As the calendar turns the page, the 2024 Labor Day holiday is getting closer. Now, there are only ten days left before that long-awaited vacation.
The May Day holiday, like a grand banquet, lasts for five days, bringing unprecedented opportunities to the film industry.
There is a long queue in front of the theater, and everyone has a longing for the unknown, hoping to find an escape from reality on the big screen.
It is reported that in the near future, there will be 11 new films with different styles that will be presented to the world one after another during this time.
The competition between them is like a wonderful competition, and each part has its own dreams and ambitions, hoping to win glory on this stage.
As the prologue of the on-screen adventure slowly unfolds, most of the upcoming films have already launched their pre-ticketing ceremonies.
Inviting every audience who loves stories.
Lock their seats in advance and find solace in the fantastical light and shadow.
Despite this, judging by the box office data disclosed so far, this year's May Day movie scene does not seem to be as bright as the stars.
Its bleak performance has revealed the tepid market, and an indescribable loneliness is gradually becoming clear.
With a cost of 200 million, the pre-sale of "Kowloon Walled City" is less than 200,000
This year's May Day holiday has been unusually generous in providing a valuable long screening period for the film industry.
However, despite this unexpected time window, most of the big studios decided to save their bombshells until the summer heat.
At that time, they will compete for the golden moment of the audience's attention in the summer heatwave.
So, during the golden holiday of May Day, although there are many new works blooming on the screen, there are still regrets.
Because those long-awaited blockbusters did not meet the audience as scheduled.
For example, "Mermaid 2", which has high expectations.
Despite the fierce market competition, domestic films still have their unique charm and are worthy of the audience's appreciation.
These works worth mentioning include "Peacekeeping Anti-riot Team", "No Thing That Can't Be Solved by a Hot Pot", "Journey Through the Moon", "Spending Money at the End of the Road" and martial arts "The Siege of the Kowloon Walled City".
In addition, the cartoon "Xiaoqian" is not to be missed.
With the clock hand pointing to 6 p.m. on April 19, the "Riot Squad Peacekeeper" film shines on the battlefield of the box office.
Its pre-sale box office is overwhelming, and it has already exceeded the impressive 4.285 million.
The film's first-day preview rate reached a staggering 39.6%, which is almost double that of other films, which is enough to witness the film's popularity.
Imagine what is the secret weapon behind a movie that suddenly becomes popular?
It is the charm of the actors who are as bright as stars.
Wang Yibo, Huang Jingyu, Zhong Chuxi, Ou Hao, these names are like shooting stars, attracting countless enthusiastic fans.
Their fan base is not just supporters.
It is also the driving force, their passion and energy, like an unstoppable trend, pushing the pre-sale numbers to unprecedented heights.
And "Peacekeeping Riot Squad" belongs to the film of peacekeeping.
Not only does it show a positive image, but it also makes the audience feel the importance of peace through a series of tense and touching stories.
Li Dachao, who was born as an action director, has now turned into a director, and has stepped into the spotlight with his profound attainments in action scenes.
Despite the ups and downs of his directorial career, the quality of his work has been a rollercoaster ride.
But every time a well-choreographed action scene unfolds on the screen, the audience can't help but beat their hearts faster, looking forward to being brought into that tense and exciting scene.
watched "There is No Thing That Can't Be Solved by a Hot Pot", with its unique and charming story line, it has captured the attention of many audiences.
The pre-sale box office is as high as 1.7625 million, although it ranks behind "Peacekeeping Anti-riot Team", it is like the rising sun, shining brightly, indicating the coming glory.
In the world of light and shadow in the film, the character played by Yang Mi has become the center of the story, and she not only has a charming demeanor.
With a momentum of not admitting defeat.
And Yu Qian and Tian Yu, as her right-hand men, escorted her with their wisdom and humor.
It can be simply seen that this is basically positioned as a comedy movie, and with its light-hearted atmosphere and wonderful plot design, it quickly captured the hearts of the majority of fans.
Although the journey of publicity was slightly bumpy, there were occasional whispers of dissatisfaction in the comment area.
But this film, as the only shining comedy star of the season, still has a charm that cannot be underestimated, and the potential is limitless, indicating a full house.
Compared to these two films.
The pre-sales of other new films are more average.
For example, "Journey Through the Moon" has not yet been released, and the pre-sale box office is only 247,600, which is not just a digital trend.
seems to be more like an expression of the popularity of Zhang Zifeng and Hu Xianxu.
and "The End of the Road" is slightly better, with the pre-sale box office soaring to 1.2097 million, starring Jia Bing.
Speaking of which, the resources of the guests are quite powerful, and there are only a few schedules in the circle this year, but he basically has new movies released every schedule.
This resource is not admirable.
