More than 20 national well-known brands such as "Zhengshantang", "Wuyixing", "Pinpinxiang", "Xinyang Maojian", "West Lake Longjing" and "Runbang Enshi Yulu" have settled down, and more than 200 tea production and marketing enterprises and surrounding service providers in Xiangyang, Shiyan, Suizhou, Xinyang, Enshi, Yichang and other major producing areas have been stationed!
The eight Hui buildings of Xiangyang International Tourism Tea City form a "living room" of "two streets and one lane" tea culture and tourism with air corridors and neighborhood terraces, which will officially welcome guests to the outside world on April 20 and become the trading and distribution center of high-fragrance famous tea in the Hubei-Henan-Shaanxi Hanjiang River Basin.
No tea growing, no tea production, why did the largest tea trading and distribution center in Central China choose Fancheng?
"Fancheng has unique advantages in transportation, location and modern logistics, which can make up for the bottleneck and shortcomings of tea circulation and value-added in the Hanjiang River Basin, which is the reason to join hands with Fancheng!" Wu Hongfeng, chairman of Xiangyang International Tourism Tea City, said: "Circulation is the most important link in the tea industry chain, and the smooth channels will drive the people in Xiangyang mountainous area to increase their income and get rich by relying on characteristic industries!"
Xiangyang has been a transportation fortress since ancient times, known as "the thoroughfare of the south ship and the north of Malaysia, and the thoroughfare of seven provinces", and has always been a channel for trade and cultural exchanges between the north and the south. Fancheng is located in the northwest of Hubei Province, the largest tributary of the Yangtze River in the upper reaches of the Han River, standing near the river, developed water transportation, is the central node of the "Wanli Tea Road" in history, the land starting point of the Wanli Tea Road and the water and land transfer point gather here, known as "the goods gather in Fujian, Sichuan and Guangzhou, and the two lakes are mixed with Huaiyang", which has been to open up the tea road and realize the goods through the world.
Relying on its advantages, in recent years, Fancheng District has accelerated the construction of "one heart and four districts", focused on building an industrial layout of "one belt, two axes, three parks and multiple points", and strived to build a leading consumption center and trade logistics hub in the central region, and successfully won the national backbone cold chain logistics base and Fanxi commercial and trade service-oriented logistics demonstration park, with more than 500 logistics enterprises gathered in Fanxi Trade and Logistics Park alone, and logistics routes directly to 27 provinces (municipalities and autonomous regions), and more than ten head logistics enterprises such as EMS and Zhongtong have been settled.
"In 2022, Xiangyang proposed to accelerate the development of Xiangyang's tea industry, build Xiangyang International Tourism Tea City, and build a tea trading and distribution center in Central China. Liu Yuan, deputy head of Fancheng District Government, said: "As the core undertaking place of the city's tea industry chain 'strong circulation' project, Fancheng will actively serve the sales of tea and improve the quality and efficiency of circulation." ”
The four basic links of planting, processing, circulation and consumption constitute the modern tea industry chain. Among them, the circulation is linked to production upwards and consumption downwards, which is an important link to promote the value-added of tea processing, promote the expansion of market consumption, drive tea farmers to get rich and increase income, and accelerate regional coordinated development.
How to give full play to the key parts of the industrial chain?
"We will actively carry out investment promotion activities, realize the synergy and cooperation of the upstream, midstream and downstream of the industrial chain, and attract and undertake high-quality elements of the national tea industry such as technology, brand, channel, and management in Xiang. Liu Yuan said, at the same time, the integration of Fancheng location, transportation, logistics and other elements of the advantages, relying on the Xiangyang Tea City market platform, and strive to attract the national well-known tea brands, leading tea enterprises to settle in Fancheng, service and undertake the main production and marketing of the main producing areas in northwest Hubei in Fancheng agglomeration and development, to help Xiangyang International Tourism Tea City to establish a famous tea origin trading and distribution and "buy the whole country, sell the whole country" modern circulation system, and build Fancheng into an incubator and bridgehead for famous tea enterprises in the Hanjiang River Basin to "bring in" and "go out".
In order to build a national regional tea professional market featuring origin trading and distribution, Xiangyang International Tea City has carried out a reasonable layout, which highlights the development of tea culture and tourism in terms of function and region. It is not only divided into the top ten famous teas in the country, the surrounding counties and cities and urban tea enterprises, but also provides a tea culture exchange and expert tasting center. And the launch of famous and high-quality green tea cold chain fresh-keeping storage and transportation, tea products e-commerce live streaming, professional market electronic settlement and other supporting improvement projects and new formats and new models, the establishment of market demand, quality and efficiency-oriented professional division of labor mechanism, to accelerate the "Xiangyang Gaoxiang Tea", "Wudang Mountain Tea" and other regional public brands "going out" value-added efficiency.
With the completion and operation of Xiangyang International Tourism Tea City, the upstream and downstream market entities of the industrial chain will stabilize at more than 350, with more than 3,200 market employees, an annual tea transaction volume of more than 3 billion yuan, and a tea-related and tourism-related retail service volume of 500 million yuan.
Fancheng will rely on the tea city to create a new road for the integrated development of tea, culture and tourism, and support the development of Xiangyang International Tourism Tea City in a variety of formats such as experience, research, creation, homestay, performing arts, and Internet celebrities, and launch classic tea tourism scenic spots and routes, so as to form a leading effect, enhance attractiveness, realize industrial value-added, and make every effort to create a new highland for circulation efficiency, consumption expansion, and brand cultivation.
Source: Fan Cheng release
Editor: Xiong Gongjie
Editor-in-charge: Gao Yang Review: Du Hongli Final review: Zou Yan