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Create a "new business card" for the integration of culture and tourism! The Jinji Lake Land Art Collection was launched

author:Small Fish News

April 20th

Hosted by Suzhou Industrial Park Bureau of Culture, Sports and Tourism

Undertaken by the Jinji Lake Scenic Area Management Center

"Discovery Park • Jinji Lake Land Art Collection Tour"

Officially launched

The event draws on the successful promotion and practical experience of the Land Art Festival in China, comprehensively sorts out and connects the cultural tourism business carriers, art installations, landscape attractions and water upstream projects around Jinji Lake, and at the same time launches the Jinji Lake sightseeing bus and the "stamp" activity of tourism around the lake, further promotes the deep integration of culture and tourism, enhances the cultural connotation and artistic atmosphere of Jinji Lake Scenic Area, enriches the leisure life and sightseeing experience of citizens and tourists, and creates a comprehensive platform integrating scenic spot check-in, cultural interaction, creative experience and commercial consumption.

Create a "new business card" for the integration of culture and tourism! The Jinji Lake Land Art Collection was launched

scene

Jinji Lake holiday tourism line

Official release

In order to improve the convenience of public transportation around Jinji Lake, the Bureau of Culture, Sports and Tourism of the park and Xinhui Bus Co., Ltd. jointly opened the "Jinji Lake Sightseeing Bus" for the first time to create a "Holiday Tourism Line around Jinji Lake".

Create a "new business card" for the integration of culture and tourism! The Jinji Lake Land Art Collection was launched

The sightseeing bus route passes through Modern Avenue, Suzhou Culture and Art Center, Yuanrong Tianmu, Jiuguang Department Store, Xinghu Street, Jinjihu Avenue, Ligongdi, Shuifang Road, Xingzhou Street, Xinggang Street and other areas, with a total of 19 stops. From now on, citizens and tourists can take sightseeing buses on weekends and holidays to visit Jinji Lake Scenic Area conveniently and quickly, greatly improving the holiday travel experience.

Cooperate with the opening of the bus line around the lake

The park is also launched

"Jinji Lake Land Art Collection Check-in Passport"

This passport comprehensively excavates and sorts out the cultural and tourism resources around Jinji Lake, and carefully selects 30 of the most attractive check-in points, including special scenic spots, cultural, commercial and tourism carriers, art venues, urban sculptures, etc., and connects them through public transportation systems such as rail transit, buses, and cruise ships.

Create a "new business card" for the integration of culture and tourism! The Jinji Lake Land Art Collection was launched

With this passport, citizens and tourists can start a stamp-style trip by Jinji Lake, and after completing the stamp, go to the left bank visitor center of Jinji Lake Scenic Area to redeem corresponding rights, including coffee, scenic cultural and creative activities, and more than 2,000 cultural tourism consumption experience coupons, covering Jinji Lake cruises, as well as Suzhou Center Shopping Mall, Shin Kong World, Jiuguang Department Store, Li Gongdi, Times Square and other carrier merchants.

The stamp rally will continue until the end of the year. Subsequently, citizens and tourists can purchase the passport at the West Visitor Center of Jinji Lake Scenic Area to start a trip to "discover the beauty of the park".

The scene of the event

It was co-created by artists Jiang Zhusong and Shi Wanwan

Artwork "Brilliant Color"

It adds a touch of artistic atmosphere to Jinji Lake in spring

According to Stone Play, this large-scale inflatable public art installation is inspired by the "particles" in physics. As the most basic unit of matter, particles can achieve a series of transformation phenomena through interactive influences. Through the interacting internal abstract structure, the rich colors of transparent gradients, and the full shape of fruits and buds, the work symbolizes the vitality, inclusiveness and openness of the development and construction of the park in the past 30 years, and also entrusts a beautiful vision for the future.

Create a "new business card" for the integration of culture and tourism! The Jinji Lake Land Art Collection was launched

Public Art Installation "Brilliant Colors"

After the launching ceremony, nearly 40 "experience officers" took the lead in setting off and took the first Jinji Lake sightseeing bus to experience the colorful art collection journey in depth. The experience officers held their stamp passports, enjoyed the blossoming flowers and spring on the shore of Jinji Lake along the way, and checked in the characteristic scenic spots and art installations around the lake, so as to appreciate the beauty of nature and culture in the beautiful scenery of the lake.

Create a "new business card" for the integration of culture and tourism! The Jinji Lake Land Art Collection was launched

The park will continue to meet the needs of citizens and tourists

"Food, housing, transportation, travel, shopping and entertainment" diverse needs

Provide an immersive, diversified and high-quality travel experience

Constantly polish the park's cultural, tourism, business and sports exhibitions

Deep integration of "golden signboards"

Source: Suzhou Industrial Park release

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