The rest are basically the late classes during the schedule, such as "Xiaoqian", which only achieved 158,300 results at the pre-sale box office.
At the same time, "The Siege of the Kowloon Walled City" followed with 106,400.
For such an achievement, it is actually quite unexpected, you must know that Louis Koo's movie is on a short video, and the publicity is overwhelming.
When the giant is cold, why is it not popular
Previously, the movie "The Siege of the Kowloon Walled City", in this year's May Day schedule, like a fresh spring breeze, blew through the entire film industry.
It not only attracted widespread attention, but also made countless fans crazy.
The film tells the story of a group of big brothers who defend themselves against foreign enemies in a ragged walled city, and their bravery and skill, as well as the secrets hidden in the walled city, make the audience curious.
Originally, when the release date of this movie starring Louis Koo was announced, the majority of fans and the media had high hopes for it.
They believe that with Louis Koo's acting skills and the wonderful plot of the movie.
This work will undoubtedly set off a frenzy in the market, and is even expected to fight its way out of the fierce competition and win the box office title.
However, as the release date of the film draws closer and closer, some unexpected challenges follow.
According to the Internet, the cost of the work is as high as 200 million, and all the filming work has been successfully completed in 2021.
However, the surprise is this:
It was even chosen to be released three years later.
In the film industry, Zheng Baorui's name has become synonymous with quality.
His meticulously directed film "Kill the Wolf 2" won the applause of the audience with its superb action scenes and profound plot.
And his "Journey to the West" series.
He also perfectly blended mythology and visuals to create a series of eye-catching screen classics, all of which confirmed his great success as a director.
When adding the names Louis Koo, Sammo Hung, Yam Xianqi and Lin Feng, "The Siege of the Kowloon Walled City" seems to have received a shot in the arm.
They not only give life to the characters with their profound acting skills, but also light up every corner of it with their own unique light, making this movie more colorful and colorful.
There is even speculation in the media that it will break through the encirclement and reach a shocking 1 billion mark.
However, oddly enough, despite the film's publicity filling the streets, the trailer has been carouselated countless times on the Internet.
Its supposed hot advance box office was unusually deserted, like a grand magic show about to start, and the audience was empty.
The film is inspired by a gripping novel set in the glittering city of Hong Kong in the 80s of the 20th century.
In the story, there is a mysterious place called Kowloon Walled City.
There, it has been shrouded in darkness for many years, and evil forces are everywhere like spreading vines, ruling the land of chaos.
Lin Feng's character stumbles into this chaotic place by mistake and finds that there is a world of difference from the rumors.
As the time spent together gradually developed, he not only found the sincere love that his heart desired, but also the unbreakable chain of friendship.
It is worth mentioning that the story line of this movie has certain similarities with the movie "Kung Fu" starring Stephen Chow.
However, during the production of "Kung Fu", Sammo Hung used his martial arts skills to inject soul into the film, although he eventually parted ways with the crew due to a difference in philosophy.
Some people may question that "The Siege of the Kowloon Walled City" seems to be seducing the hearts of fans with a strong touch of nostalgia.
But what cannot be ignored is that the Hong Kong film industry has repeatedly offered such a strategy recently, which has made many audiences feel saturated with this feeling.
In addition, Louis Koo has frequently appeared in major movies recently, and the number of works is like summer fireworks, although gorgeous but intensive.
As he became involved in more and more projects.
His once distinctive and striking personal brand now seems to be diluting, like a drop of ink falling into water, gradually dissolving, losing its original silhouette.
Although the stars in the Hong Kong film industry are now dim, there is a lack of stars who can light up the big screen alone.
And at this critical moment, Louis Koo has become the name with high hopes, and everyone longs for him to be like Beidou, leading the Hong Kong film industry to a brilliant future.
However, looking back on his screen journey as a nearly two-year-old film.
From the epic battlefield of "Dynasty Warriors" to the tense chase of "Chasing the Tiger and the Dragon", to the battle of justice in "Anti-Corruption Storm 5: The Final Chapter", to the future fantasy of "Tomorrow's War", the desperate survival of "Anti-Drug 3: The End of the World", and the conspiracy behind "Assassination Storm", all carry heavy expectations.
But unfortunately, these works have failed to portray the expected brilliance, either in the pen of film critics or in the box office figures.
and the tragic marketing of "Tomorrow's War" before, the audience's heartstrings were repeatedly plucked, and now they are already exhausted.
If Principal Gu's character is reputable, otherwise his popularity would have been empty.
Although this year's May Day movie schedule lacks some highlights, there are still many domestic films worth the audience's expectation.
The advance box office performance of each film was mixed, showing that audiences have different expectations and reactions to films of different genres and genres.
Despite the challenges, these films are still likely to perform well in the May Day schedule.