Author: Xiaoshidai
In the eyes of consumers, the logistics supply chain is "invisible and intangible", but it is a vital part of the operation of food companies. The vast logistics network is woven into an invisible "chassis", which transports a wide variety of ingredients and goods every day to meet the daily needs of consumers.
A few days ago, Xiaoshidai was invited to participate in the media open day held by Global Freezer Services, a smart cold chain operator under GLP, and interviewed the company's senior management. Founded in 2019, this cold chain operation enterprise focusing on high-quality food logistics is currently building and operating 31 cold storage facilities in 22 cities, with a total storage capacity of more than 4.75 million cubic meters, making it a leading cold chain logistics enterprise in China in terms of network coverage and storage capacity.
Below, please follow the pace of the snack generation, take Pu Leng as a microcosm, and see how food companies can build the "chassis" of the logistics supply chain.
Operational transparency + visualization
Different from the cold storage development and leasing enterprises in the market, Puleng is actually a third-party cold chain operation service provider, through the way of "warehouse and distribution integration, BC integration", it can provide brand customers with the whole chain of cold chain operation services, including high-standard full-temperature zone warehousing, transportation and distribution, international freight forwarding, one-piece delivery and other logistics services. On this basis, Puleng also launches professional and personalized solutions for customers in e-commerce, supermarkets, catering and other industries.
In fact, many well-known food companies have a cold figure behind them. According to the relevant person in charge of Puleng, the company has provided high-standard smart cold chain operation services for more than 600 domestic and foreign enterprise customers, including well-known food brands, supermarket retail, chain catering enterprises, etc., such as the familiar 7-ELEVEN, Blueglass, Peets Peet's Coffee, Blue Bottle Coffee, Tea Baidao, Coco Milk Tea, Domino's, Costco, Mars Foods, etc., as well as the head live broadcast e-commerce platform, Large supermarkets and many other enterprises that are inconvenient to disclose their names due to commercial reasons are using the cold chain service of Puleng.
On the day of the media open day, the "military intelligence room" of the Puleng operation system seen at the Shanghai headquarters of Puleng was impressive.
In this 30-square-meter room, on a visual digital signage that is nearly wall-high and about 10 meters long, multiple screens are simultaneously broadcasting real-time images of cold chain operation centers across the country.
Compared with other types of logistics, food cold chain logistics has a key element that determines food safety, and that is "temperature". According to the staff of Puleng, the above-mentioned "military intelligence room" can make the cold chain operation process "transparent", so that customers can trace the goods throughout the process and check the inventory situation in real time, including the most critical temperature indicators, and can also monitor and adjust them in real time.
In addition, Puleng also demonstrated their self-developed WMS (Warehouse Management System) at the scene. According to reports, it can not only track the current storage quantity and location of goods in real time, but also provide customers with a basis for decision-making through a series of operational data analysis that is only open to the customer.
The staff of Puleng told Xiaoshidai: "The digital intelligence of cold chain operation not only promotes cost reduction and efficiency increase for customers, but also helps customers improve decision-making efficiency. ”
Specifically, customers can check the inventory, expiration time and current average shipping speed of each product through the general cold system with one click, so that the brand can understand the current overall terminal sales in the region in real time, and if there is a large inventory of expiring products, they can consider relevant promotional activities.
Advantages of warehouse network
After visiting the headquarters, Xiaoshidai and his entourage drove to the Puleng Suzhou Huaqiao Logistics Center in Kunshan, Jiangsu Province. Adjacent to Kunshan Economic Development Zone in the east, Huaqiao International Business District in the south, and 33 kilometers away from Hongqiao Airport, the cold storage is an excellent distribution center in Shanghai and East China.
In the view of the above-mentioned person in charge of general cold, the location of the warehouse network is very important: the location of the warehouse can reduce transportation costs, shorten the supply chain cycle, and improve storage efficiency. "The warehouse network of Puleng is selected in areas with convenient transportation, close to customers and suppliers. The person in charge said.
