Following the Fukushima nuclear accident, the Japanese government decided to release the contaminated water into the ocean in order to solve the problem. The move sparked international controversy, especially in Japan's Fukushima offshore industry. In order to recover the losses, the Japanese government has launched a series of public relations campaigns and explored new channels to help Fukushima seafood return to the international market.
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After many attempts, Japan finally locked in a feasible plan - using Mexico and Vietnam as transit points, so that Fukushima seafood "wore vests" into the United States. This strategy has worked well, helping Fukushima seafood to regain business opportunities and open up new sales channels.
The Japanese government's resolution of the issue of nuclear-contaminated water has sparked controversy
In 2011, an accident at the Fukushima nuclear power plant caused the production of a large amount of nuclear-contaminated water. In 2021, the Japanese government decided to discharge the contaminated water into the ocean in order to properly dispose of it, but this decision has sparked questions and controversy in the international community, and people are worried that the discharge of the nuclear-contaminated water will have an impact on the marine environment and the safety of seafood.
Fisheries near Fukushima in Japan have also been hit hard, threatening livelihoods. The Japanese government is aware of the need to reassure international public opinion and support the local fishing industry. Faced with this situation, the Japanese government has taken a series of actions. Launched a large-scale public relations campaign to mobilize support from mainstream organizations in various countries, including the IAEA and the United States.
We will draw up a long-term plan to increase funding for the removal of nuclear contamination and encourage the Self-Defense Forces and students to eat more Fukushima seafood to "take the lead" in publicity. However, these efforts have had limited success and have not yet contributed to the revival of Fukushima's fishing industry. As a result, Japan began to think of a new model, hoping to find a shortcut for Fukushima seafood to enter the international market.
Makeover to return to the international market
After experimentation, Japan finally came up with a way to use Mexico and Vietnam as transit points to "reinvent the face" of Fukushima seafood. Specifically, Fukushima seafood is simply processed locally by the Japan International Trade Organization (JETRO) in cooperation with local companies, and then replaced with local seafood in the place of origin label.
After passing the customs in this "disguise", these seafood, which were originally products of Fukushima in Japan, can use their new "identity" to enter countries around the world, especially large markets such as the United States. The program was successful after a trial run, and soon several partner companies were established with the Japanese side in the Ensenada region of Mexico, which regularly supplied the United States with "Mexican" seafood.
In fact, a large part of it is seafood and other products from Fukushima, Japan. After these "fake identity" seafood entered the United States, the price soared under the banner of "high price and high quality", and it was very popular with consumers. As a result, no one can see through their true origins, ensuring that they pass the inspection and export smoothly.
Japan's "vest plan" to use Mexico and other places as transit points to "redress" Fukushima seafood not only helps Fukushima seafood return to the international stage, but also brings huge hidden dangers to the global seafood trade. If you are gullible just by looking at the place of origin, who knows if these seafood will circulate?