[Exclusive report of all media of Zhezhi Think Tank]
Director Han Shiwang, founder of Zhezhi Think Tank
A few days ago, Han Shiwang, an economist, founder and director of the expert office of Zhezhi Think Tank and chairman of the company's legal person, together with Ye Hong, general secretary general of Zhezhi Think Tank, and Dawei, marketing director, went to the home furnishing globalization development forum to discuss the hot spots and selling points of global home furnishing and market development with many home furnishing exporters, overseas sellers and overseas warehousing companies, and made a data analysis report.
Han Shiwang made a speech to exchange and discuss
At the meeting, Director Han Shiwang pointed out that looking back on the past, China's home furnishings have gone through different stages such as "product going overseas", "supply chain going overseas" and "brand going overseas". As we all know, most of China's home furnishings in the early days went to sea in the form of OEM, and the products "could go out", but the brand "couldn't go in". To this end, the powerful head home furnishing enterprises began to build factories overseas, overseas acquisitions and other forms, hoping to get rid of the low-value product OEM model, and turn to a higher-value brand overseas model. With the development of Amazon, eBay and cross-border e-commerce platforms that have emerged in recent years, the current way of home furnishing to go overseas has become more abundant than before, and even many small and medium-sized home furnishing enterprises can easily take the first step to go overseas through cross-border e-commerce platforms, and more Chinese home furnishing brands have begun to emerge.
At the 2023 Shanghai Import Products Expo and Guangzhou Import and Export Products Expo, Zhezhi Think Tank reached an agreement with some overseas importers to focus on the design of home and outdoor products, and launched the "China Home Furnishing Design Concept Lab" with perfect humanization and fashion to increase the competitiveness of China's home furnishing exports overseas.
——Editor/Zhiyong/Planning/Ye Hong/Producer/Hongyan
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