At the beginning of spring, the snow melts, and the origin of birch life is quietly sprouting. Deep in China's largest primeval forest, the Xing'an Mountains, birch sap, which has accumulated energy and nutrients for a whole winter, begins a 10-15 day sap harvesting period.
On April 18, in the name of tracing the origin of Chinese birch, Jiahua launched the world's first birch theme festival "418 China Birch Traceability Day", which means that "the tree wants to develop", so that more consumers can pay attention to the origin of fresh birch sap, and let the world birch sap industry see the standard of China's birch sap.
The problem of the globalization of birch sap is little known
Once the birch sap leaves the tree, its own highly active nutrients will have a fierce battle with external bacteria and microorganisms. If the freshness is not effectively locked in time, the sap will begin to ferment and change in just 6 hours.
The three major elements of "effective", "timely" and "fresh" have become a difficult problem for the globalization of the birch sap industry.
In order to completely retain the original freshness of birch sap, Jiahua has spent several years and obtained "9 patents" technology, and the self-developed production line has overcome the global industrial problem of locking fresh mass production with "zero addition original essence and fresh locking patent technology system" and "zero addition room temperature concentration patent technology system", and "grabbed" the freshness of birch sap in a race against time. In addition, Jiahua also participated in the drafting and formulation of a set of birch sap collection standards related to "sustainable coexistence between man and nature" and "refined scientific aseptic collection", and became the "first contributor to industry standards" in response to market supervision and management.
Five fresh standards, Jiahua people dare to race against time
In early spring every year, there is only 10~15 days of juice before the birch tree sprouts. In the past, the lack of standard constraints on the juice harvesting methods of the industry, the excessive single tree juice collection, the rough cutting of the juice collection port, and the simple juice collection tools exposed the gains behind the pursuit of "quantity" yield, and also brought devastating "failure" hidden dangers to ecological resources and subsequent processing links.
The collected birch sap has been out of shape in the process of locking freshness, because it cannot guarantee its purity and activity when leaving the tree, which has become a problem in industrial processing and canning technology. The road to fresh drinking of birch sap is even more difficult.
From the beginning of its establishment, Jiahua has adhered to the determination to let China's fresh birch sap enter the public, coped with the industrial problems of globalization, and overcame them one by one, from the raw materials are fresh, the technology is fresh, the packaging is fresh, the taste is fresh, the nutrition is leading, the five fresh standards are formulated, the mystery of Yunhuo is explored, and a new era of birch sap fresh drinking has been opened, and you can drink the taste of spring in Xing'anling at home.
Escaping into the golden wild birch forest in the Xing'an Mountains at 47 degrees north latitude to collect the juice, Jiahua built a factory from the source, manually transported the bags on foot, went out of the mountain in 2 hours, and transported it to the non-contact road, immediately sterilized in the golden 6 hours, and processed it at room temperature, just to make the active ingredients of the birch sap undamaged. From the mountains to the factory, from the forest to the taste buds, Jiahua has rules to follow in every link, and strictly controls it, just to give the rare gift of nature and retain its purity and freshness when it first appears.
Natural forest plant drink, leading a healthy forest life
Under the trend of upgrading the consumption of healthy, green and environmentally friendly natural plant drinks, the emerging category of birch sap is being popular among people who advocate a healthy life.
After 9 years, Jiahua has been able to restore a "forest taste" from the depths of the Xing'an Mountains for every consumer who loves life. Every drop of birch sap needs 3 years of natural cultivation, passed the EU organic certification, the taste is refreshing and sweet, with birch fragrance, 100% original juice fresh drink, 0 preservatives and 0 sucrose. Take a sip of the sweet fragrance and embrace the spring of the birch forest.
In addition, Jiahua also cooperated with the Beijing Institute of Nutrition Source to set up a birch sap function research and development center, and the study found that fresh birch sap has been scientifically proven to be rich in more than 60 kinds of natural active plant-based nutrients, including vitamins, minerals, amino acids, polyphenols, flavonoids, a series of prebiotics, birch triterpenoids, etc., which can meet people's daily light drink nutritional intake needs, and present natural and excellent products for consumers who love nature and pursue quality life.
Set an industry benchmark and achieve a leap in brand value
Ten years of sharpening the sword, Jiahua's position in the birch sap industry should not be underestimated. It not only continues to make breakthroughs in technology, but also wins respect with its firm pursuit of quality and respect for the natural environment. Since 2015, Jiahua has spent 9 years, exploring and leading the ecological transformation of birch sap, respecting the fresh gift of this natural land, and also respecting the right of "goodness" enjoyed by every consumer, aiming to bring consumers more natural living quality.
From the source of the forest to the taste buds of the tongue, Jiahua carefully guards every natural taste to ensure that it is as fresh as ever, so that the world can witness that even under the challenges of modern industrial production, Jiahua retains its awe for the laws of nature. Every drop of birch sap embodies the wisdom and innovation of Jiahua people, and every trace is a tribute and rarity to nature.
Jiahua 2024 birch sap Xing'anling traceability season has now begun, and the company advocates that April 18 every year is the Chinese birch traceability day. We invite the public to witness the whole process of birch sap from the primeval forest to the hands of consumers. Through an open and transparent traceability process, it aims to deepen everyone's understanding of this emerging category and ensure that every consumer can feel at ease when savoring. Jiahua actively calls on the entire industry to sincerely dedicate itself to every user with fresher and higher standard product quality.
This traceability season is a dialogue between taste buds and nature, Jiahua's adherence to the concept of healthy life, and a solemn commitment to every consumer, Jiahua has always adhered to the product standard of 0 preservatives and 100% original juice, so that consumers can drink natural and fresh birch sap at home.