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Text | Midsummer has entered late autumn
Edit | Midsummer has entered late autumn
Preface
In 2013, Peking University invited back an alumnus who donated as much as 900 million yuan to give a speech on campus, but as soon as this benevolent brother stood on the podium, his face turned red and he laughed at himself embarrassedly: "Alas, I am embarrassed at Peking University, which can be regarded as a negative teaching material." This self-ridiculing guy is Lu Buxuan, who is known as the "butcher of Peking University" in the rivers and lakes.
Now, this once down-and-out genius has accumulated a net worth of more than 100 million yuan by selling pork.
Now, I guess most people will think that this is nothing unusual.
But 20 years ago, people couldn't imagine that the words "Peking University" and "pork" could be related, and they would only regret that this Peking University genius had fallen to this, and by the way, sigh: In these years, reading so many books may not be useful.
Some people say that Lu Buxuan's life script is not an inspirational entrepreneurial story at all, but a bitter history of being repeatedly tricked by fate.
In fact, Lu Buxuan is not a talented person, but his two opportunities to hold an iron rice bowl were given up by himself.
And both times, it was for the same reason - women.
So, what did he go through? What role did these two women play in his life? Today, let's explore Lu Buxuan's life trajectory and see how love influenced his choice.
01, Lu Buxuan, a talented man from Peking University, sells meat
In 2003, a news article entitled "Peking University's Talented Son Chang'an Sells Meat" aroused widespread attention in major domestic media, and was reprinted by hundreds of media in a short period of time.
The protagonist Lu Buxuan, a talent with higher education at Peking University, chose the seemingly low-tech profession of selling pork in the market, and the ensuing inferiority complex and huge pressure of public opinion made him enter the darkest moment of his life and was named the "butcher of Peking University" by the outside world.
Due to extensive media coverage, Lu Buxuan became a "celebrity" overnight, and at the same time, it has also become a typical case of the surrounding crowd questioning "whether reading is useful".
All of a sudden, the discussion on the "uselessness of reading" in society arose again, and many people questioned: "Even the graduates of Peking University and Tsinghua University can only sell pork, so what is the point of studying?" Just as Lu Buxuan himself said, if he does well, people will say, "After all, it is Peking University, it is normal"; once he is careless, it will attract ridicule: "Peking University's is at this level?" The sentence "Isn't Peking University still selling pork after graduation?" deeply pierced his heart and made him unable to calm down for a long time.
When the excessive focus of the outside world on the halo of prestigious schools dissipates, people in real life are working hard for three meals a day, regardless of their academic qualifications, they are working hard and living sincerely.
For the criticism that Lu Buxuan endured because his career did not match his identity in a prestigious school, people often ignored how he spent those dark days and how he endured the huge psychological gap.
Until April 2013, when Lu Buxuan was invited back to Peking University to give a lecture on entrepreneurship, he choked up several times and said frankly: "I have disgraced my alma mater, smeared me, and I have become a negative teaching material." This sentence expresses the guilt and struggle in his heart.
02. From failing the college entrance examination to being the top student in liberal arts, a turning point in his life after graduating from Peking University
In 1966, in an ordinary family in Chang'an County, the ancient capital of Xi'an, Lu Buxuan was born, this family has been clothed for generations, and his father is full of desire to make the family proud, hoping that Lu Buxuan can get ahead.
Lu Buxuan has shown outstanding wisdom since he was a child, from primary school to middle school, he has always been the top student in his class, and his grades have always been outstanding.
When the college entrance examination is coming, Lu Buxuan's father sent him to the examination room with great expectations, firmly believing that this exam will open the door to his son's famous university, and even has begun to look forward to getting the admission notice, he can go to the ancestral grave to set off a string of firecrackers to comfort his ancestors.
However, things are often not as good as they should be, and the higher the expectations, the heavier the sense of loss.
In the college entrance examination that year, Lu Buxuan's performance did not meet expectations, and he finally received not a notice from a top school, but an admission notice from Xi'an Normal College.
What's even more poignant is that the children of relatives who took the college entrance examination together successfully entered the National University of Defense Technology.
Lu Buxuan had mixed feelings in his heart, and his father's originally high expectations instantly came to naught, languishing like a frosted eggplant.
Facing his father's eyes full of disappointment, Lu Buxuan seemed to have received a heavy blow, made up his mind, resolutely tore up the notice, and chose to repeat the study for a year.
In the days of repeating, Lu Buxuan went all out and tried his courage, knowing that there could be no more mistakes after this setback.
