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The Legend of Moutai Town: The Ingenuity Inheritance of Du Chunyang and Huaixian Old Liquor

author:China Food Industry Magazine

In recent years, with the upgrading of consumption and the increasing improvement of people's living standards, the liquor market has also undergone earth-shaking changes. As the price of liquor continues to rise, it is becoming more and more difficult to find a good bottle of liquor, and it is even more difficult to taste excellent soy sauce liquor. However, Huaixian old liquor has won the love of many wine lovers with its excellent quality and wonderful taste, and has become the leader in soy sauce wine.

The Legend of Moutai Town: The Ingenuity Inheritance of Du Chunyang and Huaixian Old Liquor

Many friends are curious, how did Huaixian old wine win the favor of drinking friends?

In Moutai Town, China's wine capital, there is such a legendary old wine master - Du Chunyang. He has been silently sticking to it for nearly 70 years, focusing on storing old wine, and the locals often say: "Drink Moutai to find Ji Keliang, drink old wine to find Du Chunyang!"

This Du Chunyang, can be described as a generation of grandmasters, he from the age of 16 to step into the winemaking industry, after three years of careful development, he used persimmon and green gang seeds and other wild fruits, successfully brewed a batch of excellent quality, excellent taste of fine wine, won people's praise.

Now Du Lao is in his old age, but he still sticks to the front line, and this craftsman spirit is known as the "Chu Shijian" of Moutai Town. And the classic work of Mao's old wine, Huaixian old wine, came from the hands of Du Lao.

The Legend of Moutai Town: The Ingenuity Inheritance of Du Chunyang and Huaixian Old Liquor

Huaixian old liquor and Moutai liquor have the same origin and same stream, sharing the superior natural environment and cultural resources of Moutai Town, and Huaixian old liquor is brewed by using the excellent natural geography of Moutai Town and the traditional craftsmanship of Moutai.

The body of Huaixian old wine comes from the old wine warehouse of Du Chunyang Du Lao for nearly 70 years, and 35% of the highest quality old wine is selected. The entrance is soft and smooth, with a long aftertaste, and you can taste the taste of Moutai aging in every bite. Huaixian old liquor not only reproduces the taste of Feitian Moutai, but also shows the unique charm of Huaixian old liquor in the details of "old liquor".

The Legend of Moutai Town: The Ingenuity Inheritance of Du Chunyang and Huaixian Old Liquor

Therefore, it is not only known as the wine with the closest taste to Feitian Moutai, but many loyal lovers of Moutai even praised that Huaixian old wine surpasses the new Feitian in terms of the charm of aging fragrance.

However, today, when the price of Moutai is soaring, taking the entry product Huaixian Old Liquor Chen Tan 6 as an example, its body is at least 12 years old, but the price is much lower than that of some OEM products. Du Chunyang said frankly that the original intention of winemaking is not only the pursuit of excellence in taste, but also the charm of fine wine. Therefore, although every bottle of Huaixian old wine is old wine, the price is very affordable.

The Legend of Moutai Town: The Ingenuity Inheritance of Du Chunyang and Huaixian Old Liquor

Du Chunyang once said frankly: "I must make old wine, and I must sell new wine at a price." This "move" has won wide recognition from the public. With its taste close to the sky, Huaixian old wine has topped the list of popular old wines many times. Even a well-known liquor expert in Guizhou also spoke highly of it after tasting, believing that this liquor has outstanding sauce aroma, rich thatched aroma and full of aging taste.

Du Chunyang and his Huaixian old wine have written a legend with perseverance and quality. Their stories show us that true wine is not only about the taste of excellence, but also about the respect for the winemaking process and the sincerity of the consumer.