On April 20th, Huailai County held a grand flower-viewing activity of "Impression Shanggu Begonia Flower Season - I Have a Date with Spring" in Dagucheng Village, Xinbao Town, Xiaonan. County leaders Wang Xuedong, Han Zhiming, Wang Hong, Sun Jing, Gao Fujun, Gao Shuqing, as well as relevant persons in charge of the Municipal and County Bureau of Culture and Tourism, Xiaonan Xinbao Town, and the Federation of Industry and Commerce Women Entrepreneurs Chamber of Commerce attended the launching ceremony.
At the launching ceremony, the county leaders jointly cut the begonia cake that symbolizes the vigorous development of the begonia cultural tourism industry, implying the bright future of Huailai County's cultural and tourism industry.
In recent years, under the strong leadership of the county party committee and the county government, Xiaonanxinbao Town has focused on the requirements of the "Rural Revitalization Strategy", focused on key points, tackled difficulties and highlighted bright spots, and worked hard to build a vivid practice of Chinese-style modernization in Xiaonanxinbao around the begonia industry. Relying on the advantages of resources, we will continue to explore new paths for the integrated development of agriculture and tourism. Through the continuous exploration and development of begonia seedling cultivation, deep processing of begonia products, and begonia cultural tourism and leisure, it has embarked on a development path of "planting standardization, large-scale processing, industrial systematization, and high-end products", promoted the integrated development of the three industries of the begonia industry, continuously improved the added value of characteristic agricultural products, and promoted the villagers to increase their income and become rich.
At the same time, the town seized the opportunity of the coordinated development of Beijing-Tianjin-Hebei and the construction of the Beijing-Zhangjiakou sports and cultural tourism belt, gave full play to the advantages of resources and characteristics, created a two-day and one-night boutique characteristic tourism route, and created a business card of Shanggu on the Beijing-Zhangjiakou sports and cultural tourism belt. Xiaonan Xinbao Town will continue to play the role of "culture + tourism + festival", continue to hold a series of activities of the begonia flower season, combined with a series of activities such as photography exhibition, scenery market + live broadcast of special agricultural products, folk band performance, characteristic research and other activities, the perfect integration of modern elements, music elements and begonia flowers, further enhance the brand influence of begonia flowers, help the development of the county's cultural and tourism industry, and achieve the original intention of "using begonia flowers as a medium to empower rural revitalization".
In recent years, Huailai County attaches great importance to the development of cultural tourism, adheres to the development idea of promoting tourism with festivals and promoting culture with tourism, and attracts a large number of tourists to come to enjoy the flowers by holding various festivals, such as apricot blossom season and Dayingpan walking flower appreciation activities. The successful holding of this begonia flower season activity not only shows the achievements of Xiaonan Xinbao Town in promoting rural revitalization relying on its own characteristic resources, but also reflects the vigorous development of cultural tourism in Huailai County.
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Reporter|Xu Xinyu, Miao Yingjian, Wei Guoying, Zhang Peng
Editor|Zhang Shugang
Reviewer|Xu Xinyu, Zhang Shugang, Du Yue, Reviewer|Zhao Liangge