After a year of hard work, in 1985, Lu Buxuan lived up to expectations, overwhelmed the crowd in the college entrance examination, won the first place with the first overall score in liberal arts in Chang'an County, and was admitted to the Chinese Department of Peking University.
Upon learning of this good news, Lu Buxuan's father regained his joy, and his excitement was overflowing, he set up a feast at home, invited relatives and friends to celebrate together, and proudly said when he met people: "My son is going to Peking University!" In the traditional Chinese concept, if you are good at reading, you are expected to enter the official career, Lu Buxuan's father has high hopes for his bright future in the future, imagining that he may be able to sing all the way in the officialdom and add glory to the civilian family.
But the script of life is not always played out in the direction that people expect, although Lu Buxuan was successfully admitted to Peking University, his life trajectory did not develop according to his father's vision.
After graduating from Peking University, Lu Buxuan embarked on a path that was completely different from what his parents expected, and opened a new chapter in a different life.
03, the struggle and rebirth of Peking University talents
After graduating from college, Lu Buxuan stepped into the society and soon found that the real world was completely different from what he imagined.
The social atmosphere at that time was simply difficult for a person with a stubborn personality like him.
The arrogance of the literati in his bones made him unwilling to give in and bow to the world, and the result was a life of poverty and a life of overstretched.
Born in a poor peasant family, and with no power or power, he was assigned to work in the Chang'an District Diesel Engine Factory, which is completely different from the life path that Lu Buxuan planned for himself.
When he heard that his classmates had all entered the system, he felt so uncomfortable in his heart.
It didn't take long for Lu Buxuan to endure the monotonous and tedious work in the factory, and handed in his resignation, feeling that he had nowhere to display his talents, and the literary creation and academic research he had been thinking about were getting farther and farther away from him.
With full of unwillingness and anger, he returned to his hometown and entered the county planning and economic commission.
"Conservative thinking, not flexible, too egotistical. This is Lu Buxuan's evaluation of himself in an interview.
Some people think that this is the arrogance that a talented person of Peking University should have, and it is a rare quality.
But these so-called qualities made Lu Buxuan suffer a lot in that era, and with that meager salary, it was difficult for him to make ends meet, let alone marry a wife and have children.
Lu Buxuan, who is married, seems to have lost some of his past arrogance and become stable and introverted.
With the burden of his family, he tried many entrepreneurial projects in the following years, and all of them were wiped out.
The long-term debt has worn out the arrogance of his Peking University genius little by little, and he has insomnia all night, and his body is getting weaker and weaker.
The house leak happened to rain overnight, and just when Lu Buxuan felt that his life was extremely bad, his wife filed for divorce.
When she married him, she took a fancy to his Peking University diploma and thought that she could live a good life.
As a result, the diploma has now become a piece of waste paper, and the days are getting tighter and tighter, Lu Buxuan has nothing to say about it, so he can only nod in agreement.
After the divorce, Lu Buxuan was completely depressed, and his body was not as good as day by day.
Desperate, he can only anesthetize himself by drinking.
In his own words, once the spirit and spirit collapsed, the whole person was finished, he didn't know what to do, and in the predicament at that time, no matter how hard he tried, he couldn't find the edge of success.
Fortunately, God doesn't always bully a person, and Lu Buxuan was lucky to meet his current wife after being depressed for a while.
The two quickly sparked a spark and started a family.
With the support and encouragement of his wife, Lu Buxuan slowly regained his confidence in life and regained his strength.
04. Started his pork stall career from a chance encounter in the vegetable market
Once inadvertently, when Lu Buxuan was shopping for vegetables in the vegetable market, he noticed that there was an endless stream of customers in front of the pork stall, some people specified lean meat, and some people specially bought fat.
This scene sparked his inspiration, and he wondered: why not sell pork yourself? This business is stable, the cost is low, the return on investment is fast, and it is said to be profitable.
So, in 2000, he opened a small shop called "Spectacle Pork Shop", a name that is a humorous self-deprecation for his pork stall.
After the store opened, Lu Buxuan temporarily put aside his past experience, unloaded his psychological baggage, and devoted himself to this new field.
Every day, he focuses on how to make the pork stall business more prosperous and how to increase sales.
Under the careful management of Lu Buxuan, the pork stall gradually opened up the market and accumulated a group of repeat customers.
The pork he sells is of good quality, tender and attractive, and he quickly won the trust of consumers because of its generous portions and honest management.
