TATA wooden door, a brand that has always sought innovation and change in self-challenge, on the occasion of its 25th anniversary, is more courageous to act and dare to challenge, and officially launched a challenge for the title of Guinness World Records.
On May 7th, under the leadership of Zhang Yan, vice president of TATA Wooden Door, Global Network Home Furnishing and nearly 20 industry media walked into the TATA Wooden Door Sound Museum for an in-depth visit. The fascinating interactive art installations, the spectacular sound square, and the noise-canceling model room built in real life scale provide visitors with a new window to explore and understand the world of sound, and convey the technical advantages and brand concept of TATA wooden doors in an intuitive and emotional way. Let people see the confidence of TATA wooden doors to dare to challenge.
As the creator and leader of silent noise reduction technology in the wooden door industry, TATA wooden doors launched the Guinness World Records challenge, highlighting the brand attitude of being born to the new and constantly breaking through, and also setting the tone for the next 25 years, "one meter wide, 10,000 meters deep", which is the stubbornness of a group of carpenters and the strategic determination of industry leaders.
Understand the sound and take the initiative in a quiet life
Since 2012, the successful research and development of 45° bevel soft magnetic suction technology, opening the era of silent doors in the industry, TATA wooden doors that have been deeply involved in the silent track for more than ten years, what is the unique understanding of sound? The answer to that question lies in this sound museum.
"The sound, like the waves of the sea, is boundless, complex and colorful. They are not only regular visitors in our lives, but also projections and inner reflections. Let's understand and feel the beauty of sound again. This sentence is not only a declaration, but also TATA Wooden Door's insight and interpretation of the sound world.
The "Sound Conductor" installation concretizes sound, and through human-computer interaction, everyone can become a unique sound conductor and create their own sea of sound.
In the "Sound Corridor" installation, there is a door between the individual and the world, and in this door there are three sounds of life centered on home, which are complex and disorderly, but full of love for life. Close the door to enjoy the joy of the individual soul, and open the door to embrace the fireworks of the world.
"1000+ Sound Stories" collects the stories of 1000+ netizens and voices, "insects chirping at night", "keyboard tapping", "washing machine vibration song" and even "Dad's snoring", these ordinary but emotional sounds form a huge wall, increasing people's deep understanding and appreciation of sound.
TATA wooden doors not only understand sound, but also through in-depth consumer observation, insight into people's complex needs for sound in every scene of family life: not only troubled by noise, but also longing for the love of family members and the release of self-love. This is also one of the original intentions of the establishment of the Sound Museum, Zhang Yan said that with the development of the times, the interior door is not only a partition between the two spaces, but also related to the emotional experience of the residents. When TATA Wooden Door was planning the Sound Museum, it had a profound dialogue with the main creative team, which was an attempt to awaken the hearts of visitors. "From rejecting noise to discovering the beauty of sound, finding a balance between hustle and bustle and serenity, and ultimately taking control of sound in your own life."
Focus on silence and noise reduction to maximize your advantages
In 2012, TATA applied for a national patent for the 45° oblique soft magnetic suction technology of the wooden door, opening the "silent era" of interior doors. In the past 10 years, TATA wooden doors have undergone 4 technical upgrades, constantly breaking through the technical boundaries and making silent noise reduction a brand IP.
At the Museum of Sound, a series of installations illustrate the profound impact of TATA's silent noise reduction technology on modern lifestyles.
"Voices on the Clouds" presents the world behind the door, where the noisy sound is shut out, and only the sound of clouds floating whispers in the ears. "Silent Rain" uses onomatopoeia as the core element of rain falling, which is integrated with TATA wooden doors to build an invisible barrier against noise and rainstorm. These two installations have also become popular spots for visitors to check in.
Compared with artistic and subtle expression, "Carnival of Kitchenware", "Rock of Home Appliances", "Happy Time" and "Cheers of Victory" intuitively show the silent product power of TATA wooden doors. Once the door is opened, the decibel meter soars and closes gently, the excited shouts of friends, the roar of the washing machine, and the noise of the kitchen are all cut off, and the happy time is still there, and the world inside the door is no longer disturbed.
