noise reduction, allowing users to have a stable and smooth flagship communication experience anytime, anywhere, whether in downtown areas or uninhabited areas.
Move with your eyes, and experience the whole system intelligently and fun
The HUAWEI Pura 70 series is powered by HarmonyOS 4.2, which brings fun and interactive theme features. By tracking the user's visual gaze area in real time, the fun elements in the interactive theme can move with the eyes, such as becoming a tennis player, the faster the gaze follows the tennis ball, the faster the frequency of hitting the ball back and forth, and the user can play a hearty tennis game at any time. The all-new AI Retoucher feature helps users present more professional and beautiful photos through AI erasure and AI cloud enhancement, while Smart Xiaoyi, as an all-round personal assistant for users, can provide more accurate and professional services by relying on the powerful knowledge integration capabilities of Huawei's Pangu model.
The first sale was an instant hit, and the HUAWEI Pura 70 series Pioneer is planned to go on sale in full swing
Previously, on April 18, Huawei launched the HUAWEI Pura 70 Ultra and HUAWEI Pura 70 Pro products through the Pioneer Program. With the launch of the HUAWEI Pura 70 and HUAWEI Pura 70 Pro+, all four models of the HUAWEI Pura 70 series can be purchased directly to experience, presenting you with the ultimate in fashion and technology.