In addition, he is young and handsome, standing in front of the stall is like a living signboard, attracting more people to come to buy.
With the improvement of reputation and popularity, Lu Buxuan's pork stall business is thriving day by day, and his monthly income even exceeds 10,000 yuan, far exceeding any of his previous jobs.
With his busyness ensued, he had to handle a large amount of pork every day, sometimes fifteen or sixteen pigs a day.
But as business gets better, so does the trouble.
In 2003, officials from the industrial and commercial office suddenly came to his pork stall and demanded that his pork be inspected, and some arguments broke out in the process, and even his goods were seized.
Fortunately, after learning about Lu Buxuan's highly educated background and bumpy experience, the leaders of the industrial and commercial department sympathized with him and finally returned his goods.
What Lu Buxuan didn't expect was that his story was captured and reported by the media, and an article "Peking University Genius Selling Meat on the Streets of Xi'an" quickly caused heated discussions on the Internet, attracting many media to interview him and ask him about his future plans.
At the same time, his parents also learned of the fact that he was selling pork, which was very different from what they expected from him.
However, this reporting incident also brought a turning point, Lu Buxuan attracted the attention of the leaders of the Chang'an District Local Chronicles Office, and was given an opportunity to join the organization as a yearbook editor.
He immediately seized the opportunity.
After joining the company, this job requires him to have a high degree of care and rigor, and he must be meticulous in checking all kinds of place names, personal names and other information.
Fortunately, the patience he has cultivated over many years of selling pork, coupled with a solid foundation in the Chinese major at Peking University for four years, has made him successfully qualified for this job.
In the local chronicles office, Lu Buxuan made rapid progress, quickly mastered the basic skills needed to compile local chronicles, and was able to write high-quality articles.
His ability to do his job was highly praised by the editor-in-chief, who considered him 1.5 times more efficient than other colleagues.
In the editorial team, he has made remarkable achievements, and even participated in the compilation of a local chronicle that won a national commendation.
At the same time, Lu Buxuan did not give up the pork business, he invited his younger brother and recruited men to continue to run the pork stall.
While shining in the local chronicle office, while sticking to his pork business, Lu Buxuan's life trajectory has started a wonderful counterattack.
05. From a scholar to a butcher, to the establishment of a butcher school and the creation of a pork empire
After experiencing the ups and downs of life, Lu Buxuan decided to pick up the pen and record the first half of his life.
In 2005, in an autobiographical book entitled "The Butcher Sees the World", published by Beijing October Literature and Art Publishing House, Lu Buxuan used 200,000 words to describe his experience in the first half of his life.
After the pork stall was handed over to the brothers, the butcher who graduated from Peking University gradually faded out of the public eye, but at this time ushered in a turning point of fate.
In May 2008, Chen Sheng, also an alumnus of Peking University, approached Lu Buxuan, a graduate of economics who, coincidentally, also ran a pork business.
Chen Sheng first engaged in the beverage business, then changed his career to the pork business, and successfully created the largest local pork chain "No. 1 Pig".
He approached Lu Buxuan to cooperate, hoping to build a stronger business empire.
In August 2009, a year after Chen Sheng and Lu Buxuan met, the cooperation between the two gradually improved, and Chen Sheng came up with the idea of starting a butcher training school, believing that even selling pork requires professional knowledge.
The two hit it off, and after eight months of preparation, in May 2010, the butcher school officially enrolled students and was exempted from tuition.
The first batch of 68 students cover all levels of education from junior high school to undergraduate, the school implements strict militarized management, students need to get up at 4 o'clock in the morning to observe the slaughtering process, learn operation, cooking skills, understand pork nutrition knowledge, unqualified or persistent will be eliminated.
In order to practice good knife work, the school has a ton of wood for students to simulate and practice, to ensure that the knife is cut accurately and makes the pork more attractive.
After strict screening, only 40 of the 68 trainees successfully graduated and were sent to the stores of "No. 1 Earth Pig" for internship.
Lu Buxuan combined his years of experience and experience to compile a butcher training textbook and personally served as a lecturer.
In 2009, Lu Buxuan's personal annual income had reached 200,000 yuan, and his glasses butcher shop business was also expanding.
Then, Lu Buxuan and Chen Sheng decided to enter the high-end pork market, using pure local pig breeds, adopting semi-open breeding methods, the farm environment is like a pig paradise, and special people play music for pigs every day to ensure that pigs grow in a pleasant environment, so as to enhance the taste of pork.