TATA wooden doors, which dare to challenge the title of Guinness World Records, not only have a deep accumulation in the field of silent noise reduction technology, but also have a deep insight into consumers' desire for a quiet and quality life, and realize a comprehensive opening from a door to a door wall cabinet system.
In the Sound Museum, TATA Wooden Door fully demonstrated its silent noise reduction technology and ability to build door and wall cabinet systems in a "noise reduction model room". In these scenes, visitors can reduce the noise of "the cry of Xiaobao on the other side", the roar of the washing machine, the sound of the piano in the living room, and the laughter downstairs through a simple action of "closing the door and closing the window", and experience the transformation of each space from noisy to quiet.
The TATA door and wall cabinet system carefully integrates entrance doors, interior doors, exterior windows, wall panels and storage cabinets to form a silent barrier, effectively isolate internal and external noise, and allow everyone to take the initiative in a quiet life. In addition, it also carefully considers the needs of humanized storage, and presents the artistic style of the whole house with rich colors and material combinations, which is a double improvement of the aesthetics and functionality of modern living space, so that every family member can enjoy a better life experience.
"TATA Wooden Doors will continue to deepen its expertise in the field of silent doors, form a 'ceiling effect', and continue to consolidate its market share and enhance its core competitiveness. At the same time, based on mature technology and technology, limited and moderate category extension is carried out to maintain competitive advantage while ensuring that products and services fully meet consumer needs. Zhang Yan said.
25 more daring! Challenge for the Guinness World Records title
Since its establishment 25 years ago, from a wooden door to an annual output of millions of wooden doors, TATA wooden doors have become an industry leader, and this achievement is inseparable from TATA wooden doors for their continuous challenge and transcendence. On one wall in the exhibition hall, every major breakthrough of TATA wooden doors is recorded. From intelligent manufacturing, design and development, innovation in silent noise reduction technology, improvement of process refinement, and continuous progress in aesthetics and durability.
TATA wooden doors continue to drive the industry forward in a number of key areas, especially in the paint-free production technology of wooden doors. Zhang Yan pointed out that almost all the current paint-free production lines for wooden doors in China originate from TATA wooden doors. As of 2024, TATA wooden door flexible automatic wooden door production line is at the forefront of the industry, which not only improves production efficiency, reduces production costs, but also improves product quality stability. At present, relying on advanced flexible production technology, a worker can produce up to 7 paint-free wooden doors a day.
In the face of the changes in demand in the new consumption era, TATA wooden doors have successively launched a variety of innovative door types such as flat folding doors, sliding doors, fire doors, through-top doors, and minimalist noise reduction doors, and will release the skin paint series and frameless aluminum glass series in 2024 to reshape a good wooden door from five dimensions: healthier, more humane, quieter, more durable, and better-looking. Each innovation and upgrade is not only a positive response to the needs of users, but also a successful expansion of the boundaries of their own capabilities. TATA Wooden Door leads the consumption upgrade and aesthetic upgrade of the wooden door industry and the entire home furnishing industry with innovation, and constantly practices the corporate mission of "making better doors for more people".
In addition, TATA Wooden Door continues to invest in public welfare, has donated to the Ningxia Desert Foundation for 9 consecutive years, and led TATA people to participate in tree planting projects every year to plant trees in Ningxia. As of 2024, more than 20,000 saplings have taken root in the Ningxia Desert with the support of TATA, consolidating soil and water, controlling sand and preventing sand control, and planting trees in a green area of 106,720 square meters.
On the occasion of its 25th anniversary, TATA Wooden Doors officially launched an official challenge to the Guinness Book of World Records in May 2024. The Guinness Book of World Records is extremely difficult to challenge, and each record set or broken is the ultimate test of the participants' strength. The attitude of the challenger is the best interpretation of the spirit of "25 more daring" of TATA wooden doors, and it also inspires the entire home furnishing industry to challenge to higher standards and promote the boundaries of technology and innovation.
On May 24th, the TATA wooden goalkeeper officially announced the results of the challenge, wait and see! (Text/Hai Jie)