It is understood that Puleng Suzhou Huaqiao Logistics Center is an important strategic layout of Puleng in Shanghai and surrounding areas, aiming to provide more convenient warehousing, distribution, dropshipping and other services for customers in Shanghai and the surrounding Shanghai area, attracting many well-known enterprises at home and abroad.
The person in charge said that in addition to a good location, Puleng also insists on designing and building a high-standard cold storage around the needs of the industry and customers. For example, it is important for many customers, especially catering customers, to build multi-temperature zones (including room temperature, constant temperature, chilled, refrigerated, and frozen) on the same plane, because it is convenient and more efficient.
In March this year, the well-known chain tea brand Chabaidao officially settled in the smart cold chain warehouse of Yantian in Shenzhen. This is also the third warehouse after Hangzhou warehouse and Hefei warehouse, Puleng and Tea Baidao continue to promote cooperation, aiming to provide a full range of services and support for the layout of Tea Baidao in Guangdong.
In 2008, the first tea Baidao was born in Chengdu. Since its establishment, Chabaidao has focused on exploring various combinations of natural ingredients and Chinese tea, and has continued to develop diversified tea products to improve consumer experience. As of April 5 this year, Chabaidao had a total of 8,016 stores in China. It is not easy to provide cold chain warehousing services for such a large-scale new tea company, which not only requires a unified and high-standard warehouse network across the country, but also preferably close to the urban area, which is convenient for distribution, which is conducive to the "integration of warehousing and distribution" and timely delivery to the store.
In addition, Puleng also provides value-added services such as accurate inventory management and quality inspection, weighing and labeling for Chabaidao, and in terms of transportation, three-temperature distribution and turnover incubators are used to improve the full load rate to ensure that fresh and high-quality raw materials are delivered to stores in a timely manner to meet consumers' expectations.
Guarantee quality and efficiency with "excellent service".
In the cold storage of the Suzhou Huaqiao Logistics Center in Kunshan, Jiangsu, Xiaoshidai saw that the operation staff of Puleng was quickly separating and reading the code of a batch of imported chilled beef, and carefully made the corresponding operation records.
For a long time, Puleng has pursued the quality policy of "doing things right the first time and every time" to provide customers with high-standard intelligent cold chain operation services. In Puleng, the cold storage needs to be licensed, and the employees need to be licensed. "Cold storage that fully meets the standards of general cold 3.0 enterprises can be issued with a warehouse opening license, and a warehouse cannot be opened without a license. The same is true for those working in the warehouse. The relevant person in charge of Pu Leng said.
At present, Puleng has obtained a number of international authoritative quality certifications such as BRCGS, ISO9001, ISO22000 and SA8000. Of particular note is the BRCGS (Brand Reputation Compliance Global Standard) certification in the UK.
It is understood that BRCGS certification is a global safety and quality standard certification for food, founded by the British Retail Association, its members include large multinational chain retail enterprises, department stores, urban stores, online stores and other retailers, the product involves a wide range of products, and it is also one of the certifications that many multinational enterprises are most concerned about. At present, 4 cold storages, including Suzhou Huaqiao Logistics Center, have passed the certification, and many other cold storages are in the process of applying for certification.
At present, brand enterprises pay more attention to the quality and operational efficiency of cold chain services, and the demand for a national cold chain operation network with unified service standards has also increased significantly.
Xiaoshidai learned from Puleng that in the face of the upgrading of market demand, starting from this year, the company will aim at "excellent service" from top to bottom to do a good job in every detail, and continue to invest in digital intelligence, while improving the quality of operation services, reducing costs and increasing efficiency for customers.
Based on this, the most important concern of Puleng at the moment is not market share, but customer satisfaction and how to create sustainable long-term value for the future. "'Service excellence' will be Buleng's long-term goal, and we hope to achieve this goal every day in a down-to-earth manner, step by step. The person in charge of the above-mentioned general cold said.