Wen \ The cloud cub who got rich
Edit\Rich-rich Cloud Cub
Preface
This netizen originally just wanted to buy zongzi on the side of the road,
But inadvertently, I read the vertical lines of text on the stall horizontally, and read a strange but reasonable sentence.
He posted this experience on the Internet, expressing his feelings that the current name of milk tea is "too outrageous".
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Video source: @Entertainment Dayburst Club
Narrative of events
Many media outlets have covered this anecdotal story and explored the marketing strategy and cultural significance behind the bubble tea shop name idea.
The creativity of merchants when naming products undoubtedly increases the curiosity of consumers,
Web sources
But it has also raised concerns among some consumers and language experts.
They believe that such an overly "outrageous" name may cause confusion in the use of language.
This phenomenon reflects an interesting trend in modern consumer culture, that is, in the pursuit of uniqueness and eye-catching,
Web sources
Businesses may have inadvertently influenced people's daily habits.
It's not just a matter of marketing strategy, it's a matter of cultural communication and language use.
More and more consumers and cultural critics are joining the discussion about this phenomenon.
Explore its impact on socio-linguistic habits and consumer culture.
With the further development of the milk tea market,
This tension between creativity and tradition is expected to continue to be the focus of conversation.
Web sources
This Weibo quickly received a large number of retweets and comments, and netizens posted the names of the strange milk tea they encountered.
A social phenomenon of "brainwashing of milk tea names" has been formed.
Hot comments from netizens
Netizen 1: I made a video for a day and didn't find that it was red grape sesame
The first time I saw it, I found out that it was wrong
Netizen 2: Uncle: Big Portuguese black bean flower?
Web sources
The name of red grape sesame is very overlord tea queen
Netizen 3:
Uplink: Big Portuguese black bean curd
Downlink: Taro Paste Bobo Milk Tea
Less sugar and no ice rhymes
Netizen 4: For three yuan, you still want to buy big Portuguese black bean curd???
It's Ao, you're a big Portuguese black bean flower and you're speechless as soon as you say it hahahaha
Netizen 5: Then I have to take out this picture
Web sources
The importance of segmentation
Personal opinion
Creative naming can attract consumers' attention and increase brand recognition.
Make the product stand out in the highly competitive market.
For young consumers, the quirky name adds interest to sharing and discussion,
Helps brands gain communication on social media.
Meaning naming reflects the flexibility and diversity of language, and can be seen as an innovative expression of culture.
This trend also shows that merchants are willing to explore and experiment to adapt to changing market and cultural trends.
Too liberal naming can lead to confusion in the language,
Web sources
Especially for those consumers who value language norms and cultural traditions, they may feel uncomfortable or disagree.
The creative naming of the bubble tea shop is part of the marketing strategy.
It also reflects the pursuit of freshness and individuality in modern consumer culture.
The increasingly creative naming phenomenon of bubble tea shops is a significant trend in contemporary consumer culture.
It reflects the market's pursuit of novelty and individuality.
From a marketing point of view, this naming strategy can effectively attract the attention of consumers.
Increase the social topicality and recognition of the brand, especially among young consumer groups to generate positive interaction and discussion.
Web sources
The editor has something to say
An effective strategy is to be creative and interesting while also ensuring transparency and accurate communication.
so that consumers can correctly understand the content of the product,
This helps build and maintain long-term consumer trust and brand loyalty.
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