Zhenxin Town Xiaomao | wen
The world has become quite wrong again, at least lately in the college dorms, where something very strange has happened.
At three o'clock in the evening, dozens of male college students were hot and sleepless, waving their arms at the air and showing an elusive evil smile on their faces. If it's not the Straw Hats who found One piece, it's that they've collectively been beheaded.
At two o'clock in the morning, a number of immature teenagers suspected of still studying in high school collectively showed off the signature pose activated by Genshin Impact, and then danced and jumped up and down in the corridor, suspected of eating Yunnan poisonous mushrooms, fantasizing about performing some ulterior evil ritual.
There are almost countless such cases in recent times, and there seems to be a mysterious force that entangles countless people, driving them to make a low-EQ action of smashing the light on any occasion. Behind all this, is it the degradation of morality or the distortion of human nature? I don't dare to think about it anymore......
Well, actually, it's because they're all playing a game that suddenly exploded. Declare in advance, you can scold me for rubbing the heat, but this article is not an advertisement, it is really an abstract and inexplicable game that is so popular.
Here's the thing. If you've opened the TapTap Hot List recently, you'll find a very outrageous thing: on TapTap, which is dominated by young people and two-dimensional people, there are three fishing games in the top eight of the hot list. Among them, "Happy Fishing Master" firmly occupies the top spot, and it has not come down in the past few days.
This is not the most rebellious, on the iOS free list with a wider audience, this product has even dominated the list for more than a week, and the best-selling list has also been back and forth with the phantom gods.
From dotted data
As for Douyin, by the time I wrote this article in the afternoon, the total number of views of this game had exceeded 1.5 billion, with an average increase of more than 100 million a day.
A mass-produced skinning game like "Legend of Blood", punching "Glory of Kings" and stepping on all the two dimensions, aren't you curious why?
Anyway, I'm curious.,I couldn't help but follow the trend and download a wave.,As a result,It's really a bit of a top.。 In fact, it is an extremely simple fishing game, except for pulling the fishing line → catching the fish, there is no other operation. You don't even need to think about what bait to use, where to cast the hook and the weather, and for a professional angler, it could be as simple as having Wu Xfan sing "zood" out loud in prison.
But one of the charms of this game is that it's simple and doesn't require a lot of brains. After the renaissance of fishing in recent years, this sport has become a traffic darling on major social media, with millions of views at every turn. But in reality, there are very few people who have the energy/time/technology to go fishing. Using the simplest threshold to satisfy a small (cloud) hobby of countless people may be like "Honor of Kings" greatly simplified the mechanics of MOBA games, but became the most popular MOBA game.
On social media, the main promotional point of "Happy Fishing Master" is its somatosensory gameplay. This game supports gyroscope, allowing the player's actions in reality to be directly fed back into game operations. For example, every time the rod is thrown, the player needs to hold the mobile phone to make a throwing action, and when the fish is hooked and retracted, it needs to hold the mobile phone to recycle, focusing on a real sense of substitution.
So when I saw Happy Fishing Master, the first game that came to mind was actually The Legend of Zelda: Sword of the Sky. "Sword of the Sky" is the most unique game I've ever played, and with the special controller design of the Wii and Switch, players are very encouraged to use motion sensations to play. The left hand corresponds to the shield, the right hand corresponds to the sword, horizontal slashing, straight stabbing, oblique slashing, and shielding, your actions in reality determine Link's actions in the game, and at the same time, the scenes in the game will also show different physical feedback according to the operation.
The physical feeling of "Happy Fishing Master" is definitely not as good as "Sword of the Sky", but it is good that it was born in the era of short videos. A simple throwing action, combined with an exaggerated performance, can make the show outstanding. In the short video app, everyone can be famous for 15 seconds.
So, is "Happy Fishing Master" just a somatosensory game that unexpectedly exploded with short videos (and possibly marketing)? Of course not, otherwise it has no value for us to talk about, and gamers are not tasteless fools. To really understand the magic of this game, you'll have to get started and play, and then you'll find out that this seemingly humble skinning game actually contains a lot of subtle and sophisticated design details.
First of all, the game's graphics are actually pretty good. Except for a few difficult AI NPC stand-up paintings, the scenes in the game are exquisite, and the composition, light and shadow, and fog are obviously designed, and it doesn't feel cheap to play.
Moreover, unlike most skin-changing krypton games on the market, the UI design of "Happy Fishing Master" is actually quite refreshing, and if it is simplified, it can be compared with console games. I think the minimalist UI is very suitable for the game theme - if you think about what the fishing guy picture is, isn't it just a peace of mind, relax and relax?
And then there's the specific gameplay, which I'll summarize in one sentence: this is a numerical RPG mobile game that mimics the gameplay of the racing genre.
Sounds like a huge abstraction, right, but you can understand it with a little explanation. In the game, the stamina of the fish is actually the amount of health, and the fishing rod used by the player has different attack power and line length, that is, the player's HP is equivalent to the product of attack power and line length. In the process of fishing, the player and the fish drain each other's blood, and if the player wins, the fish is caught, and the fish wins.
