Among the three major market segments, MPVs have always been niche and weak. In March, the retail sales of the domestic narrow passenger car market reached 1.69 million, an increase of 6.2% year-on-year, affected by the environment, sedans and SUVs have achieved year-on-year and month-on-month increases, MPV sales are only 94,000, because February is the off-season, and the car market recovered in March due to the price war, up 78% month-on-month, but it still fell by 5.6% compared with the same period last year.
Specifically, the "wind of electrification" still blew into the MPV market, and the Denza D9 DM-i once again surpassed the Buick GL8 to win the sales crown, with sales of 9,635 units in March, and it was also the only model to sell more than 9,000 units. The DENZA D9 DM-i is one of the few 300,000-level plug-in hybrid MPVs in the market, and because of its early launch, it has a first-mover advantage. The DENZA D9 DM-i itself is also very strong, the comfort is not inferior to the joint venture, the intelligence is even better, it can also be oiled and electric, it has low energy consumption, and is not afraid of limited battery life and long energy replenishment time like pure electric models, so it has been recognized by the market.
The second place is Buick GL8, which has been the top MPV sales champion before, and now it needs to add "definite words", which is the top sales of fuel MPVs. Buick GL8 has a huge user base and has always had a strong influence, so even if Toyota, Volkswagen, Honda and other old models enter the MPV market, they have not been able to shake the status of GL8. Until the launch of new energy models such as the Denza D9, it robbed many GL8 users, so GL8 also decided to launch a plug-in hybrid model, and the new car has landed in the Ministry of Industry and Information Technology, and it is getting closer and closer to the market.
Looking at other joint venture MPVs, only Toyota Sena and Grevia performed better and entered the top ten, mainly because of the terminal discount of about 20,000 yuan. As for the Honda Odyssey, because of its smaller size, it is more suitable for family use, and it is affected by SUVs in the same price range, so it ranks 12th, and its sister model Elysian is not directly on the list.
In terms of independent MPVs, in addition to the sales champion Denza D9 DM-i, there are also 8 models on the list, and the market share exceeds that of joint ventures. Among them, Trumpchi M8 and Trumpchi M6 are still selling well, both of which have entered the top five on the list, the former focuses on commercial vehicles, and the latter is more suitable for family use, in addition, Trumpchi is also stepping up electrification, and the new energy model Trumpchi E8 PHEV has also entered the list.
In MarchMPV sales list,There are three products from the new forces,The highest ranking is XiaopengX9,Mainly because of the higher cost performance,359,800The starting price is lower in the same class of models,Equipped with refrigerator、Color TV、Large sofa is not absent,Mechanical quality is equipped with air suspension、Rear-wheel steering。
What is more surprising is that although the ideal MEGA is controversial, it still managed to make the list, with 3,229 units sold in March, ranking 8th on the list, considering its price of 559,800, such a performance is already outstanding. Another model on the list is the VOYAH Dreamer PHEV, which is also a rare plug-in hybrid MPV in the 300,000 level, but because the brand influence is relatively weak, and there are strong competitors such as the Denza D9 DM-i in front, it is already good to have 2,764 units sold.
On the whole, in the MPV market, independent brands are gaining momentum more and more, and even old car companies such as Volkswagen have not shown much advantage in the MPV market. The second is the acceleration of electrification, with 5 new energy models entering the top 15, but they are still inferior to fuel models. The third is consumption upgrading, most of the models are between 20~300,000, and there are also cars at the 400,000 level. Therefore, in the future, more new energy MPVs and mid-to-high-end MPVs will be landed to provide consumers with more choices and further enhance the vitality of the MPV market.