Gansu, China, April 19 (correspondent Ma Xiao Wang Yuchen) "I don't have much money, and it is risky to open a physical store, while the online store has a low threshold and low risk, and only a computer can be done, and you can make money without leaving home." Wei Yao, from Huahai Town, Yumen City, happily told the author after learning e-commerce knowledge in the Yumen Vocational Skills Improvement Action Training Course, "The content taught by the teacher is very practical, and learning e-commerce technical knowledge is very helpful for our employment and entrepreneurship." ”
In recent years, Yumen City has carried out short video e-commerce training courses for agricultural products on a regular basis, using offline models to invite e-commerce teachers to carry out training, conducting short video professional training for 12 towns and towns in the city, and with the help of existing mature stars, talents, and Internet celebrity anchor resources for agricultural product enterprises, training and incubating enterprises to hold their own anchors, promote online sales of local products through multiple channels, and increase product exposure. Up to now, the free training has engaged in 95 e-commerce personnel and intended practitioners, helping more and more people to "touch the Internet" and get rich.
Lu Jinhua, 50, is also a beneficiary of e-commerce training. Through learning and training, she gradually mastered marketing skills, selling Yumen native products such as red wolfberry, black wolfberry, and chili noodles, and developed from a small Taobao store operator to a boss with annual sales of more than one million online and offline, realizing the "gorgeous transformation" of a rural woman.
The vigorous development of e-commerce has not only injected new momentum into rural revitalization, but also provided a new platform for rural people to work and start businesses. Based on the e-commerce building, Yumen City has built 3 live broadcast rooms, 1 product exhibition hall and 1 conference room, covering the whole ecological chain of exploration, training and transportation of Douyin, forming a mature and perfect Internet celebrity anchor training and supply system, and effectively promoting the "digital industrialization and industrial digitization" of agricultural products in Yumen City.
"We actively play the role of a bridge to train rural people who are willing to get involved in the e-commerce industry, support some rural people to start e-commerce businesses, and help them better achieve flexible employment and home employment in the Internet era. Wang Jianqiang, Yumen tertiary industry development office, introduced that with the development of economy and society, Internet technology and intelligent equipment have provided a new fulcrum for rural people's employment, and many local farmers have achieved employment and entrepreneurship without leaving home.
Yumen City has laid a solid foundation for e-commerce employment by increasing hardware investment. In recent years, Yumen City has accelerated the construction of a modern rural circulation network, built 1 municipal-level e-commerce public service center, 23 special agricultural product brand stores, direct-sales stores, and consumption assistance experience stores, 16 rural logistics distribution centers, township (town) level e-commerce service stations, and 65 administrative village e-commerce service sites, and built 12 Douyin accounts to help farmers such as Yumen Zhenhao, Dameng Yumen and Yumen Fengge, etc., and built an online and offline platform for the display and sale of Yumen agricultural products, and promoted the rapid development of the e-commerce industry. The new e-commerce format of "the warehouse is very large, the network is very smooth, the sales are far away, and the efficiency is very high", which realizes the "Yumen specialty products are sold all over the country". Nowadays, in Yumen urban and rural areas, through e-commerce, live broadcast and other methods, Qingquan ginseng fruit, Huahai melon, Changma mutton, Yumen wolfberry and other famous local specialties can be sold to the whole country with just a click of a finger.
In terms of promoting the employment of e-commerce among the rural masses, Yumen City has taken a two-pronged approach to software and hardware construction, continuously increasing investment in labor skills training for the rural masses, establishing a working mechanism of "e-commerce to help agriculture", often opening multi-form and multi-level vocational skills training courses, implementing subsidies for self-employment and entrepreneurship and social insurance subsidies for self-employment, etc., to enhance their own "hematopoietic" function.
Since 2017, Yumen City has insisted on holding training courses on computer technology and agricultural cultivation knowledge in the city every year, and has trained more than 3,000 rural people free of charge. At present, a large number of trained rural people in Yumen City have mastered certain vocational skills such as planting and breeding, clothing production, computer operation, home appliance maintenance, and e-commerce.
In 2023, the construction project of "Three Warehouses and Three Centers" in Yumen City will be launched, with an investment of 30 million yuan, focusing on the construction of 6 functional sectors and 11 sub-modules, including Yumen Cloud Warehouse, Xi'an Transit Warehouse, Suqian Front Warehouse, Agricultural Products Collection and Distribution Center, Quality Traceability Center and Live Broadcast Direct Sales Center, in the south of Yumen Goji Town. After completion, it will become the first comprehensive cloud warehouse in Jiuquan City that integrates the functions of live broadcast sales, grading and sorting, packaging, testing, warehousing, distribution, B2B transportation, B2C distribution and operation, and will build Yumen City into a core area of express logistics and even e-commerce industry in northwest China that connects Xinjiang in the west, Inner Mongolia in the north, Qinghai in the south, and Shaanxi in the east, laying the foundation for the development of agricultural industrialization and the commercialization and upgrading of agricultural products in Yumen.
"We will continue to increase employment training according to the characteristics of different types of rural people, encourage more rural people to integrate into 'Internet +' entrepreneurship, drive more rural people to engage in new employment forms of e-commerce such as live streaming, cloud customer service, online delivery, express delivery, etc., and promote the comprehensive upgrading of e-commerce employment and entrepreneurship in the city." Wang Jianqiang, Yumen Tertiary Industry Development Office, said.