During this year's Tea Expo, the "Changning Black Tea Warm World" Changning Black Tea Regional Brand Promotion Conference was held in Kunming. The promotion meeting was hosted by the Changning County Government and co-organized by the Changning County Agriculture and Rural Bureau, the Changning County Tea Industry Development Center, and the Changning Black Tea Industry Development Association. The organizers hope that through the promotion activities, tea customers at home and abroad can better understand Changning, the "thousand-year-old tea town", and Changning black tea, so that everyone can enjoy the tea culture, tea customs and tea merchants' enthusiasm, and experience the ecological green, harmonious and happy Changning with an immersive experience.
Yang Binbin, Secretary of the Changning County Party Committee, and Chen Xunru, Founding President of the Yunnan Tea Circulation Association, delivered speeches respectively. Relevant leaders and persons in charge of Yunnan Provincial Department of Agriculture and Rural Affairs and Baoshan Agriculture and Rural Bureau, Professor Lv Caiyou of Yunnan Agricultural University, Xu Yahe, Vice President of Yunnan Tea Circulation Association, Shen Xuemei, Director of the Institute of Cash Crops of Kunming Academy of Agricultural Sciences, Lan Zengquan, Professor of Southwest Forestry University, and other guests, chambers of commerce, cooperative enterprises, etc. participated in the promotion activity.
Yang Binbin expressed his sincere welcome to the guests. He said that Changning black tea ranks fourth in the country and first in Yunnan in the national geographical indication black tea brand value ranking. "Changning Black Tea, Warm World" has become the brand symbol of Changning Black Tea. Tea is the best gift from nature to Changning, more than half of the county's population is involved in tea and tea, relying on tea to reproduce, making tea only to make ingenuity tea, selling tea only selling conscience tea. This Changning black tea promotion meeting sincerely invites friends from all walks of life to walk into Changning, experience a life called Yunnan, and go to a thousand-year-old tea town appointment.
Chen Xunru said in his speech that Changning is a demonstration county for the production of high-quality black tea in China and one of the two core production areas of Yunnan red. Since 1958, Changning has been an important base of Yunnan Hong. The abundant resources of ancient tea trees have endowed Changning with the mission of developing Yunnan black tea. The unique geographical advantages and excellent ecological environment, coupled with the mature tea-making technology, have formed the quality characteristics of Changning black tea with thick strips, dark brown color, sweet and warm fragrance, and amber golden soup. Yunnan Tea Circulation Association actively plays a role in the development of the cloud tea industry, promotes the brand development of "Changning black tea", and hopes that everyone will enter Changning and taste the honey rhyme golden soup of the millennium tea town.
At the promotion meeting, the dance full of ethnic customs "Changning Yunnan Red is Red" pushed the event to a climax, and at the grand event full of tea fragrance, taste Changning black tea and appreciate the beauty of culture, which is not interesting. At the scene, the public brand image of Changning black tea was renewed, allowing people to re-understand this "hermit" at the source of the Lancang River. On behalf of the Changning County Party Committee, Yang Binbin awarded Changning Black Tea the title of "Tea Science and Technology Recommendation Officer" to Lu Caiyou, a professor of Yunnan Agricultural University and an expert in the field of black tea research.
Changning is the largest tea town in the middle reaches of the Lancang River, and is the only registered and certified "Millennium Tea Town" in the country, known as "there is no good tea above Changning" and "Cangjiang Tea Source". In recent years, Changning has focused on the goal of making the "Changning Black Tea" brand bigger and stronger, adhered to the development idea of "controlling quantity and improving quality, optimizing structure, cultivating brand, opening up market, protecting resources, and building culture", and made great progress in the development of Changning black tea industry in accordance with the working principle of "deep integration, high-level promotion, comprehensive layout, and highlighting key points", and market-oriented.
In the future, Changning County will build a number of bases, do a good job in a market, cultivate a number of leaders, formulate a set of standards, polish a signboard and other "10 one" actions, in order to build the "Changning Black Tea" public brand as the main line, improve the base construction, improve product quality, strengthen brand marketing, strengthen scientific and technological support, promote the construction of tea culture, promote integrated development, and integrate the county's tea industry category brands and corporate brands into "Changning Black Tea" and "Millennium Tea Township" In the public brand system, the brand management of the county's tea industry will be realized, and "Changning Black Tea" will be built into one of the most influential regional public brands of tea in the country, so as to effectively promote the modernization of the agricultural industry and improve the people's sense of well-being.