On October 19, 2013, the two demonstrated their exquisite knife skills at the entrance of Peking University Supermarket, which won the applause of passers-by.
With the joint efforts of Lu Buxuan and Chen Sheng, "No. 1 Native Pig" successfully entered China's high-end native pig market, and achieved annual sales of 1 billion yuan in 2015.
As a result, Lu Buxuan's living standards have improved significantly, he bought a house and a car, and regained his self-confidence and vitality when he first walked out of the mountain village.
In 2016, Lu Buxuan completely resigned from public office and devoted himself to the pig industry, keeping up with the trend of the Internet, "No. 1 Native Pig" opened an online store, and gradually developed into a first-class local pig brand in China, with the help of the Internet, the brand influence has been continuously enhanced.
In 2018, the sales of "No. 1 Native Pig" reached 1.8 billion yuan, and the sales of Double 11 exceeded 400 million yuan in the same year.
Looking back on the past, 56-year-old Lu Buxuan has been ridiculed and frustrated, but he has always insisted on moving forward, and finally created his own miracle in the pork industry.
06. The mental journey from a "disgraced" butcher to a successful entrepreneur
In April 2013, Lu Buxuan finally mustered up the courage and was invited to return to his alma mater to give a speech after a long absence.
At this time, he was already the owner of a food company and had a successful career.
Despite this, he never seemed to be able to let go of the public opinion pressure brought to his alma mater by his identity as a butcher, and his words revealed deep apologies.
When the topic touched on the experience of the "pig killer", his face was gloomy, as if he had made some unforgivable mistake, and he bowed and apologized in public: "I can't live with my alma mater, I smeared it, I am a negative teaching material." This graduate, who became famous for killing pigs, did not receive accusations, but warm applause and encouragement from the younger students.
Prior to this, Lu Buxuan had never dared to set foot in the gate of his alma mater, and avoided participating in any school activities, until 2004, when he mustered up the courage to participate in the class reunion.
In this speech, as an "atypical" entrepreneur, he shared his journey with students who are facing employment problems.
He said: "No matter what career you choose, you should be respected, and there is no 'shame' job in life, and there is no 'bad mix' in life." He used his own experience to tell everyone that every industry has value and every contribution deserves respect.
Today, Lu Buxuan and his partner Chen Sheng have pushed the butcher industry to a new level, and the company they have jointly built has a market value of more than 4 billion, which can be called a business empire.
In such a "special" industry that many people should not set foot in as "Peking University talents", Lu Buxuan has successfully shaped himself into a useful person to the society with his solid knowledge and realized the perfect combination of knowledge and practice.
His story is undoubtedly a vivid interpretation of the concept of "no profession is noble or cheap, and the best in the industry".
07. The mental journey from selling meat on the street to "pork king".
In a recent in-depth interview in 2024, Lu Buxuan analyzed himself: "I can be said to be the first Kong Yiji in my era to take off his bookish coat. He recalled that more than a decade ago, he would avoid the camera in the face of media chase, but now he has accepted all this, believing that the media attention has changed the trajectory of his life.
"If it weren't for the media's involvement, I might still be just a self-employed pork seller on the streets of Xi'an. ”
After experiencing the ups and downs of life, Lu Buxuan is most grateful to his two wives, especially his current wife Chen Xiaoying.
He said that if it weren't for Chen Xiaoying's careful guidance and companionship, he would probably sink into a drunken dreamer in frustration, instead of becoming today's "pork king".
In many public occasions, Lu Buxuan is always full of gratitude to his wife and cannot express it in words.
For his ex-wife, Lu Buxuan has no complaints.
He knows that if he didn't have the fate of his ex-wife, he would not have met Chen Xiaoying, let alone have the opportunity to examine himself and then achieve self-change, so he also regarded his ex-wife as an important person at the turning point of his life.
Keeping up with the pace of the times, Lu Buxuan also registered a personal short video account, and his business is getting bigger and bigger, and his influence is increasing day by day.
Even with this achievement, he struggled with the question of how useful reading was.
His son is certainly protected by his wealth, even if he only has a high school education, but what if he is an ordinary person? He knows that the value of reading cannot be quantified, at least not directly related to reading itself.
When he was young, Lu Buxuan was also too ambitious, and he failed to recognize his ability and positioning, so that he wasted his years.
He used his own experience to warn the world: only by reflecting on oneself and seeing the reality clearly can one achieve a counterattack and transformation in life.
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