You can see the number of blood lost on the fish
To put it bluntly, it's still a competition value, which is also the main krypton point of the game.
However, "Happy Fishing Master" uses a very clever performance technique to package "Compare Size" into an exciting action game. There is tension in your fishing line, and if the tension is excessive, it will explode the rod, which is equivalent to an instant short health bar, and you need to control the rhythm of attacking and letting go;
At some appropriate times, you can slip through the left and right swing rods, and if you succeed, you can accumulate one bar of energy, and if you are full of three bars, you can burst the gas, and ignore the tension in a short period of time, and frantically reel in the line, which is very similar to the nitrogen acceleration in a racing game;
PS: Here I'm PK with other players.,This game has a battle system.,But now there's a bunch of bugs.,I won't talk about the specifics.
In addition, when the game is first hooked, there is a QTE link called the thorn fish. If you hit the yellow color just now, you'll start the game with a lot of damage to the fish, which is a lot like the ejection start in a racing game.
At first glance, it seems a bit difficult, but in fact, each link is very simple, that is, through quantitative changes to cause qualitative changes, so that the fishing process in the game is just stuck in a suitable threshold range: not so simple that it feels boring, nor is it so complicated that it makes people burn their minds. Moreover, the special effects of this game sometimes are quite sensitive, and when you encounter a boss-level rare fish, the fishing rod in your hand is rubbed to the fire, and it burns up all of a sudden, and it is really a bit of excitement to play with fish.
In addition, another layer of fun in Happy Fishing Master, or one of the great joys of fishing games, is a kind of joy similar to catching Pokémon.
You never know what kind of creature will float up when you go down with a rod. And before you can uncover the mystery, you have to go through a battle with the fish. To a certain extent, I think fishing is also like a bitter and then sweet gacha, which is more interesting than simply gacha and unboxing.
Knowing that players are good at this, "Happy Fishing Master" is very chicken thief, and the appearance and variety of fish are particularly delicate and rich. As I said earlier, the game's setting is pretty good, but compared to the fish modeling, it's still a starry night.
Along with this, the game's bestiary system is also very beautiful, not only listing each species of fish, but you can also learn about their introduction and characteristics in the "Aquarium".
In order to add fun, randomness and a sense of achievement, each fishing ground in the game is also inhabited by some rare fish with a slightly fantastical color. These fish are like legendary Pokémon that are hard to come across and difficult to catch, but once they are in their possession, they provide players with a powerful sense of accomplishment and a large number of in-game scores.
I've always liked to emphasize that I think the essence of game design is to provide positive feedback, whether it's a simple and brutal feeling or an emotional sublimation after rounding the eighteen bends of a mountain road. And "Happy Fishing Master", positive feedback is always provided in a very timely manner. The game's achievements system is so dense that with every little catch of fish, you'll earn a bunch of new titles, telling you that your overall completion is growing, and you're one step closer to completely conquering the fishing grounds and unlocking all the Pokédex.
And as a krypton gold game that sells values, the most chicken thief about it is that you can't spend money at the beginning of the game. Players will not be able to unlock the shop system until level 8. It takes about two hours of continuous play to get to level 8, and until then, it's a pure fishing game with a crisp UI and timely positive feedback.
What kind of routine is this? I saw a question on Zhihu discussing beauty schemes, saying that big people don't lack resources of the opposite sex at all, and they are generally highly intelligent, how can it be that beauty tricks are possible? As a result, an answer made me understand at once, where is the real beauty trick that makes you greedy for beautiful women's bodies, but for everyone's human weaknesses, making you think that this time is really different, as if you have found true love.
It's really unbearable
When the relationship is cultivated, the beauty will "unexpectedly tactfully" show that she needs you at just the right time. You two are already soul mates, how can you not pay for your true beloved? Even if you know that Aifei is a fox, you will be willing to die for her.
You say yes, Secretary Gao
I've already said how the game cultivates a relationship with you, but "inadvertently making a request" is presented like this: you meet a rare big fish, and after a fierce fight, the fish finally escapes from Ascension by a narrow margin. At this time, the game finally popped up a pop-up window, telling you that the big fish was still there in 5 minutes, and then popping up a cost-effective gift package, the price is not expensive, you just say if you have the urge to buy it.
But what is the most abstract thing, do you know, I can clearly see at a glance that this is a consumption trap, but it is really kryptonite. After all, I have been cool for so long, and I can't spend money if I want to, but I slowly accumulate the desire to consume krypton.
So it's not difficult to see that the producer behind "Happy Fishing Master" is definitely an experienced veteran who can make a seemingly humble game set off a craze on social networks.
Douyin: Mu only Huonan
A small game is inexplicably popular, and it must be fueled by luck and marketing. But everything behind it, where can it be easily summed up by following the trend without a brain?
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