Preamble:
Recently, a news story about Kawasaki Heavy Industries' fraud has attracted a lot of attention. According to reports, a subsidiary of Kawasaki Heavy Industries has been falsifying for 38 years, and the scope of the case is very wide, including altering test data and tampering with testing equipment. As soon as such news was exposed, it immediately caused an uproar in Japan, and also cast a shadow on the Japanese economy, which was already not optimistic due to the epidemic and the postponement of the Olympics.
1. The recent situation of Kawasaki Heavy Industries.
When it comes to Kawasaki Heavy Industries, I believe many people will be familiar with it, because as a long-established heavy industry company in Japan, they were indeed famous many years ago, and they were once a veritable "heavy industry giant" in Japan. In recent years, however, it seems that less and less people talk about Kawasaki Heavy Industries, after all, the products they once boasted of are now struggling to make a difference in the international market, let alone in Japan.
In fact, the reason why Kawasaki Heavy Industries has appeared in this situation is largely because they have been stuck in the "glory" of the past, and have not been able to adapt to market demand and make timely adjustments and innovations. Judging from the most intuitive performance data, they have indeed begun to show a series of declines in recent years, and this downward trend does not show any signs of improvement.
2. Kawasaki Heavy Industries History.
If we want to really solve the problem of Kawasaki Heavy Industries, then we must start with their founder, because only by understanding the old gentleman of Kawasaki Masazo can we better understand some of the development processes of Kawasaki Heavy Industries. Kawasaki Masazo can be said to be a very far-sighted entrepreneur, who has been involved in the field of heavy industry for many years and has achieved very good results.
Under the leadership of Kawasaki Masazome, Kawasaki Heavy Industries did embark on a very successful development path at that time, whether it was in the fields of shipbuilding, motorcycles, or even helicopters, they had a very dazzling performance, and it can be said that they were the leaders in the field of heavy industry at that time.
However, after such a glorious period, Kawasaki Heavy Industries does not seem to have any major breakthroughs and surprises, but began to show some less optimistic signs, such as product development and sales have had a lot of problems, and for various reasons, led to a sharp decline in financial status.
3. The current situation of Kawasaki Heavy Industries' products.
One of the most typical examples, they were proud of the submarine products at that time, there are almost no countries and regions in the world submarine technology can compare with Kawasaki Heavy Industries, so many years ago, no matter where submarines were needed, as long as it was a product of Kawasaki Heavy Industries, then there were almost no competitors.
However, just when everyone is still proud of this, what they didn't expect is that the current international market has undergone earth-shaking changes, and the demand for submarines is no longer so urgent, on the contrary, everyone is more concerned about the balance of price and performance, and at this point, Kawasaki Heavy Industries seems to have been a little unable to cope.
On the one hand, the high manufacturing cost, on the other hand, the performance advantages of the product itself can not bring enough market recognition, as a result, their submarine products have begun to become "unsalable" in both the international market and the domestic market, and this unsalable phenomenon does not seem to be able to be improved in a while.
Fourth, the problems faced by Kawasaki Heavy Industries.
In fact, the most fundamental reason is that they cannot smoothly get out of the "glory" of the past, and this is inseparable from their product positioning.
In the past, Kawasaki Heavy Industries has always been very "self-feeling", they have always felt that as long as the products they produce, they will be warmly welcomed by the market, so when they are conducting product research and development, they are more blindly pursuing "technology leadership", and they do not pay much attention to the feedback and demand of the market.
However, the current market environment has completely changed, and Kawasaki Heavy Industries, which originally only cared about its own "play", must carry out a certain amount of "self-innovation" if it wants to be recognized by the market again, that is, what they should pursue now is actually a combination of "technology leadership" and "market orientation", rather than a simple and crude pursuit of technology.
Fifth, Kawasaki Heavy Industries should change.
For Kawasaki Heavy Industries, the change they should have is a 180-degree change in product positioning, to pay more attention to the products needed in the international market, rather than only caring about the so-called technology that they "play", only in this way can they make a difference in the international market, and it is possible to really get rid of the current predicament.
In addition, Kawasaki Heavy Industries should also pay attention to its employees and corporate culture, they have indeed had some problems, such as the phenomenon of involution is more serious, and some employees have chosen to "retaliate" against the company for various reasons, these are problems that they must pay enough attention to.
In my opinion, the reason why Kawasaki Heavy Industries has problems such as employee "retaliation" is largely because they have not been able to give employees a good working environment and corresponding benefits, which virtually makes employees feel the "squeeze" from the enterprise, which will not only affect the psychology and emotions of employees, but also may directly affect the quality of products and bring greater hidden dangers to the enterprise.
Epilogue:
Indeed, it is not a simple matter to change the current predicament, but Kawasaki Heavy Industries must understand that the problems they encounter are not a "disaster" on a whim, but a "crisis" that must be faced and solved in the long-term development.
At the same time, I also hope that the story of Kawasaki Heavy Industries can give some inspiration to other Japanese time-honored enterprises, whether it is in terms of technological renewal or market expansion, they should have more innovation and breakthroughs, and can no longer blindly indulge in the "glory" of the past, and ignore the current market demand and employee well-being, only in this way, it is possible to "live endlessly" in the fierce market competition.